The journalism I was taught at university changed beyond all recognition when I went into digital. A presentation I've given at schools careers talks on accepting the unknown.
Position Yourself for Success in a Highly Connected WorldLuanne Tierney
Technology is changing the way we interact. At the Juniper New Directions Womens' Forum, I offered 10 strategies to help position yourself for the future world of work.
Position Yourself for Success in a Highly Connected WorldLuanne Tierney
Technology is changing the way we interact. At the Juniper New Directions Womens' Forum, I offered 10 strategies to help position yourself for the future world of work.
Some Examples of Integrated Plant Management System in ZAMAN Newspaper Plants
Prepared by: Muharrem Yaşar
Quality and Coord. Manager
03.09.2015 Wan-Ifra INDIA 2015 Mumbai, India
How to be a success in the creative industriesIan Sanders
On 12th March 2015 creative consultant Ian Sanders gave a presentation to students at South East Essex Sixth Form College in Essex, UK. These are the accompanying slides.
Video of presentation: https://youtu.be/iHfWHqoGL70
[Thanks to Daniel Kulinski for use of the ‘Ignore’ image, Chris Campbell for the photocopier and Kris Krüg for the wonderful photograph of Melissa (all via Creative Commons).]
How to get more out of Twitter for your business or career with Ian Sanders.Ian Sanders
Slides to accompany Ian Sanders' workshop, "How to get more out of Twitter for your business or career." April 2015
More on Ian: http://iansanders.com/
Creative consultant, author and storyteller Ian Sanders gave a presentation to students at Ravensbourne college, London on 'career unplanning'. Themes he talked about include: the importance of being curious, how to use Twitter to build relationships, how to mash-up more than one skill, why a goal is more important than a plan.
More on Ian: http://iansanders.com/
On Being Curious: a guide to living a more curious work life by Ian SandersIan Sanders
I’ve turned my ‘On Being Curious’ booklet (2013) into a free slide deck. This is about applying curiosity to think - and do things - differently in your career and working life. Written by creative consultant and storyteller Ian Sanders.
Michael Collins #TBEX presentation - Bloggers; Working with Travel PRs and To...TravelMedia.ie
You’ve sent numerous emails, you’ve pitched to the best of your abilities, you’ve even followed up with phone calls BUT you still seem to be getting nowhere with that PR person or Tourist Board representative. You may have even already featured their client in an article or blog post but now the conversation has suddenly gone quiet. Why?
Unfortunately there are usually a number of reasons why you are not getting the results you had hoped for – all of which I plan to tell you about in my TBEX speaker session. Working as a travel PR, with a background in journalism and publishing, I am lucky to have stood on both sides of the fence when it comes to media/PR relationships.
Let’s begin with the obvious – first impressions count! Travel PRs receive numerous media requests and pitches on a daily basis so you need to make sure that you spark their interest and stand out from the crowd. Saying that, standing out from the crowd is only beneficial if it is in a positive way.
In the case of Travel PRs and Tourist Boards the first impression normally IS the last impression.
Travel PR’s are somewhat like elephants – they never forget and they have long memories so make sure your first encounter is a positive one.
Here are some tips on how to ensure you are remembered for the right reasons:
1. Manners cost nothing – Be polite and courteous. It will stand to you.
2. Do your research – know our clients and how we work.
3. Be pitch perfect – have your pitch prepared and ready. This is guaranteed to impress.
Once you have passed this first hurdle and built a relationship you then need to make sure you maintain it. Having a good working relationship with Travel PRs and Tourist Boards is essential as it will ensure the following:
1. Invites are being sent for a press trip to a far off location. Travel PRs and Tourist Boards are likely to think of people that they know and have had positive experiences with – make sure you are one of them!
2. Media outlets often liaise with PRs when they are in need of a travel specific journalist for a feature, TV slot or radio interview – if you have impressed in the past then they are sure to recommend you.
3. Need a favour? You’ll be in luck, but only if you have built up a good relationship.
Yes I know, it’s all well and good knowing how to maintain this working relationship – but how do you go about building it? During my speaker session at TBEX Dublin I shared some real-life examples with the audience of good and bad approaches and dealings between media and Travel PRs and Tourist Boards - have a look through this presentation to find out more.
