019 adalah tahun yang hebat. Kami melalui berbagai pengalaman yang challenging dan mendewasakan. Terima kasih karena sudah berjalan bersisian dengan kami, dan sudah mempercayai kami sebagai mitra dan sahabat baik brand-mu!
Tapi, apa aja sih yang sudah @inhandsagency lakukan sepanjang tahun 2019? Lalu, achievement apa yang sudah kita capai di tahun kemarin?
Dengan bangga mempersembahkan 'Inhands Outlook 2019' hanya untuk readers, klien, dan calon klien kami tersayang! Baca sekarang dengan mengakses link berikut bit.ly/INHANDSOUTLOOK2019
The document is the Asia Pacific Digital Marketing Yearbook 2009 published by the Asia Digital Marketing Association. It summarizes that in 2009, connecting with consumers across social media platforms like Facebook and engaging in online conversations had become imperative for marketers. While websites, banners, and emails remained common digital marketing approaches, most opportunities were in social media, gaming, and mobile. The Asia Pacific region was home to over 430 million internet users and online advertising spending was forecast to grow substantially in coming years.
2014 Reno-Tahoe AMA 26th Annual Ace Awards PresentationRenoTahoeAMA
View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community.
This document describes various advertising solution plans being offered by Framesby500 to businesses. The plans include signage, print advertising in brochures distributed to families, digital TV ads, web listings, and social media posts. Higher cost plans include more of each type of advertising and have additional benefits like tickets to networking events. The target market is the 1000 households and extended communities associated with Framesby High School which is celebrating its 50th anniversary.
Digital marketing is the only way for brands to survive during the coronavirus pandemic. Most brands have stopped their marketing activities, but can use digital channels like websites, social media, and search engine optimization to stay connected with customers. The document provides recommendations for brands to use their websites to inform customers, continue social media communication, capture customer data for future use through digital ads, and use platforms like Facebook Live for virtual brand launches. It emphasizes the importance of maintaining a digital presence and reaching out to customers during this time to be well positioned for recovery once the crisis ends.
Indonesia social media campaign case storyGiant Hermanto
The document discusses how digital technology and connectivity has revolutionized marketing. It notes that all media and experiences are now digital. It states that digital communication can flow both ways, empowering more active consumers who provide feedback and ideas that help brands. It provides the example of Starbucks eliciting over 150,000 ideas from consumers that generated millions in new product sales. The document also discusses the importance of understanding customers, making marketing visual and based on real consumer behavior to engage audiences.
This document discusses Brisbane's strategy to position itself as a leader in the digital economy. It appointed the world's second Chief Digital Officer to develop a 5-year digital strategy. The strategy aimed to double the number of businesses selling online, support 250 digital startups, and improve digital services for residents. It helped over 30,000 small businesses and supported more than 30 digital startups. The strategy demonstrated Brisbane's global digital leadership and showed how cities can transform their economies by focusing on digital.
019 adalah tahun yang hebat. Kami melalui berbagai pengalaman yang challenging dan mendewasakan. Terima kasih karena sudah berjalan bersisian dengan kami, dan sudah mempercayai kami sebagai mitra dan sahabat baik brand-mu!
Tapi, apa aja sih yang sudah @inhandsagency lakukan sepanjang tahun 2019? Lalu, achievement apa yang sudah kita capai di tahun kemarin?
Dengan bangga mempersembahkan 'Inhands Outlook 2019' hanya untuk readers, klien, dan calon klien kami tersayang! Baca sekarang dengan mengakses link berikut bit.ly/INHANDSOUTLOOK2019
The document is the Asia Pacific Digital Marketing Yearbook 2009 published by the Asia Digital Marketing Association. It summarizes that in 2009, connecting with consumers across social media platforms like Facebook and engaging in online conversations had become imperative for marketers. While websites, banners, and emails remained common digital marketing approaches, most opportunities were in social media, gaming, and mobile. The Asia Pacific region was home to over 430 million internet users and online advertising spending was forecast to grow substantially in coming years.
