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Hello
• Anna Pratskevich
• Head of Content @ Sport.com &Yoga.com
• @pratsaa
Sunday, May 10, 15
Engage & Convert
Content Marketing for Startups 101
Sunday, May 10, 15
the best marketing
shouldn’t feel like
marketing
Sunday, May 10, 15
engage, don’t sell
educate, don’t pitch
Sunday, May 10, 15
don’t talk to people ,
talk WITH them
Sunday, May 10, 15
rules of the game
• information overload (and things are
getting worse)
• 1440 minutes a day - that’s it
• only relevant content that meets people
where they are
*adopted from the online course “Content Strategy for Professionals” (Northwestern University)
Sunday, May 10, 15
cool, what do I do?
• understand your audience
• create experiences that connect your
audience to the brand*
*adopted from the online course “Content Strategy for Professionals” (Northwestern University)
Sunday, May 10, 15
format follows story
Sunday, May 10, 15
what’s good content?
• make me laugh
• increase my expertise
• let me be the content
Sunday, May 10, 15
make me laugh
Sunday, May 10, 15
increase my expertise
Sunday, May 10, 15
make it all about me
Sunday, May 10, 15
keep standards high
across all channels
Sunday, May 10, 15
thanks.
/pratskevich
questions? get in touch
Sunday, May 10, 15

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