The document outlines the 10 steps to make an environmental poster advertising a company called ETI. It describes editing photos of a man changing a light bulb on a ladder, a tree, and a light bulb using various Photoshop tools. It then combines the elements, adds shadows and a background gradient to draw attention to the center, and includes the company logo and slogan. The purpose is to convey that ETI is environmentally friendly by including an image of a tree.