This document discusses Brisbane's strategy to position itself as a leader in the digital economy. It appointed the world's second Chief Digital Officer to develop a 5-year digital strategy. The strategy aimed to double the number of businesses selling online, support 250 digital startups, and improve digital services for residents. It helped over 30,000 small businesses and supported more than 30 digital startups. The strategy demonstrated Brisbane's global digital leadership and showed how cities can transform their economies by focusing on digital.

1. DIGITAL
ECONOMY
SUCCESS
STRATEGY @kieran_ohea

2. Kieran O’Hea
Former Chief Digital Officer of Brisbane
kieran.ohea@indocdo.com

3. The Digital Brisbane Story
Economic development through a digital lens

4. $20,000,000,000,000
Estimated value of the global digital economy

5. 10%
Contribution by ICT and media to US GDP
80%
Predicted contribution to global digital economy by
traditional businesses.
90%
Contribution by traditional businesses to US GDP

6. 2,000,000
Population of Brisbane
120,000 sme’s
Account for over half the city’s economic value
$130 billion
Value of the economy

7. Priorities
▷ Transform existing
businesses and build new
ones that are born online.
▷ Position the city as a digital
hub for investment and
innovation.
▷ Enhance quality of life
through the delivery of
public digital services

8. Benefits for the city
Economy
Businesses with integrated digital
strategies grow faster
Employment
Creating jobs, attracting and
retaining top talent
Innovation
Increased opportunities for high
potential start-ups
Exports
Competing more effectively in
international markets
Lifestyle
Opportunities for enhanced
quality of life.
Culture
A digital culture becoming an
integral part of the city’s mindset.

9. Brisbane appoints a CDO
▷ Inspired by New York appointing a Chief
Digital Officer.
▷ Brisbane decided to develop a digital
strategy for the city.
▷ Carried out a global search for a Chief
Digital Officer.
▷ Became only the second city in the world
to appoint a CDO.

10. “Less gadgetry, more strategy -
understand the technology, but
focus on the value

11. 80%
of SME’s claim to be actively engaged in the digital economy
45%
have a digital strategy, usually a digital marketing strategy
30%
of SME’s are selling online

12. Digital Marketing Strategy Digital Business Strategy
 For SME’s active in local markets.
 Promote business, influence sales.
 Web, mobile, social media, EDM, SEO and advertising.
 Helps people find you and builds a community of interest.
 For medium to large enterprises.
 Increase productivity, sell online.
 Integrate business strategy with digital strategy.
 E-commerce - expand into international markets.
Digital Transformation Strategy Digital Economy Strategy
 For larger organisations.
 Digital drives the entire business.
 Enterprise wide implementation.
 Every business unit has digital performance targets.
 For public administrations.
 Influence the surrounding environment.
 Implement in cities, regions and countries.
 Involves businesses, start-ups, communities.
Digital strategy options
One size no longer fits all

13. 30%
of SME’s are actually engaged in the digital economy
20%
of organisations understand what digital transformation is
20%
of CEO’s understand the value of their digital strategy

14. “A 1% increase in Brisbane’s
digital readiness will increase
productivity growth by 35% and
GRP by $560m

15. Place your screenshot here
Brisbane Digital
Strategy
▷ 5-year strategy
launched in 2013.
▷ Led by economic
Development Board.
▷ Brisbane Economic
Development Plan.
▷ Position Brisbane in
digital economy.

16. Business Power-up program
Double the number of companies selling online

17. Start-up Kickstart program
Support 250 Brisbane digital start-ups

18. Cyber City Program
Digital services that improve residents lives

19. Place your screenshot here
Digital Economics
▷ Enable digital
businesses.
▷ Encourage digital
leadership.
▷ Study of digital
economics.
▷ Digital innovation
and collaboration.
▷ Digital research
output.

20. “You need a business strategy for the
digital age, not a digital strategy
- PwC

21. Deliverables
For Businesses
▷ Engaged with over
30,000 SME's
▷ The Business Power-
up Program
▷ The PwC Chair in
Digital Economy
For Start-ups
▷ Supported more than
30 digital start-ups
▷ Budding Entrepreneur
Program
▷ Visiting Entrepreneur
Program
For Residents
▷ Brisbane City Council
Digital Services
Group
▷ Digital Brisbane hub
▷ Coderdojo Brisbane

22. “What's happening in Brisbane is an
example of global digital leadership
- Gartner

23. To CDO or not CDO?
That is the question!

24. The Origins of CDO’s
▷ Ex-agency professionals
who view digital as digital marketing and engagement
with the customer.
▷ Digital transformation strategists
change agents chartered with the reinvention of their
organizations.
▷ Technologists
who view digital primarily from an enterprise
perspective – often reporting to the CIO.

25. What CDO’s do
▷ Impact on organisational culture.
▷ Influence the choice of digital strategy for
the organisation.
▷ Help the Business Unit leaders to define
digital KPI’s.
▷ Champion the customer experience across
the enterprise.

26. “The Chief Digital Officer is the
human face of digital disruption

27. Company concerns
Should we hire a CDO ? Who
should they report to? Who are
they putting under threat?
The Hiring Dilemma
CDO concerns
How can the company
survive and thrive in an
increasingly digital world?

28. The independent CDO
▷ indoCDO is the world’s first interim CDO
offering.
▷ Despite the rise of the CDO, many companies
can’t justify hiring one while others need help
hiring one.
▷ indoCDO provides the benefit of an
experienced CDO without the need to appoint
one permanently.

29. Place your screenshot here
My co-ordinates

30. Thanks!
Any questions?
You can contact me at:
kieran.ohea@indoCDO.com