Mamta Bhatia is an expert in poverty alleviation, sustainable livelihoods, and strategic management consulting. She has over 25 years of experience working with organizations like Development Alternatives, The Times of India, UNIDO, and Swiss Red Cross. Her areas of expertise include organizational operations, business development, marketing, project management, and women's empowerment. She has successfully led numerous projects in India and abroad focused on disaster relief and sustainable community development.

1. E mail: mamtabhatia99@gmail.com
MAMTA BHATIA Mobile 9811649894
SUMMARY OF SKILLS AND EXPERIENCES
 Expert Poverty Alleviation, Sustainable Livelihoods, Strategic & Disaster management.
 Communications, publicity, events, sponsorships, & mass media reach.
 Organizational Operations Management – sales & marketing, administration, finance, HR & trainings.
 Peoples Connect – Ability to connect with all levels, age groups & diverse cultural audience.
 Brand Building, enhancing organisational equity, Strategic Alliances, & Networking.
 Visionary, Futuristic approach, Analytical thinker, MIS driven, Systems person.
 Result Management & Impact Analysis.
 Experience in diverse projects pan India & International locations.
 • Market Mapping – Product specs/ pricing/ volumes/ segmentation
• Develop product portfolio/ R & D.
• Design & implement marketing & sales development strategies, plan new launches.
• Develop marketing collaterals/ sales tools for better market penetration.
Competencies:
Strategic & Implementation Leadership – Strategic Leadership & Team Building in Corporate & Civil Society arenas –
innovative, entrepreneurial approach, out of the box thinker with eyes strictly on Profit lines, viz Organisational
Turnaround: Turned TARA: a self sustaining NGO, Development Alternatives, into a profit making entity after 22 years of
being in loss.
Grants/Acquisition/Growth/Partnerships - Alliance Building: Successful liaison with corporate, government bodies,
international donors and stakeholders. Experience in Direct & Indirect Sales & Marketing, Channel Partnerships &
Government accounts, at national & international multisite locations, cross cultural projects viz Tsunami Disaster, details
as follows:
 Swiss Red Cross in Srilanka - Rehabilitation in housing & alternate sustainable livelihoods.
 Indian High Commission Srilanka – Handlooms for setting up sustainable livelihoods.
 Holcim Cement Worldwide, Indonesia – Building & Roofing Enterprises.
 Nagapatinam Tsunami afflicted communities rehabilitation – Successfully set up training centres, formation of Women
SHG groups in weaving, building materials, & paper products with due handholding, leading to sustainability of the
enterprises set up. Project funded by government, corporate & individual donors.
 Gender Expert – Have always laid special emphasis on Women empowerment & entrepreneurial development viz.
Amity University: nominated as Advisor on Board for Gender Studies, resource person, & panelist. BITS, Pilani: Women
Entrepreneur development Workshops. IIT Roorkee & JUIT. On panel for Rejuvenating Women Workforce in 21st
Century: Issues &Challenges. Tsunami Alternative Livelihoods, Nagapatinam, India: Set up stake holding
partnerships with Corporate, Government bodies & local NGO partners, Centres for Alternative Sustainable Livelihoods for
afflicted fishing Women communities in the field of handmade paper handicrafts, alternate building materials, &
handlooms. READ Global: Need Assessment for Sustainability of the Geejgarh Centre for Women. NRDC: National
Research Development Corporation of India – Women Entrepreneurship development, fresher’s from college.
Sahariya Tribal Women cluster developed in Bundelkhand.
 Consultancy – Expertise in conducting baseline studies, observing, accessing & formulating solutions & path forward
strategies along with assimilation & dispersement of Knowledge & Learning’s’ viz UNIDO : Conducted Baseline study on
Cane & Bamboo natural artisan communities in North East.
CAREER HIGHLIGHTS :
 National Expert, Poverty Alleviation, UNIDO: On panel of UNIDO (United Nations Industrial Development Organisation,
India) as National Expert for Poverty Alleviation & Sustainable Livelihoods.
 Publications: Successfully documented a Handbook on “Making of a Successful Woman Entrepreneur” for BITS
Pilani & UGC (University Grants Commission).
 UNIDO Baseline Study on Cane & Bamboo Artisan Clusters, Assam.
Awards & Recognition: 1. Awarded TARA award for Excellence 2006.
2. Awarded The Times of India award for Best Sub Office 2001.
CAREER DETAILS
JULY 2008 to till date: Sustainable Solutions Inc. - Expert Poverty Alleviation, Sustainable Livelihoods & Strategic
Management Consultants.