2014 Reno-Tahoe AMA 26th Annual Ace Awards PresentationRenoTahoeAMA
View full details surrounding each of the 2013-14 nominees at the 26th Annual Ace Awards event celebrating excellence in the Reno-Tahoe marketing community.
This document describes various advertising solution plans being offered by Framesby500 to businesses. The plans include signage, print advertising in brochures distributed to families, digital TV ads, web listings, and social media posts. Higher cost plans include more of each type of advertising and have additional benefits like tickets to networking events. The target market is the 1000 households and extended communities associated with Framesby High School which is celebrating its 50th anniversary.
Digital marketing is the only way for brands to survive during the coronavirus pandemic. Most brands have stopped their marketing activities, but can use digital channels like websites, social media, and search engine optimization to stay connected with customers. The document provides recommendations for brands to use their websites to inform customers, continue social media communication, capture customer data for future use through digital ads, and use platforms like Facebook Live for virtual brand launches. It emphasizes the importance of maintaining a digital presence and reaching out to customers during this time to be well positioned for recovery once the crisis ends.
Indonesia social media campaign case storyGiant Hermanto
The document discusses how digital technology and connectivity has revolutionized marketing. It notes that all media and experiences are now digital. It states that digital communication can flow both ways, empowering more active consumers who provide feedback and ideas that help brands. It provides the example of Starbucks eliciting over 150,000 ideas from consumers that generated millions in new product sales. The document also discusses the importance of understanding customers, making marketing visual and based on real consumer behavior to engage audiences.
This document discusses Brisbane's strategy to position itself as a leader in the digital economy. It appointed the world's second Chief Digital Officer to develop a 5-year digital strategy. The strategy aimed to double the number of businesses selling online, support 250 digital startups, and improve digital services for residents. It helped over 30,000 small businesses and supported more than 30 digital startups. The strategy demonstrated Brisbane's global digital leadership and showed how cities can transform their economies by focusing on digital.
2013 has been an amazing year for marketing! With feedback from the community, we’ve nominated individuals, businesses, and agencies that have stood out as best-in-class marketers over the past year.
See how the changes with the Facebook platform can help support marketing goals and provide increased value. We are shifting how brands and franchises think about and incorporate Social Media into their marketing plans.
Digital is the only survivor prepared by Vibes Communications Pvt. Ltd.
Have a look at our ppt to understand the current scenario and how we can overcome it by following some simple strategies.
We're officially living in the midst of a pandemic and due to the new stay at home reality across the globe, agencies, brands and consultants are all reluctant to switch over to digital mediums. But having a digital-first approach will be key for organisations looking to deliver the fastest and most friction-free customer experience possible.
Visit us at - vibescom.in
One of the biggest communication challenges that companies face is reaching and engaging their employees. New working environments and complex organisational structures are placing increasing pressure on employee communication functions.
Join our co-hosted event with Staffbase as we explore how branded employee Apps can change the way we communicate and discuss the following:
- How do you tear down barriers and target communications at an increasingly remote, international and diverse workforce?
- For companies with size and scale, how do you ensure employees remain engaged, feel valued and contribute ideas?
- With a plethora of technology solutions for internal communications, how do you pick the right tools, avoid duplication and successfully integrate existing platforms like Sharepoint?
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
The document discusses Magnito Digital, a digital marketing agency in Bangladesh. It provides an overview of Magnito Digital, noting that it was founded in 2013 and has grown rapidly, now serving over 40 clients locally and globally. The document outlines Magnito Digital's organizational structure and departments. It also lists some of Magnito Digital's unique selling points, such as its winning team, proprietary dashboard, and meaningful partnerships.
The Asia Pacific region is now home to 41% of the world's internet users, with over 431 million users. China has the largest number at 298 million, followed by Japan with 94 million. India has seen the fastest growth rate of internet users from 2000-2008 at 1520%. Overall internet penetration in the region varies from highs of over 70% in Hong Kong, Japan and South Korea to under 15% in the Philippines and India.
