This document describes various advertising solution plans being offered by Framesby500 to businesses. The plans include signage, print advertising in brochures distributed to families, digital TV ads, web listings, and social media posts. Higher cost plans include more of each type of advertising and have additional benefits like tickets to networking events. The target market is the 1000 households and extended communities associated with Framesby High School which is celebrating its 50th anniversary.
Framesby500_Brochure_Packages_Revised Final_Plain pdf
1. SMARTER , ENGAGING, PERSONAL
ADVERTISING
THAT BUILDS GUARANTEED
LOYAL CuSTOMER RELATIONSHIPS
2. LET’S GET STARTED
Choose your plan.
Give us a call, or drop us a
mail with your details.
Settle the invoice
(refer to pricing) and
send us the proof.
We design and
you approve.
We activate your
advertising plan while
you experience the
results.
1.
2.
3.
4.
5.
FRAMESBY500 is the PERFECT advertising
strategy to build customer relationships and
guarantee loyal participation. It is cost-effective,
clever and captivating to fit every business type and
market need. It changes communities and inspire
educational development.
FRAMESBY500 is diverse in activation and has a
continuous build-in loyalty booster programme to
grow advert awareness and traffic to your advert.
All design services and direct costs to infrastruc-
ture and print are included – therefore NO HIDDEN
COSTS. EXCELLENT DIRECT AFTER-SERVICE on
the management of your ad is an inclusive benefit.
FRAMESBY500 is INNOVATIVE ADVERTISING
every business can afford. Choose your suitable
annual advertising solution package and let’s grow
more customer relationships NOW!!
MORE ABOuT YOuR DIRECT ADVERT TARGET COMMuNITY.
Framesby High is turning 50 years in 2016 and has proven to be a proud
established educational institution, the entire Nelson Mandela Bay can be
proud of. All media focus will be on Framesby High this year and we are
looking forward to hosting numerous big scale events in 2016 – celebrating
our 50 year anniversary.
Framesby High consists of 1000 households that will be directly targeted
with every advertising campaign and will influence all extended commu-
nities engaging with Framesby on a extra mural event or direct family
relationship. These households are not only based in the Framesby suburb
of Port Elizabeth, but include households in Summerstrand, Westering,
Lorraine, Newton Park and Bluewater Bay. Framesby High is a very active
school with extra mural activities that demand operation weekly till 20:00 in
the evening.
Their national recognition being a school of sporting excellence draws enor-
mous crowds to their sport facilities from all over the district, province and
country. It is an influential consumer market in Nelson Mandela Bay and
these households are very loyal to their community supporters.
It is based on this research and facts; Framesby500 will be your INNOVA-
TIVE and COST EFFECTIVE, captivating choice of ADVERTISING in Nelson
Mandela Bay to grow client relationships.
3. PERIMITOR
SIGNAGE
1 SIGNBOARD
9-month
exposure
PRINT
ADVERTISING
1/4 PAGE
Direct Marketing
Advert Brochure
DIGITAL TV
ADVERTISING
3x 15sec ADVERT
9-month
exposure
WEB LISTING
STANDARD
LISTING
www.framesby.co.za
SOCIAL MEDIA
1 SOCIAL MEDIA
ADVERT
including 1 repost
monthly
NETWORK
COCKTAIL EVENT
2 TICKETS
Business Community
NMB
1 SIGNAGE BOARD (800mm H X 1225mm W)
strategically placed on the main sport facilities to
give 9-month active exposure to schools and crowds
attending winter and summer sporting activities and
events.
Including: Design, signage and installation.
STANDARD LISTING on
FRAMESBY500 STORE
DIRECTORY WEBPAGE on
domain www.framesby.co.za.
Including: Listing, Hosting
and management.
Quarter page adVERT (W54mm X H75mm) in high gloss
Framesby500 ADVERT BROCHURE distributed in March, June and
September to all households. This ADVERT BROCHURE will be di-
rectly distributed in a sealed envelope with all learners report cards.
