Leonardo provides connectivity to the largest database of brand certified hotel images and media content. Their MediaConnect solution offers access to visual content for 100,000 hotels totaling over 1.5 million images, videos and other media items. Customers are provided daily updates of high resolution content along with metadata to efficiently display the content on their websites. Implementation services and ongoing support are also provided.
The MOST COMPLETE Auto Marketing System Built by Auto Dealer for Auto Dealers. Get your inventory on YouTube with custom videos with custom voice overs. 100% Lead Tracking Generation Service. Post to Craig's List, Backpage, eBay. Create an eBay auction in 2 minutes with this service. Post Cars, RVs, Cycles and Boats.
Zapbuild Technology, is an Enterprise Business Solutions Provider. We can conceive, design, develop and implement an enterprise application of any magnitude and on any platform. We are globally accepted, as evidenced by the faith reposed by multiple clients.
Bitmovin LIVE Tech Talks: Analytics for Workflow Automation (ft. Touchstream ...Bitmovin Inc
As part of Bitmovin's NAB 2020 Virtual event series, we were joined by live video monitoring solutions provider Touchstream Media and had the chance to discuss how live-streaming organizations (such as Sports broadcasters) should automate analytics and data to best improve your video workflows.
View our on-demand discussion featuring case studies from a few major sports broadcasters: https://go.bitmovin.com/techtalk-live-analytics-automation-touchstream?utm_source=slideshare
Unleash the Power of Video Communication - Office 365 Video vs. Azure Media S...Gina Montgomery, V-TSP
Is your organization considering the power of Video Communication? Microsoft provides two options that can assist your organization in Video Communication. The first, robust and fully customizable option, Azure Media Services, allows you to deliver any media, on virtually any device, with the power of the Azure cloud. Microsoft also provides an out-of-the box video portal solution in Office 365 that is built on Azure Media Services and SharePoint Online. Come learn features and benefits of each.
The MOST COMPLETE Auto Marketing System Built by Auto Dealer for Auto Dealers. Get your inventory on YouTube with custom videos with custom voice overs. 100% Lead Tracking Generation Service. Post to Craig's List, Backpage, eBay. Create an eBay auction in 2 minutes with this service. Post Cars, RVs, Cycles and Boats.
Zapbuild Technology, is an Enterprise Business Solutions Provider. We can conceive, design, develop and implement an enterprise application of any magnitude and on any platform. We are globally accepted, as evidenced by the faith reposed by multiple clients.
Bitmovin LIVE Tech Talks: Analytics for Workflow Automation (ft. Touchstream ...Bitmovin Inc
As part of Bitmovin's NAB 2020 Virtual event series, we were joined by live video monitoring solutions provider Touchstream Media and had the chance to discuss how live-streaming organizations (such as Sports broadcasters) should automate analytics and data to best improve your video workflows.
View our on-demand discussion featuring case studies from a few major sports broadcasters: https://go.bitmovin.com/techtalk-live-analytics-automation-touchstream?utm_source=slideshare
Unleash the Power of Video Communication - Office 365 Video vs. Azure Media S...Gina Montgomery, V-TSP
Is your organization considering the power of Video Communication? Microsoft provides two options that can assist your organization in Video Communication. The first, robust and fully customizable option, Azure Media Services, allows you to deliver any media, on virtually any device, with the power of the Azure cloud. Microsoft also provides an out-of-the box video portal solution in Office 365 that is built on Azure Media Services and SharePoint Online. Come learn features and benefits of each.
myAudience-Count – software solution for bidirectional people counting. System is designed to work on PC, connected with overhead USB or IP camera. Product provides high accuracy results in counting number of entered and exited people, provides the time stamps for each crossing event and delivers the number of people staying within the specified room, if all its entrances are equipped with counting systems. All data is stored on the Web Reports Portal and available for visualization in the form of charts and reports.