The Asia Pacific region is now home to 41% of the world's internet users, with over 431 million users. China has the largest number at 298 million, followed by Japan with 94 million. India has seen the fastest growth rate of internet users from 2000-2008 at 1520%. Overall internet penetration rates vary widely across countries, from over 70% in Hong Kong, Japan and South Korea to under 15% in the Philippines and India.
The Asia Pacific region is now home to 41% of the world's internet users, with over 431 million users. China has the largest number at 298 million, followed by Japan with 94 million. India has seen the fastest growth rate of internet users from 2000-2008 at 1520%. Mobile internet is also growing rapidly, with over half of Asia Pacific's internet traffic now coming from mobile devices. Social media engagement is widespread, with over 450 million consumers participating across the region.
The Asia Pacific region is now home to 41% of the world's internet users, with over 431 million users. China has the largest number at 298 million users, followed by Japan with 94 million. India has seen the fastest growth rate of internet users from 2000-2008 at 1520%. Mobile internet is also growing rapidly, with over half of Asia Pacific's internet traffic coming from mobile devices. Social media engagement is widespread, with over 450 million consumers participating across the region.
The Asia Pacific region is now home to 41% of the world's internet users, with over 431 million users. China has the largest number at 298 million, followed by Japan with 94 million. India has seen the fastest growth rate of internet users from 2000-2008 at 1520%. Overall internet penetration in Asia Pacific ranges from 7.1% in India to 76.1% in South Korea.
❚ DeMoGR APhiCS Asia Pacific Mobile Market
MoBiLe SUBSCRiBeRS PenetRAtion SUBSCRiBeR GRoWth SUBSCRiBeRS (% of)
LAteSt DAtA (% PoPULA
The Asia Pacific region is now home to 41% of the world's internet users, with over 431 million users. China has the largest number at 298 million, followed by Japan with 94 million. India has seen the fastest growth rate of internet users from 2000-2008 at 1520%. Mobile internet is also growing rapidly, with over half of Asia Pacific's internet traffic coming from mobile devices. Social media engagement is widespread, with over 450 million consumers participating across the region.
The document provides guidance on how to effectively set objectives for mobile marketing campaigns. It recommends treating mobile as you would any other media channel by including it in your overall marketing strategy and media plan from the beginning. This will help ensure mobile is not an afterthought and can be used to reach campaign objectives by filling gaps left by other channels. The key is understanding how mobile fits within your plan and how your audience uses mobile, both on its own and in combination with other media.
This document provides information about an advertising agency in Vietnam called Echo. It includes their vision to be the number one independent integrated marketing communications agency in Vietnam and grow their expertise regionally. It outlines their management team, milestones and growth plans. It also showcases some of their client work and integrated marketing campaigns for brands like Omo, Smirnoff, Microsoft Lumia and others. The campaigns utilized digital and experiential activations to engage consumers and meet business objectives.
This case study describes how Bainbridge Companies, a large multifamily property manager, implemented CommunitySherpa's social media marketing platform. After launching it across most of their properties, Bainbridge saw a 67% increase in organic website traffic. They were also able to eliminate $100,000 in annual paid marketing costs. Residents engaged positively with emergency notifications and community updates posted through CommunitySherpa's blogs, Facebook pages, and Twitter accounts. Regular participation by property managers and cross-linking content were key to the program's success.
Small towns struggle with economic development as youth culture shifts to urban areas. This leaves small communities with less interesting online content and engagement. However, giving students, local businesses, and organizations tools and training to create and share compelling social media content can boost community interest and economic prospects. When the city of Levelland supported varied social media output across its institutions, business growth increased and it was awarded major infrastructure projects, demonstrating how coordinated digital strategies can revitalize small communities.
