Kyiv Outsourcing Forum 2017 --- MAKSYM ITSKOVYCH «Продукт як сервіс: створення додаткової вартості послуг для корпоративних клієнтів»

1. Коммуникация
Важнее чем delivery
Product as a
service for
business

3. Outsourcing

4. Outsourcing
- $$$/hour
- solution
- no add. value

5. Outsourcing
- $$$/hour
- solution
- no add. value
COMPETITION

7. Client: Startup
- i know better
- money / no money
- inhouse dev

9. Client: Agency
- no contact
- budget focus
- no expectation
mngmnt

11. Client: Business
- knows market
- result focus
- “knows” what he
want

13. When business need service
- has need (competitors)
- has budget
- no expertise
- no people
- no market understanding
- can’t change

15. Board
- focus on KPI
- focus on market
- focus on competitors
- need solutions and
implementers

16. Board structure
- c-eo / c-oo
- c-retail / c-production
- c-channel
- c-marketing
- c-it / c-to
- legal office

17. Decision maker

19. Step 1
Spec

20. Step 1
Spec
- no vote
- no integration plan
- no platform understanding
- spec as a task
- poor commercial value

21. Step 1
Spec

22. Step 2
Work hard
… but prepare plan B

23. Step 3
What’s next?

24. Story 1
Retailer

25. Story 1
Retailer
- meet with board
- give solutions
- interview stakeholders
- suggest solutions
- integrate product

26. Story 1
Retailer - Solutions
- product manager
- analysis
- monitor reaction
- M for Mobile - unique solutions
- KPIs

27. Story 2
Logistics

28. Story 2
Logistics
- travel N times
- give presents
- interview stakeholders
- suggest solutions
- integrate product (?)

29. Story 3
Logistics

30. Story 3
Logistics
- travel N times
- give presents
- interview stakeholders
- suggest solutions

31. Resume
- think about client
- stakeholders’ KPI
- sponsors’ use

32. Resume
- think about client’s clients

33. Resume
- будьте трудолюбивы

34. Resume
- будьте трудолюбивы
- имейте терпение

35. Resume
- будьте трудолюбивы
- имейте терпение
- имейте совесть

36. Thnx!
I am
Max Itskovich
find me at
maxim@mobindustry.net