Welcome to the course Servitization, a hybrid mooc, provided by CTF, Service Research Center and Karlstad Business School. Join us for free on http://hhk.kau.se/servitization or for credit via https://www.kau.se/en/education/programmes-and-courses/courses/FEAD52 (free for EU citizens).

1. FEAD52 Servitization
Course introduction

2. Agenda for webinar
• Welcome to the course and CTF
• Introductions
• About the course
• Next steps

3. • Established in 1986
• Multidisciplinary research center; business administration,
psychology, information systems, environmental and energy
systems, and working life science
• Develop and conduct research projects in close collaboration
with private and public organization
• Involved in undergraduate and graduate education at Karlstad
University
• An international research environment
About CTF

4. Examples of
research
• Service innovation for sustainable
business
• Servitization in the manufacturing
industry
• Robotics in the field of elderly care
• New method for patient
involvement in health care
• Future customer experiences
• Quality of life and daily travel
• Reducing food waste

5. External relations
CTF works in partnership with businesses,
public organizations, academia and
providers of research finance. They are
important factors of our success.
Example of our funders and partners:
KK-stiftelsen, Vinnova, EU Horizon 2020,
Volvo, Ericsson, Ikea, Löfbergs, Ica Maxi,
Försäkringskassan, Skatteverket, Region
Värmland, Karlstads kommun, Landstinget
i Värmland, RISE, Trafikverket and Tobii
Technology.

6. Example of Academic
collaborations
Linköping University, KTH, Stockholm University,
BI, Norwegian Business School, Center for
Service Innovation, Norwegian School of
Economics, Alto University, University of Vienna,
Kyoto University, University of Maryland, Arizona
State University, University of Warwick,
University of Hawai'i at Manoa, University of
Wisconsin, and many more.

7. In this course you will meet:
Maria Åkesson, Assistant professor
Maria.akesson@kau.se
Nina Löfberg, Assistant professor
Nina.lofberg@kau.se
Peter Magnusson, Professor
Peter.magnusson@kau.se
Lars Witell, Professor
Lars.witell@kau.se

8. Quick questions – answer in the chat
• For which organization do you work?
• What is your role?
• What are your expectations?

9. Learning outcomes
• Upon completion of the course, students should be
able to:
- give an account of servitization theories,
- discuss how research results linked to servitization
are applied in practice with a special emphasis on the
change in the production industry towards a more
service-oriented business model,
- reflect on the situations in which a service-oriented
business model does not lead to increased profit, and
- analyse how a company can develop through a more
service-oriented business model.

10. Two courses in one

11. Course structure

12. Live events
• Webinars and Tweetchats
• Twitter: follow the course hash
#servitizationmooc and include it when
twittering about the course.

13. Course literature
Scientific articles freely available on module
pages.
• Required readings
• Additional readings

14. Examinations
For officially admitted students:
• 1 written assignment per module 1-3 +
actively comment on at least two other
participants’ assignments
• 1 written project work
• Active participation in final presentation on
June 5.

15. Course certificate requirements
For open learners:
• 1 written assignment per module 1-3 +
actively comment on at least two other
participants’ assignments

16. Next steps
1. Register on the web site:
https://hhk3.kau.se/servitization/site-
registration/
2. If taking the credit bearing course:
register via my page at KAU:
https://www.kau.se/en/student/new-
student/first-weeks/getting-started/roll-call-
and-web-registration
3. Read and watch material for week 1
4. Introduce yourself on the course home page