Company profile freshmedia 2015 (logo pe)freshmediasia
This document summarizes the services of a digital media agency that serves small, medium, and large brands. The agency offers services including SEO, social media, creative development, digital advertising placement, website development, and mobile app development. It has experience serving clients across various industries in both local and international markets. The agency is made up of a talented team of specialists and artists and has helped both brands and other digital agencies with their marketing needs.
This document provides an overview of Isobar Vietnam, a digital agency that is part of Dentsu Aegis Network. It introduces Isobar's capabilities in areas such as brand creative, communications, experience, digital and PR services. It highlights clients in sectors like ICT/tech, FMCG, and automotive. Examples of campaigns for clients such as Kido, Neptune, Vinamilk and Abbott are summarized, showing how Isobar used digital and social media strategies to increase brand awareness and drive sales. The document also discusses opportunities in using new technologies like WiFi marketing for location-based campaigns.
As 2013 draws to an end, most of us have already started thinking about the upcoming year and how to get a jump-start on the opportunities that lie ahead. What could you discover now that might help you plan for a successful 2014?
Find out in our 2014 Planning webinar as we explore trends that will surely shape your digital strategies and tactics for next year. Our team of experts will share the following insights:
* Mobile marketing
* Social media landscape
* Paid media trends and new developments
* Wearable Technology
* Social-Mobile-Cloud
* Big Data and Predictive Modeling
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
2013 has been an amazing year for marketing! With feedback from the community, we’ve nominated individuals, businesses, and agencies that have stood out as best-in-class marketers over the past year.
See how the changes with the Facebook platform can help support marketing goals and provide increased value. We are shifting how brands and franchises think about and incorporate Social Media into their marketing plans.
Digital is the only survivor prepared by Vibes Communications Pvt. Ltd.
Have a look at our ppt to understand the current scenario and how we can overcome it by following some simple strategies.
We're officially living in the midst of a pandemic and due to the new stay at home reality across the globe, agencies, brands and consultants are all reluctant to switch over to digital mediums. But having a digital-first approach will be key for organisations looking to deliver the fastest and most friction-free customer experience possible.
Visit us at - vibescom.in
One of the biggest communication challenges that companies face is reaching and engaging their employees. New working environments and complex organisational structures are placing increasing pressure on employee communication functions.
Join our co-hosted event with Staffbase as we explore how branded employee Apps can change the way we communicate and discuss the following:
- How do you tear down barriers and target communications at an increasingly remote, international and diverse workforce?
- For companies with size and scale, how do you ensure employees remain engaged, feel valued and contribute ideas?
- With a plethora of technology solutions for internal communications, how do you pick the right tools, avoid duplication and successfully integrate existing platforms like Sharepoint?
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
The document discusses Magnito Digital, a digital marketing agency in Bangladesh. It provides an overview of Magnito Digital, noting that it was founded in 2013 and has grown rapidly, now serving over 40 clients locally and globally. The document outlines Magnito Digital's organizational structure and departments. It also lists some of Magnito Digital's unique selling points, such as its winning team, proprietary dashboard, and meaningful partnerships.
The Asia Pacific region is now home to 41% of the world's internet users, with over 431 million users. China has the largest number at 298 million, followed by Japan with 94 million. India has seen the fastest growth rate of internet users from 2000-2008 at 1520%. Overall internet penetration in the region varies from highs of over 70% in Hong Kong, Japan and South Korea to under 15% in the Philippines and India.
The Asia Pacific region is now home to 41% of the world's internet users, with over 431 million users. China has the largest number at 298 million, followed by Japan with 94 million. India has seen the fastest growth rate of internet users from 2000-2008 at 1520%. Overall internet penetration rates vary widely across countries, from over 70% in Hong Kong, Japan and South Korea to under 15% in the Philippines and India.
The Asia Pacific region is now home to 41% of the world's internet users, with over 431 million users. China has the largest number at 298 million, followed by Japan with 94 million. India has seen the fastest growth rate of internet users from 2000-2008 at 1520%. Mobile internet is also growing rapidly, with over half of Asia Pacific's internet traffic now coming from mobile devices. Social media engagement is widespread, with over 450 million consumers participating across the region.
