The document outlines the 10 steps to make a poster promoting an energy company called ETI. It describes editing photos of a man installing a light bulb, a ladder, and a tree to make them more cartoon-like. It then combines the images and adds elements like a shadow, glowing light bulb, gradient background, and company logo and slogan. The purpose was to convey that ETI helps the environment by highlighting the light bulb as the product and including an image of a tree.