Saving Lives Using Artificial Intelligence and Context-based Automotive OTA S...Mahbubul Alam
The Software Defined Car™ offers the automotive industry an opportunity to upgrade a vehicle’s functionality via over-the-air (OTA) software updates. This enables the vehicle to continuously adapt to the needs of the driver and the fleet operator. Now and in the near-term, OTA software updates pertain to the need to update the vehicle to avoid warranty costs, recall avoidance costs and apply security patches. But do these functionalities need to stop there? No! The OTA software update process can also be used much more dynamically by including context-based parameters through an eco-system of cloud platforms that each on their own provides unique data whether relating to natural disasters, pollution levels or local/regional regulations. As an example, the process itself can take place automatically with the changing location of the car in tandem with the respective geographic zone and the parameters relating to it. Unexpected events across the globe such as hurricanes, floods and increased pollution levels cause major problems that to varying degrees can be tackled with rapid OTA software updates and which might ultimately save lives. Other urban problems such as traffic congestion and public parking can also be eased via the same technology.
Key Take-Aways:
How to move beyond traditional software updates and into dynamic updating based on third-party data?
How to deliver context-based software updates using multi-vendor cloud platforms?
How to alleviate human distress with artificial intelligence and context-based OTA updates?
Data is both our most valuable asset and our biggest ongoing challenge. As data grows in volume, variety and complexity, across applications, clouds and siloed systems, traditional ways of working with data no longer work.
Unlike traditional databases, which arrange data in rows, columns and tables, Neo4j has a flexible structure defined by stored relationships between data records.
We'll discuss the primary use cases for graph databases
Explore the properties of Neo4j that make those use cases possible
Look into the visualisation of graphs
Introduce how to write queries.
Webinar, 23 July 2020
Partner Recruitment Webinar: "Join the Most Productive Ecosystem in Big Data ...MongoDB
We are looking for more partners in your region to deal with the increasing demand for MongoDB. This is the slide deck of the webinar, broadcast on 21st May 2014, dedicated to see if a MongoDB partnership could benefit your company as well.
In this presentation you can find out more about:
- Why MongoDB is growing so fast and how you can benefit from this fast changing market
- How existing partners succeed with MongoDB and how they benefit
- Potential business opportunities
To give you some idea of the momentum in EMEA:
- Tens of thousands of active leads visiting our website
- Tens of thousands of registrations for MongoDB Online Education
- 30.000+ members on LinkedIn with MongoDB on their profile
Visit the Partner Program http://www.mongodb.com/partners/partner-program for more general information.
About the speaker: Luca Olivari
Luca Olivari is the Director of Business Development at MongoDB, where he's responsible for building the ecosystem in Europe, The Middle East and Africa.
Prior to MongoDB, Luca worked at Oracle, where he led the MySQL Sales Consulting team in EMEA. Before MySQL, he ran the Database and Business Intelligence practice and then coordinated the Business Development and Strategy team for a Systems Integrator. Luca has a BA in Business and Marketing
Enhance Business Website Visibility Using DNN DevelopmentIDS Logic Pvt. Ltd.
DotNetNuke is an open source framework that combines web CMS with rich enterprise social capabilities. This helps business owners to drive increased revenue and lower the cost for their customers.
1.Cloud Services: Leveraging cloud services can provide advanced functionalities such as data storage, real-time syncing, authentication, push notifications, and serverless computing. Cloud platforms like Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform offer a range of services that can be integrated into your app.
2.Analytics and Crash Reporting: Integrating analytics tools like Google Analytics, Firebase Analytics, or Mixpanel can help you gather valuable insights about user behavior, app usage, and performance. Crash reporting tools like Crashlytics or Bugsnag allow you to track and debug crashes in real-time, enabling faster issue resolution.
3.In-App Purchases and Subscriptions: If your app includes premium features, virtual goods, or subscriptions, you can integrate payment services such as Apple Pay, Google Pay, or Stripe to facilitate in-app purchases securely across different platforms.
4.Social Media Integration: Integrating social media APIs like Facebook, Twitter, or Instagram allows users to log in with their social accounts, share content, invite friends, and interact with your app through social networks.
5.Geolocation and Mapping: Incorporating geolocation services like Google Maps or Mapbox enables your app to access location-based features such as real-time navigation, geofencing, location tracking, and proximity-based notifications.
6.Augmented Reality (AR) and Virtual Reality (VR): If your app requires AR or VR capabilities, frameworks like ARCore (Android) and ARKit (iOS) can be integrated into your cross-platform app to create immersive experiences.