Some Examples of Integrated Plant Management System in ZAMAN Newspaper Plants
Prepared by: Muharrem Yaşar
Quality and Coord. Manager
03.09.2015 Wan-Ifra INDIA 2015 Mumbai, India
How to be a success in the creative industriesIan Sanders
On 12th March 2015 creative consultant Ian Sanders gave a presentation to students at South East Essex Sixth Form College in Essex, UK. These are the accompanying slides.
Video of presentation: https://youtu.be/iHfWHqoGL70
[Thanks to Daniel Kulinski for use of the ‘Ignore’ image, Chris Campbell for the photocopier and Kris Krüg for the wonderful photograph of Melissa (all via Creative Commons).]
How to get more out of Twitter for your business or career with Ian Sanders.Ian Sanders
Slides to accompany Ian Sanders' workshop, "How to get more out of Twitter for your business or career." April 2015
More on Ian: http://iansanders.com/
Creative consultant, author and storyteller Ian Sanders gave a presentation to students at Ravensbourne college, London on 'career unplanning'. Themes he talked about include: the importance of being curious, how to use Twitter to build relationships, how to mash-up more than one skill, why a goal is more important than a plan.
More on Ian: http://iansanders.com/
On Being Curious: a guide to living a more curious work life by Ian SandersIan Sanders
I’ve turned my ‘On Being Curious’ booklet (2013) into a free slide deck. This is about applying curiosity to think - and do things - differently in your career and working life. Written by creative consultant and storyteller Ian Sanders.
Michael Collins #TBEX presentation - Bloggers; Working with Travel PRs and To...TravelMedia.ie
You’ve sent numerous emails, you’ve pitched to the best of your abilities, you’ve even followed up with phone calls BUT you still seem to be getting nowhere with that PR person or Tourist Board representative. You may have even already featured their client in an article or blog post but now the conversation has suddenly gone quiet. Why?
Unfortunately there are usually a number of reasons why you are not getting the results you had hoped for – all of which I plan to tell you about in my TBEX speaker session. Working as a travel PR, with a background in journalism and publishing, I am lucky to have stood on both sides of the fence when it comes to media/PR relationships.
Let’s begin with the obvious – first impressions count! Travel PRs receive numerous media requests and pitches on a daily basis so you need to make sure that you spark their interest and stand out from the crowd. Saying that, standing out from the crowd is only beneficial if it is in a positive way.
In the case of Travel PRs and Tourist Boards the first impression normally IS the last impression.
Travel PR’s are somewhat like elephants – they never forget and they have long memories so make sure your first encounter is a positive one.
Here are some tips on how to ensure you are remembered for the right reasons:
1. Manners cost nothing – Be polite and courteous. It will stand to you.
2. Do your research – know our clients and how we work.
3. Be pitch perfect – have your pitch prepared and ready. This is guaranteed to impress.
Once you have passed this first hurdle and built a relationship you then need to make sure you maintain it. Having a good working relationship with Travel PRs and Tourist Boards is essential as it will ensure the following:
1. Invites are being sent for a press trip to a far off location. Travel PRs and Tourist Boards are likely to think of people that they know and have had positive experiences with – make sure you are one of them!
2. Media outlets often liaise with PRs when they are in need of a travel specific journalist for a feature, TV slot or radio interview – if you have impressed in the past then they are sure to recommend you.
3. Need a favour? You’ll be in luck, but only if you have built up a good relationship.
Yes I know, it’s all well and good knowing how to maintain this working relationship – but how do you go about building it? During my speaker session at TBEX Dublin I shared some real-life examples with the audience of good and bad approaches and dealings between media and Travel PRs and Tourist Boards - have a look through this presentation to find out more.
Mike Wong presents "Preparing Students for Jobs" during the Reynolds Center for Business Journalism's annual Business Journalism Week, Jan. 5, 2014. Wong is the director of Career Services at Arizona State University's Walter Cronkite School of Journalism and Mass Communication.
The annual event features two concurrent seminars, Business Journalism Professors and Strictly Financials for journalists.
For more information about business journalism training, please visit http://businessjournalism.org.