Job Profile: Committed to enabling increasingly large numbers of livelihoods by providing
Business solutions to new & existing businesses.
Development of new Entrepreneurs, special emphasis being on Women
Providing sustainable Strategic inputs & developing Marketing linkages Domestic & International Markets
Applied Research as Baseline Study.

2. My Job profile consists of total organizational operations viz. Strategy / Policy formulation, Implementation, Monitoring & Evaluation,
Impact Assessment & Result Management, along with Strategic Networking & Alliances building.
Key Achievements:
 UNIDO : Conducted Baseline study on Cane & Bamboo natural artisan communities in North East.
 Ghaleh Sard Co. Iran : Sourcing & International Strategic Marketing Consultant.
 Vshivam Exports, India: On board as International Marketing Consultant.
 Amity University: Nominated as Advisor on Board for Gender Studies, & a Resource person.
 BITS, Pilani : Women Entrepreneur development Workshops.
 IIT Roorkee & JUIT : On panel for Rejuvenating Women Workforce in 21st Century: Issues &Challenges
 READ Global: Need Assessment for Sustainability of the Geejgarh Centre for Women.
 MSME: Ministry of Small & Medium Enterprises – Entrepreneurship development for high school drop outs.
 NRDC: National Research Development Corporation of India – Women Entrepreneurship development, fresher’s from
college.
 Aim for Sewa : A UNIESCO affiliated educational organization, conducted a Baseline Study, along with formulation of
Strategic Vision & Path Ahead.
MARCH 2004 – APRIL 2008: DEVELOPMENT ALTERNATIVES, TARA, TECHNOLOGY & ACTION for RURAL
ADVANCEMENT, NEW DELHI
Designations held:
 Senior Program Director: 2006 - 2008.
Marketing Manager National: 2004 - 2006.
 For over twenty six years, the TARA Group of Companies, self-sustaining NGO, commercial affiliate of Development
Alternatives, has been transforming the landscape of rural India by creating new opportunities to build rural economies by
way of increasing livelihood options. TARA is a social enterprise that pioneers business approaches by which local
entrepreneurs can help increase employment options, special emphasis on Women Entrepreneurs / Livelihoods.
Job Profile:
Total Organisational Operations: As a Head, my job role here was total Organisational Operations. TARA being a self-
sustaining NGO, its operations are carried out totally as per norms of a corporate organisation with emphasis on Profit being the
Bottom-line.
a. Business Development & new market launches - consisting of market demand driven R & D, innovating relevant
technologies using alternate materials, formulating strategies for Marketing by way of Direct & Channel Sales, Govt.
accounts, breaking into new arenas with Product Launches after discerning the target audience by way of conducting
research as Baseline Studies & providing after sales services – AMCs etc.
Key Achievements: Organisational Turnaround: Turned TARA: a self sustaining NGO, Development Alternatives, into
a profit making entity after 22 years of being a loss making business proposition.
b. Fund raising & implementation of Multisite Projects undertaken on PPP model: Partnered with government &
private sector for disaster management & multisite livelihood generation projects.
 Key Achievements:
 Disaster Management, Tsunami Alternative Livelihoods, Nagapatinam, India: Set up stake holding partnerships with
Corporate, Government bodies & local NGO partners, Centres for Alternative Sustainable Livelihoods for afflicted fishing
Women communities in the field of handmade paper handicrafts, alternate building materials, & handlooms. These
centres started off with Training & Capacity building of the communities; helping them form SHGs & federations, procure
bank loans, setting up local Marketing Linkages, & handholding support for better sustainability.
 Sahariya Tribal Women cluster developed in Bundelkhand in recycled handmade paper & handicrafts, sponsored by
Ministry of Handicrafts.
 Jharkhand Government :Developed handloom weaving clusters in remote locations of the state.
 NABARD: Developed clusters in Fly ash machines & fly ash brick making in Maharashtra.
 BITS Pilani: Setting up Recycled Handmade paper & handicrafts unit for sustainable livelihoods for rural women from
marginalised communities.
 BRO: Alliance built with BRO (Border Road Organisation) to use alternate building material machines in remote locations
to make housing more affordable for contractual labour.
 NCT Govt. New Delhi : Setting up fully sponsored Recycling paper plant in Chief Minister office and in schools as
educational communities to spread environmental awareness.
 Swiss Red Cross in Srilanka for Tsunami afflicted communities’ rehabilitation in housing & alternate sustainable
livelihoods.