7.Machine Learning and AI: Implementing machine learning and AI capabilities can enhance your app's functionality and user experience. Services like TensorFlow, Firebase ML Kit, or Azure Cognitive Services provide pre-built models and APIs for tasks such as image recognition, natural language processing, sentiment analysis, and more.
Content Management System is a software application used for creating and managing digital content.
It allows multiple users in a synergetic environment with multiple features.
It is used for enterprise or web content management, including formatting, version control, indexing, searching etc.
There are different types of CMS such as SharePoint, Umbraco, Sitefinity, Sitecore etc.
Google & Leonardo Provide Smart SEO Strategies to Drive Direct BookingsLeonardo
In our recent webinar, Industry Director, Travel for Google, Jennifer Wesley joined us to discuss Google’s latest research into the modern traveler’s path to purchase, and share strategies for how to get in front of the right consumers at the right time, to drive qualified traffic that converts.
We also covered 5 essential elements of a high-converting hotel website, to ensure you can capitalize on all the new traffic heading your way.
Webinar - Drive Direct Bookings with a Killer Mobile WebsiteLeonardo
Darlene Rondeau, VP, Best Practices, at Leonardo is joined by Catlyn Origitano, Senior Content Marketing Manager, at Sojern to discuss the importance of a mobile website for hotels. They highlight the key features of a mobile hotel website that help usher travel shoppers down the booking path to book directly with you.
myAudience-Count – software solution for bidirectional people counting. System is designed to work on PC, connected with overhead USB or IP camera. Product provides high accuracy results in counting number of entered and exited people, provides the time stamps for each crossing event and delivers the number of people staying within the specified room, if all its entrances are equipped with counting systems. All data is stored on the Web Reports Portal and available for visualization in the form of charts and reports.
Saving Lives Using Artificial Intelligence and Context-based Automotive OTA S...Mahbubul Alam
The Software Defined Car™ offers the automotive industry an opportunity to upgrade a vehicle’s functionality via over-the-air (OTA) software updates. This enables the vehicle to continuously adapt to the needs of the driver and the fleet operator. Now and in the near-term, OTA software updates pertain to the need to update the vehicle to avoid warranty costs, recall avoidance costs and apply security patches. But do these functionalities need to stop there? No! The OTA software update process can also be used much more dynamically by including context-based parameters through an eco-system of cloud platforms that each on their own provides unique data whether relating to natural disasters, pollution levels or local/regional regulations. As an example, the process itself can take place automatically with the changing location of the car in tandem with the respective geographic zone and the parameters relating to it. Unexpected events across the globe such as hurricanes, floods and increased pollution levels cause major problems that to varying degrees can be tackled with rapid OTA software updates and which might ultimately save lives. Other urban problems such as traffic congestion and public parking can also be eased via the same technology.
Key Take-Aways:
How to move beyond traditional software updates and into dynamic updating based on third-party data?
How to deliver context-based software updates using multi-vendor cloud platforms?
How to alleviate human distress with artificial intelligence and context-based OTA updates?
Data is both our most valuable asset and our biggest ongoing challenge. As data grows in volume, variety and complexity, across applications, clouds and siloed systems, traditional ways of working with data no longer work.
Unlike traditional databases, which arrange data in rows, columns and tables, Neo4j has a flexible structure defined by stored relationships between data records.
We'll discuss the primary use cases for graph databases
Explore the properties of Neo4j that make those use cases possible
Look into the visualisation of graphs
Introduce how to write queries.
Webinar, 23 July 2020
Partner Recruitment Webinar: "Join the Most Productive Ecosystem in Big Data ...MongoDB
We are looking for more partners in your region to deal with the increasing demand for MongoDB. This is the slide deck of the webinar, broadcast on 21st May 2014, dedicated to see if a MongoDB partnership could benefit your company as well.
In this presentation you can find out more about:
- Why MongoDB is growing so fast and how you can benefit from this fast changing market
- How existing partners succeed with MongoDB and how they benefit
- Potential business opportunities
To give you some idea of the momentum in EMEA:
- Tens of thousands of active leads visiting our website
- Tens of thousands of registrations for MongoDB Online Education
- 30.000+ members on LinkedIn with MongoDB on their profile
Visit the Partner Program http://www.mongodb.com/partners/partner-program for more general information.
