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So lomo darwin de leon

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So lomo darwin de leon

  1. 1. SoLoMo: Social-Local-Mobile Darwin de Leon
  2. 2. SoLoMo • SoLoMo was created because of the increasing growth of the popularity of handheld devices such as mobile phones, tablets, and smart phones. • It provides a more accurate results on search engines compared to what is found in PC platforms.
  3. 3. SoLoMo • Social-Local-Mobile is a meeting point of shared, location-based, and portable technologies. • The application helps advertisers know its customers’ preferences depending on their locations.
  4. 4. SoLoMo • So in short, SoLoMo is a marketing technique • People nowadays do not only depend on primary sources of information, such as branding and website promotions, but they also look for third party sources, such as friend’s comments, criticism from others, and news magazines etc.
  5. 5. SoLoMo • Mobile devices has been an extension to people especially in business and recreation. • With the use of SoLoMo, instead of leading their target market to the usual advertising tools such as TV, radios, PC etc., e-commerce people have now the power to advertise through mobile.
  6. 6. SoLoMo • Local e-commerce shops will have an advantage to promote their sites and products to people within the vicinity • And with the capacity of smart phones these days, going to e-commerce site is just a click away after consumers read their advertisements.
  7. 7. SoLoMo • In 2 years time, more smart phone users will be available, and companies can take advantage of it. • SoLoMo could established its name to get the attention of the smart phone users.
  8. 8. SoLoMo • If the growth of SoLoMo continues, it would greatly influence customer behavior. People might depend more on mobile advertisements, and companies could use this opportunity to build a strong relationship with them. Brand loyalty and customer response could be established.

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