The Asia Pacific region is now home to 41% of the world's internet users, with over 431 million users. China has the largest number at 298 million users, followed by Japan with 94 million. India has seen the fastest growth rate of internet users from 2000-2008 at 1520%. Mobile internet is also growing rapidly, with over half of Asia Pacific's internet traffic coming from mobile devices. Social media engagement is widespread, with over 450 million consumers participating across the region.
The Asia Pacific region is now home to 41% of the world's internet users, with over 431 million users. China has the largest number at 298 million, followed by Japan with 94 million. India has seen the fastest growth rate of internet users from 2000-2008 at 1520%. Overall internet penetration in Asia Pacific ranges from 7.1% in India to 76.1% in South Korea.
❚ DeMoGR APhiCS Asia Pacific Mobile Market
MoBiLe SUBSCRiBeRS PenetRAtion SUBSCRiBeR GRoWth SUBSCRiBeRS (% of)
LAteSt DAtA (% PoPULA
The Asia Pacific region is now home to 41% of the world's internet users, with over 431 million users. China has the largest number at 298 million, followed by Japan with 94 million. India has seen the fastest growth rate of internet users from 2000-2008 at 1520%. Mobile internet is also growing rapidly, with over half of Asia Pacific's internet traffic coming from mobile devices. Social media engagement is widespread, with over 450 million consumers participating across the region.
The document provides guidance on how to effectively set objectives for mobile marketing campaigns. It recommends treating mobile as you would any other media channel by including it in your overall marketing strategy and media plan from the beginning. This will help ensure mobile is not an afterthought and can be used to reach campaign objectives by filling gaps left by other channels. The key is understanding how mobile fits within your plan and how your audience uses mobile, both on its own and in combination with other media.
This document provides information about an advertising agency in Vietnam called Echo. It includes their vision to be the number one independent integrated marketing communications agency in Vietnam and grow their expertise regionally. It outlines their management team, milestones and growth plans. It also showcases some of their client work and integrated marketing campaigns for brands like Omo, Smirnoff, Microsoft Lumia and others. The campaigns utilized digital and experiential activations to engage consumers and meet business objectives.
This case study describes how Bainbridge Companies, a large multifamily property manager, implemented CommunitySherpa's social media marketing platform. After launching it across most of their properties, Bainbridge saw a 67% increase in organic website traffic. They were also able to eliminate $100,000 in annual paid marketing costs. Residents engaged positively with emergency notifications and community updates posted through CommunitySherpa's blogs, Facebook pages, and Twitter accounts. Regular participation by property managers and cross-linking content were key to the program's success.
Small towns struggle with economic development as youth culture shifts to urban areas. This leaves small communities with less interesting online content and engagement. However, giving students, local businesses, and organizations tools and training to create and share compelling social media content can boost community interest and economic prospects. When the city of Levelland supported varied social media output across its institutions, business growth increased and it was awarded major infrastructure projects, demonstrating how coordinated digital strategies can revitalize small communities.
Company profile freshmedia 2015 (logo pe)freshmediasia
This document summarizes the services of a digital media agency that serves small, medium, and large brands. The agency offers services including SEO, social media, creative development, digital advertising placement, website development, and mobile app development. It has experience serving clients across various industries in both local and international markets. The agency is made up of a talented team of specialists and artists and has helped both brands and other digital agencies with their marketing needs.
This document provides an overview of Isobar Vietnam, a digital agency that is part of Dentsu Aegis Network. It introduces Isobar's capabilities in areas such as brand creative, communications, experience, digital and PR services. It highlights clients in sectors like ICT/tech, FMCG, and automotive. Examples of campaigns for clients such as Kido, Neptune, Vinamilk and Abbott are summarized, showing how Isobar used digital and social media strategies to increase brand awareness and drive sales. The document also discusses opportunities in using new technologies like WiFi marketing for location-based campaigns.