About the speaker: Luca Olivari
Luca Olivari is the Director of Business Development at MongoDB, where he's responsible for building the ecosystem in Europe, The Middle East and Africa.
Prior to MongoDB, Luca worked at Oracle, where he led the MySQL Sales Consulting team in EMEA. Before MySQL, he ran the Database and Business Intelligence practice and then coordinated the Business Development and Strategy team for a Systems Integrator. Luca has a BA in Business and Marketing
Enhance Business Website Visibility Using DNN DevelopmentIDS Logic Pvt. Ltd.
DotNetNuke is an open source framework that combines web CMS with rich enterprise social capabilities. This helps business owners to drive increased revenue and lower the cost for their customers.
1.Cloud Services: Leveraging cloud services can provide advanced functionalities such as data storage, real-time syncing, authentication, push notifications, and serverless computing. Cloud platforms like Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform offer a range of services that can be integrated into your app.
2.Analytics and Crash Reporting: Integrating analytics tools like Google Analytics, Firebase Analytics, or Mixpanel can help you gather valuable insights about user behavior, app usage, and performance. Crash reporting tools like Crashlytics or Bugsnag allow you to track and debug crashes in real-time, enabling faster issue resolution.
3.In-App Purchases and Subscriptions: If your app includes premium features, virtual goods, or subscriptions, you can integrate payment services such as Apple Pay, Google Pay, or Stripe to facilitate in-app purchases securely across different platforms.
4.Social Media Integration: Integrating social media APIs like Facebook, Twitter, or Instagram allows users to log in with their social accounts, share content, invite friends, and interact with your app through social networks.
5.Geolocation and Mapping: Incorporating geolocation services like Google Maps or Mapbox enables your app to access location-based features such as real-time navigation, geofencing, location tracking, and proximity-based notifications.
6.Augmented Reality (AR) and Virtual Reality (VR): If your app requires AR or VR capabilities, frameworks like ARCore (Android) and ARKit (iOS) can be integrated into your cross-platform app to create immersive experiences.
7.Machine Learning and AI: Implementing machine learning and AI capabilities can enhance your app's functionality and user experience. Services like TensorFlow, Firebase ML Kit, or Azure Cognitive Services provide pre-built models and APIs for tasks such as image recognition, natural language processing, sentiment analysis, and more.
Content Management System is a software application used for creating and managing digital content.
It allows multiple users in a synergetic environment with multiple features.
It is used for enterprise or web content management, including formatting, version control, indexing, searching etc.
There are different types of CMS such as SharePoint, Umbraco, Sitefinity, Sitecore etc.
Google & Leonardo Provide Smart SEO Strategies to Drive Direct BookingsLeonardo
In our recent webinar, Industry Director, Travel for Google, Jennifer Wesley joined us to discuss Google’s latest research into the modern traveler’s path to purchase, and share strategies for how to get in front of the right consumers at the right time, to drive qualified traffic that converts.
We also covered 5 essential elements of a high-converting hotel website, to ensure you can capitalize on all the new traffic heading your way.
Webinar - Drive Direct Bookings with a Killer Mobile WebsiteLeonardo
Darlene Rondeau, VP, Best Practices, at Leonardo is joined by Catlyn Origitano, Senior Content Marketing Manager, at Sojern to discuss the importance of a mobile website for hotels. They highlight the key features of a mobile hotel website that help usher travel shoppers down the booking path to book directly with you.
How To Build A Winning Social Media Strategy For Your HotelLeonardo
Social media has become a standard part of hoteliers marketing mix. However many hoteliers don't focus on social media ROI. Darlene Rondeau, VP, Best Practices for Leonardo is joined by Greg Bodenair, Area Marketing Manager at Kimpton Hotels of Boston & Cambridge to discuss how to build an effective social media strategy and track its ROI.
As 2016 comes to an end, it's time to start planning how to best spend your marketing budget in 2017. Darlene Rondeau (Leonardo) and Tim Peter (Tim Peter & Associates) discuss the 4 biggest hotel marketing trends for 2017.
The Evolving Travel Shopping Journey: Traveling & Sharing The ExperienceLeonardo
In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.
