This document summarizes a CEO summit discussing digital transformation. Jeff Bezos said at least 40% of businesses will die in the next 10 years if they don't change to accommodate new technologies. John Chambers and Satya Nadella discussed why businesses should embrace digital transformation to survive and thrive. The document outlines five key aspects of digital transformation for market research: 1) digitizing and transforming operations using AI, 2) driving speed to market, 3) deriving deeper insights, 4) measurable impact on business metrics, and 5) democratizing insights. It provides examples of how Course5i is driving this transformation through products like an optimizer suite, smarter pretesting platforms, AI-based insights, customer experience solutions, and campaign

1. CEO Summit
Manish Mittal
Course5i
27 Oct 2018

2. Jeff Bezos
Amazon founder
At least 40% of all businesses will die in the next 10 years… if they don’t
figure out how to change their entire company to accommodate new
technologies
John Chambers
Cisco System
Satya Nadella
Microsoft
Why businesses should
embrace digital
transformation, not only to
survive – but also to thrive
2
In today’s era of volatility, there is no other way but
to re-invent. The only sustainable advantage you
can have over others is agility, that’s it. Because
nothing else is sustainable, everything else you
create, somebody else will replicate

3. What does this demand?
In order for MR to
grow, there is a need
to drive ‘digital
transformation’
Agile & advanced
technologies will help
drive larger impacts &
hence will improve ROI
3

4. Digital Transformation –
5 key charters
4

5. Digitize and
transform
market research
operations
using AI
The Impact
1
Large scale efficiencies
– creating more than $
billion in savings
Driving ‘speed-to-market’
5

6. The Impact
2
Velocity of insights by Xn
Be data rich and not data
full
Driving
Insight-to-
impact via
higher order
ML
6

7. Integrate
new data in
the market
research
lifecycle
using agile
technologies
The Impact
3
Derive deeper insights
Unlock unprecedented
growth and expose new
opportunities
7

8. Leverage new
techniques
and advanced
data sciences
The Impact
4
Measurable impact to
top-line and bottom-line
AI solutions and
platforms allowing
faster decision making
8

9. Democratize
insights to
enable market
researchers
drive more
business value
5
The Impact
Be able to drive
predictable outcomes;
continue to retain
industry leadership
Generate confidence to
continue use research to
customized needs
9

10. How are we driving the transformation?
Optimizer Suite -
speeding end-to-
end MR operations
using AI
Smarter
pretesting
platforms with
self learning
ability &
ability to
predict
AI Based TURBO
insights – deeper
insights via data
amalgamation
Customer / brand
Experience
solutions – DCX,
Digital Brand
measurement
Campaign and
AD Optimization
solutions driving
ROI using
computer vision
and primary
research data
Digitize and
automate market
research operations
1
10
Driving
Insight-to-impact
2 Integrate new data
in the market
research lifecycle
3 Leverage new
techniques and
advanced data
sciences
4 Democratize
insights to drive
value
5

11. 11
We are doing
our bit to
change…

12. Manish Mittal
manish.mittal@course5i.com
www.course5i.com