Inclusion of this brochure will be marketed prior distribution through
newsletters, school communicator and sms marketing.
Including: Design, Print and Distribution.
3 x 15sec ADVERT per day running for 9
months on LCD screens in the school foyer
during operational hours and events.
Including: 1 Design, publish and management.
1 SOCIAL MEDIA ADVERT posted on the official Framesby500
Facebook account and post of ONE AD EVERY MONTH within 20
Nelson Mandela Bay Facebook groups with ONE REPOST on the
official Framesby500 page per month.
Including: One design and 9 months social media management.
2 TICKETS to attend a business cocktail network event in
October, hosted by Framesby500 for it’s members and the
business community of Nelson Mandela Bay. Proper
feedback on community development will also be given
during this network event.
Including: Full event access
MaroonAdvertising Solution Plan
PERIMITOR
SIGNAGE
2 SIGNBOARD
9-month
exposure
PRINT
ADVERTISING
1/2 PAGE
Direct Marketing
Advert Brochure
DIGITAL TV
ADVERTISING
6x 15sec ADVERT
9-month
exposure
WEB LISTING
STANDARD
LISTING
www.framesby.co.za
SOCIAL MEDIA
3 SOCIAL MEDIA
ADVERTS
including 2 repost
monthly
NETWORK
COCKTAIL EVENT
4 TICKETS
Business Community
NMB
2 SIGNAGE BOARD (H800mm X W1225mm) strategically placed on
the main sport facilities to give 9-month active exposure to schools and
crowds attending winter and summer sporting activities and events.
Including: Design, signage and installation.
STANDARD LISTING WITH LOGO on
FRAMESBY500 STORE DIRECTORY
WEBPAGE on domain
www.framesby.co.za.
Including: Listing, Hosting
and management
HALF PAGE ADVERT (W120mm X H80mm) in high gloss
Framesby500 AD BROCHURE distributed in March, June and
September to all households. This AD BROCHURE will be directly dis-
tributed in a sealed envelope with all learners report cards. Inclusion of
this brochure will be marketed prior distribution through newsletters,
school-communicator and sms-marketing.
Including: Design, Print and Distribution.
6 x 15sec ADVERT per day running for 9 months on LCD
screens in the school foyer during operational hours and
events.
Including: 3 Designs, publish and management.
3 SOCIAL MEDIA ADVERTS posted on official Framesby500
Facebook account and post of advert TWICE every month within 20
Nelson Mandela Bay Facebook groups with 2 reposts on the official
Framesby500 page per month.
Including: 3 design and 9 months social media management.
4 TICKETS to attend a business cocktail network event in October,
hosted by Framesby500 for it’s members and the business community
of Nelson Mandela Bay. Proper feedback on community development
will also be given during this network event.
Including: Full event access
LOYALTY BUILDER
Traffic to all advertising plans will
continuously be marketed as follow:
20+ Official school events
20+ Weekly newsletters
20+ Sport days in the official printed programme
20+ School communicator awareness campaigns
Weekly traffic to official Facebook page hosting your ad.
NAVYAdvertising Solution Plan
4. PERIMITOR
SIGNAGE
3 SIGNBOARDS
9-month
exposure
PRINT
ADVERTISING
FULL PAGE
Direct Marketing
Advert Brochure
DIGITAL TV
ADVERTISING
9x 15sec ADVERT
9-month
exposure
WEB LISTING
STANDARD
LISTING
www.framesby.co.za
SOCIAL MEDIA
6 SOCIAL MEDIA
ADVERTS
including 3 repost
monthly
NETWORK
COCKTAIL EVENT
6 TICKETS
Business Community
NMB
3 SIGNAGE BOARD (H800mm X W1225mm)
strategically placed on the main sport facilities to
give 9-month active exposure to schools and crowds
attending winter and summer sporting activities and
events.
Including: Design, signage and installation.
STANDARD LISTING WITH
LOGO and WEBLINK on
FRAMESBY500 STORE
DIRECTORY WEBPAGE on
domain www.framesby.co.za.