The Evolving Travel Shopping Journey: Winning the Hotel BookingLeonardo
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
The Evolving Travel Shopping Journey: Travel Research, Planning & ValidationLeonardo
In part 2 of our Digital Marketing Summit for Hoteliers, Charlie Osmond, Chief Tease of Triptease, and Ellis Connolly, Chief Revenue Officer of TrustYou discuss the travel research, planning & validation phase of the travel shopping journey and its impact on direct bookings.
The Evolving Travel Shopping Journey: Searching for Travel InspirationLeonardo
In part 1 of our Digital Marketing Summit for hoteliers, Chris Blaine, VP, Sales & Account at Sojern and Ed St. Onge, President of Flip.to disscuss how the inspiration phase of the travel shopping journey impacts direct bookings.
Embracing Mobility: How to Build A Mobile Website that ConvertsLeonardo
Discover what makes mobile hotel shoppers make their purchase with the insights and strategies in our August webinar on building a mobile website that converts.
Get Smart about Visual Storytelling: Drive Bookings with Intelligent Content Leonardo
Joined by special guests Felix Laboy, CEO of WayBlazer, and Christopher Regalado, CEO & Founder of RevMar Digital, we take the content marketing conversation to the next level and explore how you can use more personalized, intelligent visual content to improve your marketing performance.
Clear-Cut Digital Marketing Strategies to Capture More Direct BookingsLeonardo
Tried and true digital marketing strategies you can implement right now to deliver an impactful shopping experience that will drive direct bookings on your property’s website.
Hotel digital marketers want their hotels’ websites to be found on the first page of Google but getting there can be a challenge because Google is constantly changing its algorithm (meaning the criteria it uses to determine rankings) and hotel shoppers are getting smarter in the ways that they search.
There isn’t a silver bullet to skyrocket your hotel website to the top over night, but there are a number of proven Search Engine Optimization (SEO) strategies you can start doing today that will affect your rankings tomorrow.
In this webinar you'll learn:
-Recent search engine and consumer search behavior changes that are impacting your rankings
-New rules of SEO and how to put them into action right now
-Important metrics that will help you measure your success
-Why indexing in search for more than your hotel name yields results
Does your property have an effective story to tell? Learn why it's important for you to create visual content and how you can use it to build a successful story that engages with travel shoppers from VP of Marketing & Customer Experience at Leonardo, Joey Egan.
This presentation was delivered at CLIA, the California Lodging Expo and Conference, in December 2015.
Why Your Social Media Marketing Isn't Working (And How To Fix It) Leonardo
Learn how to fix your B&B's social media marketing and make it work for you with industry experts Darlene Rondeau and Yvonne Halling, founder of BedandBreakfastCoach.com and B&B owner.
Social Media Tips for the Advanced Hotel MarketerLeonardo
Learn advanced social media tips for hotel marketers from industry experts, Founder of Reknown, Daniel Edward Craig and Social Media and Marketing Community Manager of Joie de Vivre Hotels, Morgan Kunse.
How to Create a Top Performing B&B WebsiteLeonardo
Learn how to create a top performing B&B website with industry experts, Bob Tubbs, Owner of Cedars of Williamsburg Bed & Breakfast and Mark Hayward, Former Innkeeper and Digital Marketing Expert.
2016 Hospitality Digital Marketing PredictionsLeonardo
Learn which digital marketing trends will impact the Hospitality industry in 2016, and how they will shape your marketing initiatives - with Tim Peter, Digital Marketing & eCommerce expert, Charlie Osmond, Founder & Ceo of Triptease, and Kinnari Desai, Area General Manager of Desai Hospitality Group.
Learn how to improve your property's website presence and increase conversions with the President of Scott Yankton Consulting, Scott Yankton, and E-Commerce Executive at the Doha Marriott Hotel, Cristobal Galit.
Improving your B&B Website to Increase BookingsLeonardo
Our webinar explained how to improve your B&B website and drive more bookings, featuring Mark Hayward, Digital Marketing Consultant and Former Innkeeper, and Cecilia Williams, Owner of the Hillard House Inn.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
3. 3
What do we do?
Leonardo helps make travel suppliers
more successful with technology based
solutions that reach, engage, convert and
satisfy online travel shoppers.