Start your Blog Camp experience off by hearing from content creator and lapsed journalist, Jeff Cutler. He’s been creating messaging, blog posts, videos, photos and even podcasts for companies and individuals for decades. If you recognize the names Brookstone, UNO’s, Ford Motor Company, Fidelity Investments, IDG, Google and Adobe, you’ve got a taste of the caliber of businesses who have hired Jeff to help with their communications.
In this keynote – aside from reminding you to drink your coffee, charge your devices and enjoy yourself – Jeff will try to work you into a frenzy with new methods for looking at the content you already have right in front of you.
People are increasingly mobile and ridiculously distracted. Take control of their eyeballs with content that’s interesting, valuable and fun. Learn the easiest way to get a blog post written; the right way to connect with mainstream media; the most important element about your videos; and much more. Finally, you’ll go away with a few strategies that will help you work more efficiently, examples of the companies that do content right, and an equipment list of the gear you can rely on when crafting your own content.
This session is worth the price of admission…come armed with your questions, too as Jeff will do his best to solve your challenges.
Michael Collins, TravelMedia.ie, TBEX Athens 2014 Presentation. "Travel Bloggers - Be Seen and Be Heard - Working with Tourist Boards & Travel PR's - Advice from the other side of the fence". #TBEX #TBEXAthens #TBEXEurope #ThisisAthens #VisitGreece
Content marketing 2016 conference in Prague by Dominik GrauKateřina Borovanská
Presentation by Dominik Grau for conference Content marketing 2016 (by Asociace content marketingu)
Transforming a 200-year old media company
by @dominikgrau
Chris Lavelle and Mike Wong present "Preparing Students for Internships" during Reynolds Business Journalism Week 2013.
Reynolds Business Journalism Week is an all-expenses-paid seminar for journalists looking to enhance their business coverage, and professors looking to enhance or create business journalism courses.
For more information about business journalism training, please visit businessjournalism.org.
How Do You Find A Job In Today's Digital Era?sno222
This video describes various ways in which you can advertise yourself and make your social media resume stand out. It also gives an overview of what PR professionals expect to see on your resume. My very own example social media resume is also attached.
Social Media in Business - Best Practice for EntrepreneursAmar Trivedi
On Thursday 5 April, 2012, I was invited by the New Zealand Centre for Social Innovation (NZCSI) as a Social Media - Expert Witness to present to the Class of 2012 at Social Entrepreneurs School (SES) at Ko Awatea Centre, Auckland.
I had the honour of giving an introductory 90 minute session on Social Media in Business - Best Practice for Entrepreneurs. I titled it Social Media for SOLO-preneurs i.e. entrepreneurs (usually 1-2 person teams) armed with heaps of passion and a business plan to go with it.
I created this presentation mainly in the hope it inspires small businesses and professionals to get started, have a play and explore the vast possibilities (or switch up a marketing gear and take it up a notch or two) with social media.
Q - Who is a Social Entrepreneur?
A - "Social entrepreneurs act as the change agents for communities and society, developing ideas and new approaches, creating and implementing solutions to social problems that change society for the better."
Content, Communication and Digital Marketing Consultant: The Best Visual Por...GURJENDER SINGH VIRDI
Visual resume, is an alternative and better way to display all of the information found on a traditional resume in a way that is more visually appealing. Especially for the creative kind of profiles, such resumes are more of a portfolio of the candidate and that is why even a 60-70 slides or pages long visual resume is absolutely normal as compared to traditional 2 pager resume.
It's my portfolio of my wonderful professional journey of 30 years or just a creative resume in the form of the visual story to take you through all the milestones of my career. Hope you will find it informative and enjoyable while going through it.
-GS Virdi (Asst. Professor - Content, Communication and Digital Marketing)
Preparing for your Public Relations careerAbby Ecker
Presented to the PRSSA Chapter at the University of Delaware in April 2013, this presentation addresses six tangible ways to prepare for a career in public relations.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
1. Making a career of the
unknown
Suzanne Locke – studied journalism, cut my teeth @ Sky
News, Yahoo and Gulf News – now self-employed freelance
journalist and content strategist
3. JOURNALISM THE OLD-FASHIONED WAY
• Local newspaper work experience - typing on triplicate carbon paper
‘folios’ - one per paragraph
• Amstrad green screen computers at university… and for all exams
• Subbing by measuring out point width print headlines (m = 2pts, i = ½)
• More work experience @ Lynne Franks PR for London Fashion Week -
photocopying!