 Indian High Commission Srilanka – Handlooms for setting up sustainable livelihoods for Tsunami afflicted.
 Holcim Cement Worldwide, Indonesia – Building & Roofing Enterprises for Tsunami afflicted communities as alternate
sustainable livelihoods & rehabilitation.
 Nagapatinam Tsunami afflicted communities rehabilitation – Successfully set up training centres, built SHG groups in
weaving, building materials, & paper products with due handholding, leading to sustainability of the enterprises set up.
Project funded by government ,corporate & individual donors.
 Srilanka Textile Ministry – Setting up Handlooms units in formulating livelihood packages for enabling larger numbers of
employment opportunities for poor and marginalised communities.
 UNICEF – Set up Enterprises in rural locations in alternate building material MCR at Hyderabad.

3.  World Bank – Successfully expanded and popularised the alternate/ green brick making technology, VSBK, along with
Carbon Saving Community Fund CDCF of World Bank in backward states.
 Camroon, Africa – Introducing alternate roofing technology – Micro concrete roofing systems as new business line for
livelihoods of the marginalised and poor communities.
 Leap Frog International Fund for Entrepreneurship – Awarded the fund worth Rs. 92 lacs to set up small scale
enterprises with TARA technologies in Srilanka.
 c. Alliance Building, Networking, Equity Building/ Impact/ Branding: Successfully established TARA as one of the
leading iconic brands. On Fair Trade Committee, India from 2007 to 2008.
 d. Communications, Publicity, and Events & Conferences – Succefully handled the mass communication tools, and
established TARA in CRM.
 Endeavours for Special People : Disability sector
 Akshay Pratisthan – New Delhi & Churu, Rajasthan.
 Muskaan - Manesar.
 PAGIR - Leh Ladhak.
OVEMBER 1991 – FEBRUARY 2004: THE TIMES OF INDIA, BENNETT COLEMAN & COMPANY, NEW DELHI
Designations held:
 Sub office Head, Noida : February 2002 - 2003
 Sub office Head, Gurgaon & Faridabad: April 1999
 Deputy Manager : Aug 1996
 Assistant Manager : Aug 1994
 Senior Officer Marketing : July 1992
 Executive Marketing : November 1991
Job Profile: A pure Sales & Marketing job profile that culminated into a Leadership role, once I became a sub office Head,
as each sub office is a separate profit generation centre, with total organisational functions at local level. The Times of
India, a flagship company of Bennett Coleman & Company, is one of the prestigious media houses in the world owning the
prestigious broadsheet newspapers like Economic Times, Navbharat Times etc. as well magazines viz. Femina &
Filmfare.
Key Achievements:
Headed Sub-office Noida as separate profit centre : Annual target of 12 crores, overshot by 24%.
 Headed Sub-office Gurgaon- Faridabad as separate profit centre: Annual target of 7 crores, overshot by 23%,
received the National Award for Best Sub office 2001.
 Femina , Film fare mainline Cell : successfully met mainline magazine targets, organized prestigious Beauty Pageants
and other Star – Studded events to increase popularity of the product and augment sponsorships.
 Headed Classified Femina – Fillmfare Cell : successfully launched and sustained the category, overshot annual budget
of 1 crore by 43 %.
 Headed Customer Service Cell: increased customer loyalty and retention by providing timely and relevant services,
augmenting organizational credibility & customer loyalty.
 Special Features Cell: successfully met the targets set.
APRIL 1985 – APRIL 1991:
Entrepreneurial Venture - Involved in Entrepreneurial venture in Kanpur and then in Nasik- Aurangabad districts.
New Product Launches / Concept Promotions / Direct Marketing assignments – Worked with organisations on
freelance basis in Nasik, Aurangabad, and Marathwada districts for launch, concept promotion and direct marketing of the
following products:
1. Pentagon Marketing - Fem Bleach & other allied products.
2. Burlington House of Fashion - Burlington mail shopping catalogue.
Key Achievements:
 Involved with concept promotion launch, & marketing of new product lines as FIRST in India.
 Gained valuable experiences in customer connect to create WIN WIN situations.
 Developed skills in direct marketing arena.
QUALIFICATIONS
 M.B.A, Business Administration, from Jiwaji University, Gwalior in 2003, 2
nd
division.
 M.Sc.1 Therapeutic Nutrition, from Ravishankar University in 1982, 2
nd
rank in University.
 BH.Sc. from Ravishankar University, Raipur in 1981, 3
rd
rank in University.