Manafu presentation 1 - sm summer camp 2014

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This document provides an overview of social media trends in 2014, highlighting several strategies that were popular at the time. It discusses the rise of in-house social media activation, brand reporters, exclusive access campaigns, real-time marketing, newsjacking, high impact images, offline events tied to social media, paying with social, Twitter campaigns, responsive advertising, Instagram and Vine video content, selfie campaigns, native advertising, and placebo effect advertising. The document serves as a guide to the types of social media strategies that were common and effective for brands in 2014.

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INTRO / CRISTIAN MANAFU
Event Planner / Consultant / Social Media Trainer
Vodafone, BCR, Procter & Gamble, Petrom,
Ursus, Mindshare, UK Embassy, The Group,
European Commission, DC Communication, GMP
PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper
Dinu, A&D Pharma, Dacia, Saint-Gobain, SIVECO,
Coca-Cola HBC, Raiffeisen, Arctic, Dent Estet,
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• Data Processing
• Social Media
Engineering
• Creativity

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Robert Madelin (follow him on Twitter @EuroHumph) is director general of the European Commission’s directorate-general for Communications Networks, Content and Technology (DG-Connect). We’re happy to share his opening presentation video from this year’s EuroComm. In his presentation Robert eloquently lays out the socio-political environment in which the European Commission operates, and his ideas on how to best drive positive change in this environment. Robert’s ambition to ‘transform and create in society’ offers insights not only for communicators, but also for marketers and brands. He begins with three main points ... These ARE disruptive times Robert outlines that despite perceptions, we are not ‘under-fire’. Rather, we are operating in an evolving, ambiguous environment in which many see a ‘consistent failure quite to achieve our goals’. Disruption is NOT something we cope with Robert explains that disruption is not something we ‘cope’ with, actually it is something we should strive for in order to make sense of our current reality and to move forwards, productively. We are co-creators of change In which he outlines that the expectation of some leaders that the ‘younger others’ are the rockstars who will drive change, is incorrect. The only way forwards to to co-create. For the rest, we leave you in the very capable hands of Robert Madelin.

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The document provides an overview of the advertising industry in India, including its history, evolution, major players, challenges, and trends. It discusses how advertising started in India in the early 1900s and expanded significantly from the 1950s onward with various media formats. It profiles the top advertising agencies in India, such as Ogilvy & Mather, JWT, and McCann Erickson, and their major clients. Challenges facing the industry include rising costs, audience fragmentation, and increased competition. Recent trends include the growth of digital advertising and globalization.

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USING SOCIAL MEDIA TO RESPOND TO CHANGING CONSUMER HABITS.

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Barack Obama's 2008 presidential campaign utilized innovative strategies across traditional and non-traditional media to effectively spread their message of change. The campaign engaged supporters through interactive online platforms like social media, mobile apps, and videos. Obama also consistently communicated a positive, hopeful vision that resonated with many voters. The unprecedented grassroots fundraising allowed the campaign to outspend rivals. Overall, Obama's tactics reflected an advanced understanding of how to connect with the public.

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Cap & Cime PR is a Paris-based public relations agency with over 20 years of experience. They have a team of 16 consultants with expertise across various sectors including corporate, consumer, publishing, events, media relations, and crisis communications. They represent clients in industries such as real estate, transportation, finance, consulting, and more. Cap & Cime PR also has international capabilities and is a member of several public relations organizations.

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Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.

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The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.

Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7

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The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.

Biz Social Media Snow Camp 2018 - Andreea Lupu, Starcom

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Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.

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The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.

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Manafu presentation 1 - sm summer camp 2014

1. SOCIAL MEDIA TRENDS 2014

2. INTRO / CRISTIAN MANAFU Event Planner / Consultant / Social Media Trainer Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia, Saint-Gobain, SIVECO, Coca-Cola HBC, Raiffeisen, Arctic, Dent Estet, Zorile Store

3. SOCIAL MEDIA IN ROMANIA

4. SOCIAL MEDIA / STATISTICS

5. TOP SOCIAL BRANDS / BIG 4,5

6. WHAT DOES “SOCIAL MEDIA” MEAN TODAY?

7. • Data Processing • Social Media Engineering • Creativity

8. “IN-HOUSE” ACTIVATION

9. IN-HOUSE ACTIVATION / HOLLISTER

10. IN-HOUSE ACTIVATION / LIPTON

11. BEARDVERTISING

12. BEARDVERTISING/ HEINEKEN

13. BEARDVERTISING/ CORNETT IMS

14. BRAND REPORTERS