As 2013 draws to an end, most of us have already started thinking about the upcoming year and how to get a jump-start on the opportunities that lie ahead. What could you discover now that might help you plan for a successful 2014?
Find out in our 2014 Planning webinar as we explore trends that will surely shape your digital strategies and tactics for next year. Our team of experts will share the following insights:
* Mobile marketing
* Social media landscape
* Paid media trends and new developments
* Wearable Technology
* Social-Mobile-Cloud
* Big Data and Predictive Modeling
Similar to Making PR work in VisMin, Philippines (20)
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
How to Generate Add to Calendar Link using Cal.etYared Ayalew
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Making PR work in VisMin, Philippines
1. MAKING PR WORK
IN VISMIN
DORIS ISUBAL-MONGAYA
PRWORKS CEO AND FOUNDER
2. FOR THE LAST 15 YEARS,
WE HAVE BEEN HELPING GLOBAL
AND LOCAL BRANDS AND ORGANIZATIONS ESTABLISH A
FOOTHOLD IN THE VISAYAS AND MINDANAO
DORISMONGAYA | MAKINGPR WORK INVISMIN
3. WHY IS VISMIN IMPORTANT?
40%
1 2 .
0
NCR VI VII VIII IX X XI XII ARMMCaraga
FOR MANY BRANDS, PRESENCE IN LUZON
IS NOT ENOUGH BECAUSE OF THE VAST MARKET IN VISMIN
DORISMONGAYA | MAKINGPR WORK INVISMIN
1 0 .
0
8 .
0
6 .
0
4 .
0
2 .
0
0 .
0
4. FOR MORE THAN A DECADE, GLOBE TELECOM HAS
BEEN REACHING OUT TO THE VISMIN MARKET AND WE
HAVE BEEN HELPING OUT SINCE 2009.
When they announced their collaboration with
Disney in Manila in 2015, they had pocket media
events held simultaneously in Davao and Cebu
DORISMONGAYA | MAKINGPR WORK INVISMIN
5. During the Sinulog weekend in 2019, Globe showcased its Globe at Home Prepaid Wifi through
Streamfest.
DORISMONGAYA | MAKINGPR WORK INVISMIN
6. This year, Ford Philippines invited VisMin media and
bloggers to experience driving the Ford Ranger.
In 2017, Philippines Air Asia launched new routes.
Members of the Cebu and Davao press and blogging
communities were invited to explore Air Asia’s newest
destinations.
DORISMONGAYA | MAKINGPR WORK INVISMIN
7. DORISMONGAYA | MAKINGPR WORK INVISMIN
GCash launched their app in Boracay last year
with vendors and drivers as their target market.
8. DORISMONGAYA | MAKINGPR WORK INVISMIN
Just last week, The Ascott
Limited launched Citadines in
Cebu City and Bacolod City.
9. DORISMONGAYA | MAKINGPR WORK INVISMIN
The Davao Global Township unveiled last year is a project to develop a
22-hectare golf course to a township, similar to BGC.
14. MANY TRADITIONAL MEDIA OUTLETS ARE NOW
CREATING ONLINE CONTENT
• Some newsrooms have merged as with the
case of Sunstar Cebu and The Freeman.
• Social media tasks for reporters and
photographers
• Real-time reporting
• 24/7 News cycle
• Shift to online news reporting
DORISMONGAYA |MAKING PR WORK INVISMIN
15. MORE BLOGGERS AND ‘INFLUENCERS’
DORISMONGAYA | MAKINGPR WORK INVISMIN
In many press conferences,
bloggers and social media influencers
outnumber reporters and photographers from
the mainstream media.
There is also an increasing number of blogging
communities.
16. Now on its seventh run,
several digital awards were added to the
Globe Media Excellence Awards 2019.
The Globe Media Excellence Awards was launched in 2012 to honor the
VisMin media practitioners.
