GAP Adventures is an adventure travel company founded in 1990 by Bruce Poon Tip. It offers small group tours across 7 continents, reaching over 100,000 travelers annually. GAP aims to provide authentic experiences that connect travelers to local cultures in an environmentally sustainable way. The company has grown from a one-man operation to over 850 employees worldwide, with offices on 5 continents. GAP plans to continue expanding its tour offerings in popular destinations like Europe and Asia in the coming years.

1. Faranaz Khairi, Kelsey Symington, Kristina Oest, and Shaheer Naeem

2. Introduction
 GAP stands for Great Adventure People.
 GAP was launched in 1990, by Bruce Poon Tip.
 Bruce was inspired to create GAP after he returned
from a back-packing trip of Asia.
 Bruce launched GAP with his only 2 personal credit
cards.
“We create amazing adventures that are
meaningful and memorable. And we invite
you to join us on the path less travelled and
experience something extraordinary.”
-Bruce P. Tip

3. Overview
2008 GAP Promo
 http://www.youtube.com/watch?v=CKzadTXwbwM&f
eature=related
GAP Adventures website:
 http://www.gapadventures.com/
Planterra website:
 http://www.planeterra.org/

4. Size & Range
 GAP started off as a one-man show and has now
become a company with over 850 employees!
 Every year, more than 100,000 travellers take a trip
with GAP tours.
 GAP reaches all 7 continents with more than 1,000
safaris, expeditions, and small group tours.
 Global company, with Concept Stores in Toronto,
Calgary, Vancouver, New York, and Melbourne.

5. Major Markets
 Special tours for ages 18-30 called YOLO Adventures.
 Family Adventure tours for families with children
above the age of 5.
 Discovery Adventures for travelers keen on uncovering
history and culture.
 Specialized and customized tours of all regions:
 Africa, Antarctica, Arctic, Asia, Europe, North America,
South America, and South Pacific.

6. Major Products
 Offer a free lifetime deposit policy, which is good for
life and also transferrable.
 Offer the freedom of choice, with a variety of
departure dates, trips styles, and service levels.
 24/7 customer service, where a friendly agent will
answer any inquiries.
 Partnership with “Planterra” - travel and voluntourism
for sustainable community development.

7. Recent History
 November 4th, 2010 – “Ignite the Night” event raised more
than $100,000 to help build a new critical eye facility in
Cambodia.
 January 28th, 2010 – Teamed up with outdoor apparel maker
Canada Goose to create Canada Goose Adventures.
 2009-2010 – Expanded their small-ship cruising and sailing
voyages.
 October 27th, 2009 – Partner with Air Canada Vacations to
offer 30 exclusive travel packages in South and Central
America, Europe, Asia, and the Middle East.
 2009 – Won six major awards

8. Future Plans
 New for 2011 - the three Europe-based Canada
Goose tours—Finland Winter Activity Week and
Igloo Village, Finland Winter Activity Week and
Reindeer Safari and Sweden and the IceHotel
 June-September 2011 – plan to include Ko Samui
sailing trips in Thailand

9. Meeting the Needs
 Driven by the need to exceed customer expectations.
 Aim to connect and change the lives of the customers.
 Creating an authentic and unforgettable experience for
everyone.
 The partnership with Air Canada Vacations provides
convenient connections from 65 Canadian cities.
“I want to provide people with trips that were
a change from resorts, cruises, and
motorcoach tours...”
-Bruce P. Tip

10. Employee Positions
 Travel Consultant
 Responsible for bookings for flights, hotels, and tours.
 Must be bilingual and have a year of experience.
 Groups & Adventure Co-ordinator
 Accountable for all aspects of planning, costing and booking
customized tours, and preparing documentation.
 Attending trade shows.
 Must have a year of experience in sales and costing.
 Operations Manager
 Responsible for handling the day-to-day operations and
overseeing tours.
 Must have two years of experience and familiarity with GAP

11. Interesting Facts
 GAP staff are called “Gappers”
 GAP Adventures has been named by National
Geographic Adventures as the best ‘Do It All Outfitter’
on Earth, and is among the Top 100 Employers and 50
Best Managed Companies.
 Bruce was featured as one of the Top 10 Entrepreneurs
in Canada, in Profit magazine.
 Bruce has also been an advisor to the ‘Survivor’.
 GAP Adventures is the industry leader for eco-tourism.