This document provides an agenda and overview for an introductory webinar on the course "Making Sense of Service Logic". The webinar will include introductions and expectations from participants, an overview of the course content and structure, and a review of the tools and platforms used. The course is run through the Service Research Center at Karlstad University and aims to convey the new mindset of service logic through practical industry examples and key theories. Participants will learn about concepts like service, value co-creation, and the difference between goods and service logic. The course consists of 8 modules involving videos, articles, reflective blog posts, webinars and a final project.

1. Making Sense of Service Logic
#mssl70
Course introduction webinar

2. Agenda for webinar
Welcome to the course and CTF
Introductions and expectations
About the course
Tools & Plattforms
Next steps

3. CTF, Service Research Center
at Karlstad University

4. Facts & figures
• Established in 1986
• Excellent group at Karlstad University
• Involved in research, undergraduate
and graduate education in
cooperation with companies and
other organizations
• Over 50 researchers and Ph D
students in business administration,
working life science, sociology,
economics, psychology and sociology
of religion
• International visiting professors

5. Research
CTF's efforts to develop
groundbreaking theoretical
knowledge has resulted in
multidisciplinary research themes:
Service Management, Service
Innovation and Service Experience.
Based on these themes we now
develop a crosscutting theme on
Transformative Service Research.

6. Examples of Academic Cooperation
• BI, Norwegian School of Management, Norway
• Hanken School of Economics, Finland
• MIT, Forskarskolan Management och IT, Sweden
• NHH, Norwegian School of Economics and Business Administration
• NUS, National University of Singapore, Singapore
• University of Maryland, Robert H. Smith School of Business, USA
• W. P. Carey School of Business at Arizona State University, USA
• Warwick Business School, University of Warwick, UK

7. Example of research partners
• Ericsson
• IKEA
• Nobina
• Landstinget i Värmland
• SL
• Trafikverket
• Volvo
• Valmet
• ICA
• Löfbergs
• Region Värmland
• Skatteverket
• Försäkringskassan
• Telia
• SP, Sveriges tekniska
forskningsinstitut
• Västtrafik

8. ctf.kau.se

9. Introductions and expectations
• What do you work with?
• Why is this course important to you?

10. Courses starting January 2018

11. Introductions and expectations
• What do you work with?
• Why is this course important to you?

12. Making Sense of Service Logic
Purpose
The course aims to convey the new mindset of service logic,
using a series of practical examples from various industries and
sectors and by introducing key theories and concepts.
Learning outcomes
After the course you should be able to:
- discuss key concepts such as service, customer experience, value creation,
goods and service logic,
- identify and evaluate sources of knowledge in the field of service logic,
- explain and apply the ways in which service logic can be used to create
value for customers and other stakeholders in a concrete case

13. 1 • Getting ready for open networked learning
2 • Introducing the service logic
3 • Value in exchange, co-creation and in-use
4 • Resource integration
5 • Customer experience
6 • Servitization
7 • Service logic in the public sector
8 • Project work
Making Sense of Service Logic

14. • Each module consists of:
– 1 or more videos about the topic
– 1 article (easy read or scientific)
– 1 reflective blog post per module
– 1 webinar
• All of the connected blogs
• Adobe connect/Zoom
• Blog of your choice
Learning activities and plattforms

15. Examinations
Only for officially admitted participants
• 1 written project work
• 1 blog posts per module 1-7
• A minimum of 3 comments per module 1-7 on
other participants blog posts
• Active participation in final presentation

16. Course certificate
Only for open learners
• 1 blog posts per module 1-7
• Register blog at course homepage

17. Getting ready for open networked
learning
ACTIVITIES FOR ALL LEARNERS
1. Set up and connect your blog
2. Write an introduction
3. Read other blog posts and say hi
4. Create a Twitter account
PARTICIPANTS OF THE CREDIT BEARING COURSE
5. Retrieve your student account
6. Register for the course under “My Page”

18. Your first blog post
• Your motivation
• Social media background
• Particular module / other topics of interest
• Expectations on the course
• ”Academic” background