Including: Listing, Hosting and
management.
FULL page adVERT (W118mm X H160mm) in high gloss Frames-
by500 ADVERT BROCHURE distributed in March, June and
September to all households. This ADVERT BROCHURE will be
directly distributed in a sealed envelope with all learners report cards.
Inclusion of this brochure will be marketed prior distribution
through newsletters, school communicator and sms marketing.
Including: Design, Print and Distribution.
9 x 15sec ADVERT per day running for 9
months on LCD screens in the school foyer
during operational hours and events.
Including: 6 Designs, published and management.
6 SOCIAL MEDIA ADVERTS posted on official
Framesby500 Facebook account and post of ad THRICE
every month within 20 Nelson Mandela Bay Facebook
groups with 3 reposts on the official Framesby500 page per
month.
Including: 6 design and 9 months social media management.
6 TICKETS to attend a business cocktail network event in
October, hosted by Framesby500 for it’s members and the
business community of Nelson Mandela Bay.
Proper feedback on community development will also be
given during this network event.
Including: Full event access
SILVER
Advertising Solution Plan
PERIMITOR
SIGNAGE
4 SIGNBOARD
9-month
exposure
PRINT
ADVERTISING
DOUBLE PAGE
Direct Marketing
Advert Brochure
DIGITAL TV
ADVERTISING
12x 15sec ADVERT
9-month
exposure
WEB LISTING
STANDARD
LISTING
www.framesby.co.za
SOCIAL MEDIA
12 SOCIAL MEDIA
ADVERTS
including 4 reposts
monthly
NETWORK
COCKTAIL EVENT
8 TICKETS
Business Community
NMB
4 SIGNAGE BOARDS strategically placed on the main sport facilities
to give 9-month active exposure to schools and crowds attending
winter and summer sporting activities and events.
Including: Design, signage and installation.
STANDARD LISTING WITH LOGO,
WEBLINK and WEB BANNER on
FRAMESBY500 STORE DIRECTORY
WEBPAGE on domain
www.framesby.co.za.
Including: Listing, Hosting
and management, Web
banner design
DOUBLE PAGE SPREAD ADVERT (W240mm X H160mm) in high
gloss Framesby500 ADVERT BROCHURE distributed in March, June
and September to all households. This ADVERT BROCHURE wil be
directly distributed in a sealed envelope with all learners report cards.
Inclusion of this brochure will be marketed prior distribution through
newsletters, school-communicator and sms-marketing.
Including: Design, Print and Distribution.
12 x 15sec ADVERTS per day running for 9 months on
LCD screens in the school foyer during operational hours and
events.
Including: 12 Designs, publish and management.
12 SOCIAL MEDIA ADS posted on official Framesby500 Facebook
account and post of advert 4 times every month within 20 Nelson
Mandela Bay Facebook groups with 4 reposts on the official
Framesby500 page per month.
Including: 12 design and 9 months social media management.
8 TICKETS to attend a business cocktail network event in October,
hosted by Framesby500 for it’s members and the business community
of Nelson Mandela Bay. Proper feedback on community development
will also be given during this network event.
Including: Full event access
LOYALTY BUILDER
Traffic to all advertising plans will
continuously be marketed as follow:
20+ Official school events
20+ Weekly newsletters
20+ Sport days in the official printed programme
20+ School communicator awareness campaigns
Weekly traffic to official Facebook page hosting your ad.
PLATINUMAdvertising Solution Plan
5. MAROON
R5 000
NAVY
R10 000
SILVER
R15 000
PLATINUM
R20 000
Contact details:
Roxanne van der Merwe | Marketing Consultant
marketing@framesby500.co.za | 041 373 0427
JJ van Niekerk | Project Manager
info@framesby500.co.za | 076 391 3141
Jan Stroebel | Referencing: Framesby High Principal
jstroebel@framesby.co.za | 041 360 1257
Which
SOLUTION PLAN
do you
want?