DORISMONGAYA | MAKINGPR WORK INVISMIN
17. "The media in Cebu saw one newspaper outfit end its
print run and move to digital, circulation of remaining
newspapers diminish, advertising revenues drop, the news
hole get smaller and fellow journalists leave by re-
trenchment orresignation.”
“Transformations in media involved several processes that
had management and advertising collaborating with
editorial and technology partners. Print and digital
newsrooms become one … Print journalists go in front of
video cameras to bring live reports. The audience is
younger andempowered.”
DORISMONGAYA | MAKINGPR WORK INVISMIN
IMPACT
An excerpt from Cebu’s Press Freedom Week
pooled editorial
19. DORISMONGAYA | MAKINGPR WORK INVISMIN
As there is an increasing demand for online bloggers
and influencers from brands, they are now expecting
remuneration in exchange for coverage.
There are also some members of the
media/blogger/influencer communities that would
threaten to ruin brands on social media if they do
not get what they want.
“Please help me or else
I will rant on Facebook”
21. Upgrade skills in
strategic public
relations
Need toestablish
authentic media
relationships
Need tostrengthen
capacity to create
compelling content
DORISMONGAYA | MAKINGPR WORK INVISMIN
22. While the bigger challenge involves the changing worldof
media and public relations, webelievethatPR workremains
MANAGING PERCEPTIONS,
ACCELERATING GROWTH,
AND UPLIFTING LIVES.
DORISMONGAYA | MAKINGPR WORK INVISMIN
Maayong hapon. Good afternoon. I will share about making PR work in VisMin.
PRWorks is a Cebu based agency and we have made VisMin our niche.
For the last 15 years, we have been helping global and local brands and organizations establish a foothold in the Visayas and Mindanao.
So, why is VisMin important? For many brands, presence in Luzon is not enough because of the vast market in Vismin they can tap.
Over 40 percent of the country’s total household population live in these two big island groups.
It also registered a 6-8 percent economic growth compared to National Capital Region’s 4.8% in 2018
Also, this vast VisMin market was able to secure the position of President Rodrigo Roa Duterte in the 2016 presidential elections.
An example of these companies expanding their PR efforts in VisMin is Globe Telecom.
They have been present in VisMin for a long time and here are some of the things we have done with them---
For their Disney collaboration, although the main event was in Manila, VisMin was not left out.
The pocket events in Cebu and Davao were complete with Disney themed games, food, and giveaways.
It ended with a live stream of the collaboration unveiling in Manila where Cebu and Davao media got to see Lea Salonga sing Disney movie theme songs and Mickey & Minnie Mouse dancing..
And in Sinulog 2019, during the Streamfest, there were experiential booths and a film showing to give media attendees a taste of the best global entertainment brands like Netflix.
For Ford Philippines and Philippines Air Asia---their initiatives mixed experiential marketing with media/blogger relations work.
The Ford Philippines’ media drive was first held in Subic and some other areas in Luzon. Earlier this year, we assisted Ford with the Cebu and Iloilo legs. Tonight, I need to catch a plane for the Bacolod leg of the media drive tomorrow.
AirAsia meanwhile wanted to not only let the media/bloggers experience flying with them but also experience their newest destinations through fam tours or familiarization tours. We will have similar tours for Tigerair Taiwan within the year.
In December last year, Gcash launched their app in Boracay with media and influencers. Their goal was to help vendors, commissioners and e-tric drivers sinceSince most of the people visiting the island are tourists who would prefer cashless transactions.
The Ascott Limited recently expanded to VisMin. Their Citadines Cebu had its soft opening a couple of weeks ago while the Bacolod Citadines had its groundbreaking just last week. Citadines Iloilo will be launched in December. In Mindanao, The Ascott Citadines Paragon in Davao has already been launched and more projects are in the works.
There are also companies that have made VisMin their niche like Cebu Landmasters.
The homegrown real estate brand was recently named best developer in the country by PropertyGuru Philippines Property Awards.