• Interviewing - offered free ‘work experience’ (slave labour) from a new
magazine with so little budget they were blowing up inflatable chairs
• Devastated when turned down for a job at Concrete & Sand Monthly
• Always wanted to be journalist since three – but I assumed in print…
5. 65% OF JOBS IN WHICH PRIMARY SCHOOL
CHILDREN WILL BE EMPLOYED DO NOT YET
EXIST
•Digital marketing specialist, Android developer
… Zumba instructor. Less than a decade ago,
none of these jobs existed.
•My career did not exist when I was still at
university.
•Be flexible, be open.
6. MY CV – A TIMELINE
• Journalism degree, City University, 1992-1996 (including year at Bordeaux university)
• Temping for a year - mostly non–career related e.g. P&G
• Editor for consulting department - Gartner Group, Egham, Surrey, 1997 - 1999
• Journalist, skynews.com, 1999 - 2002
• Editor, skymovies.com, 2002 - 2004 (+ Sky One, Oscars, Ents site)
• Editor, Sky Showbiz, 2004 - 2006
• Editor, XPRESS/ Digital Media Development Manager, Gulf News, Dubai, 2006 - 2007 (+ radio
sites, portal)
• Online Editor/ Digital Development Director, MEED (Emap), Dubai, 2007 - 2010 (+ Events, MEED
Projects) - 2007 - 2009
• Editor in Chief, Yahoo MEA, Dubai, 2012 - 2014 (+ South Africa)
• Head of Content, Souqalmal.com, Dubai, 2014 - 2015
• CEO & Content Director, Locke Digital, 2015 -
7. WHAT DO YOU NOTICE?
• I struggled to find a relevant job from university and
temped
• There are gaps (travelling) and overlaps (additional
projects)
• I went overseas
• I went travelling
• I took advantage of opportunities!
• I strayed out of editorial
• There’s progression in roles and titles
8.
9. MY STRANGE CAREER PATH
• FELL into Sky in the early days of digital - late 1998.
• ENQUIRED ABOUT SKY MOVIES - and ended up heading up
skymovies.com.
• ASKED FOR MORE RESPONSIBILITY and expanded skills into product
management and people management, different types of digital content
(events, database sites, subscription sites), social etc.
• RANDOM THINGS I got involved in - translating a Y2K presentation for
French, resizing all the images on skymovies.com, Edinburgh TV festival,
doing a survey for Insead University, speaking at electronics event in
Dubai…
• SMALL PLACES teach a lot. I learned as much at MEED and a start-up
(where I had to do everything for myself) as in big corporations like Sky
and Yahoo.
10. WHY AM I TELLING YOU THIS?
• Be active, be curious, put yourself forward. I always got my jobs
through contacts. Coffees, LinkedIn - people WANT to help you!
• Pivot. I did this by proof-reading, product management and now
content marketing.
• Make your luck by being open to new things. This has given me
‘hybrid’ skills that are currently unique for a journalist.
• Everyone is useful and has a story. I post queries on Facebook for
article case studies and comments. I gave the FT’s Mrs Moneypenny
my CV after interviewing her for an article.
11. JOURNALISM TIPS
• Get it’s and its, you’re and your right – there are few sub-editors any
more!
• Understand primary and secondary sources e.g. Wikipedia vs BBC
• Yes, you need some maths - calculating % tells scale of story and is often
your intro/ headline
• Read about the industry (Poynter, Nieman Lab, re/code, Guardian Media)
and keep on top of new trends and social tools
• Learn to touch-type - avoid RSI
• Learn shorthand - you don’t want interview subjects reading your notes
• Be prepared to work very hard – I once did a 22-hr shift
12. WHAT ELSE?
• Think about your CV email address, not funnygirl22@g.com!
• Please spell-check your CV!
• Check your public social media account yourself.
• Do work experience/ internships - treat them as seriously as a job.
• Going overseas can be a boon - less competition, emerging markets
experience - but you can fall behind in digital too.
• Dress for the next job.
• Be nice to people both above and below you and never burn
bridges.