It now has around 58 projects in different stages of development covering residential, office, retail, hotels and this 22-hectare township in Davao City.
They are expecting to roll out 29 more before the year ends. Last week they signed a MOA with Aboitiz for a property development project.
Let me share now a bit about the VisMin media landscape --- just a brief backgrounder.
Although the key cities in VisMin all have print, radio, and TV outfits, their development varies.
Cebu and Davao are the most advanced in terms of quality.
However, media practitioners in other urban centers are catching up. When Globe Telecom first launched GMEA or the Globe Media Excellence Awards in 2012, we focused only in Cebu and Davao. In 2015, we included other urban centers – Bacolod, Iloilo, Cagayan de Oro, General Santos, and Zamboanga Cities. We noted more winners and finalists outside Cebu and Davao through the years.
We began to include Cebu and Davao bloggers in our media lists for clients in 2009-2010, they were only a handful then. This year, some 40 bloggers, youtubers, and other social media influencers attended one event in Cebu.
The biggest thing that has affected PR and the media in the Visayas and Mindanao – The Shift to Digital.
Cebu Daily News, the sister publication of Philippine Daily Inquirer ended their printed version in December of last year and went fully digital at the start of 2019.
Some newsrooms have merged as with the case of SunStar Cebu and The Freeman. They now have one newsroom for their English daily, Cebuano tabloid, and online. Thus, the two papers have less print reporters and editors
Aside from posting real time updates, they also have Facebook live videos and other video content.
More and more publications have their digital versions in social media channels like Facebook
Even the more challenged provincial publications are now trying hard to update their websites
Zee, the glossy lifestyle magazine is now fully digital.
And a number digital media platforms like Bai TV, iNewsPH and 1216 Media have emerged
Brands are increasingly tapping online influencers.
PR campaigns are now increasingly engaging bloggers and influencers as independent voices and thought leaders in their campaigns.
Responding to the digital shift, this year’s GMEA has added more digital awards.
What is the impact of this digital shift?
I’m showing you an editorial cartoon of The Freeman for Cebu Press Freedom Week and quotes from the Cebu Press pooled editorial.
In Cebu media’s own words, they talk of journalists leaving by retrenchment and resignation. The merging of editorial and advertising and more.
Many journalists – former staffers of mainstream media – are going to online outfits or emerging as independent bloggers/influencers, or becoming what their colleagues who remained in mainstream media as “trans-journos” – those who became government Public Information Officers or PIOs.
That quote was from a text message I received yesterday morning --- an example of how sometimes there is a sense of entitlement in the part of the media/blogger/influencer communities.
Because there is perceived benefits for influencers, more and more are drawn to it. Anybody can be a blogger. And this is a growing concern because we get to see posts with really bad grammar and worse, based on wrong information and presented with no ethical consideration.
With this, what are the PR challenges?
We see the following challenges :
1. Upgrade skills in strategic public relations
The accelerating shift to digital media is changing the way we communicate. There is a continuing need for us PR practitioners to continuously upgrade our skills.
And to address this, for PRWorks, since we cannot be experts in everything, we collaborate with Vis-Min based digital and brand/creative agencies. We recently got on board a digital marketing consultant and Happy Garaje as our creative consultant. We have a continuing inhouse digital marketing training for our team.
2. Need to establish authentic media relationships
The biggest thing that has helped us through the years is the network we have built. Even with the digital advancements, nothing beats personal relationships that have been established.
The challenge is greater now. There are more influencers and we need to build stronger ties with the remaining mainstream media.
3. Need to strengthen capacity to create compelling content
As pressure mounts on journalists to run after real-time news and produce interesting content, there is a need for well-researched and well-written content
There is increasing pressure for truthful, more compelling content as fake news threatens how people perceive both brands and media.
And in parting,
While the bigger challenge involves the changing world of media and public relations, we believe that PR work remains:
Managing perceptions, Accelerating, and Uplifitng lives.