6. 66
► The Most Hotels, The Most Content
• 100,000 hotels worth of visual content
• 1.5 million media items - including images, videos, virtual tours and other forms of moving media
► Trusted by the Industry’s Largest:
• GDS (Sabre, Travelport, and Amadeus)
• OTAs – Expedia, Priceline, Orbitz, Fareportal, Ctrip
• Meta-Searches – Trivago, Kayak, HotelsCombined, SkyScanner, Qunar
• Travel Research – TripAdvisor, Google, DMO’s and CVB’s
• Booking Technology Providers
• Powering various Airlines (AA, Lufthansa, TAM), Financial (AMEX, MC, Visa) and other travel sites
• Corporate Solutions and TMCs – Concur, GetThere, Carlson Wagonlit, nuTravel
Single Largest Source of Hotel Visual Content
8. 88
► All Leonardo’s Media comes directly from the Hotel Chains and Hotel Properties
ensuring you receive the most accurate up to date content that best represents the
specific hotel
Direct from the Brands and Hotels
9. 99
► Images provided in up to 13 different
sizes including 2048 pixels
● 2 thumbnail and 11 full sizes
► ~60% of the Leonardo database
contains images larger than 1024
pixels
● Of these images, 70% are 2048 pixels
► Contracts with chains contain financial
incentives for high resolution images.
► Normalized content allows the set-up
of automated scripts to consume
content, without the need to process
the content after receiving it.
Quality Normalized Content
10. 1010
► Improved Efficiency
● By only indicating hotels where image sets have changed, Leonardo enables you to only
process the hotels you need to
► Fresh Content
● Images are updated daily to reflect the changes hotels have made
● You have the choice to retrieve these updates daily, weekly, or monthly
● The result; it ensures your image content is fresh
► Remove Stale, Out of Date Content
● We don’t just add new content, but assist in helping you remove out of date, inaccurate,
or possibly incorrect content
Up To Date Content
Eliminate the Headache from Managing Image Updates
11. 1111
► Image Specific Meta-Data
● “Category”, “Caption”, and sequence provided for each image
● OTA Standard image categories provided for each image
● Free text caption that provides greater detail of what the image shows
● Primary images, and image sequence provide the image order to be displayed
● Data is provided directly by the hotel or hotel chain
● Helps you efficiently process the content for display.
► Display Options
● We offer an out of the box solution that provides a simple implementation, significantly reduced work to
maintain images, and large visual display.
● Leonardo Multi-media Display Galleries which offers display technology, and automatic, near real-time updates
● Alternate solution for accessing the images directly
● Linking to our images from our CDN – eliminating the lengthy download process but still offers you the flexibility in their
image display
Display & Organization
Meta-Data and Display Options that reduce time and resource requirements
12. 1212
► Upon working with us, an Account Manager and Implementation
Specialist from Leonardo is assigned and will actively work with
your Technical and Business teams
► Two tiered technical support team with 10+ Technical Support
Agents
► Ensures every integration and ongoing operations runs
smoothly
Support
Implementation & Ongoing Operational Support
13. 1313
► Leonardo provides Copyright Management
Information for images if provided by hotel
► This CMI and compliance with the Digital
Millennium Copyright Act provides the necessary
tools to deal with any potential Copyright
Infringement quickly and efficiently.
► Leonardo fully indemnifies you for the use of
content provided through the feed
Legal Protection
14. 1414
Normalized content with initiatives to
improve the quality of the content
Up to Date Content with a process in place
to process all content
Image Meta-Data for all images, with a
standard format
Various Display Options
Support for all properties
Legal Protection for all images, from all
hotels in the Leonardo system
Different levels of quality all needing to be
processed/sized before using
Ad-hoc updates, most frequently a “dump”
of content with no deletes
Meta-data, if present, differs from
chain/hotel to chain/hotel
Only option is to download the content
Many potential support points
Many potential legal contacts, with lots of
finger pointing
Hotel Direct IssueLeonardo Value
Leonardo Vs. Taking Content Direct from Hotels
15. 1515
Improved content with high quality visuals
as large as 2048 pixels
Up to Date Content with Daily Updates
and tools to identify updated content
Image Meta-Data for all images
Various Display Options
Support
Legal Protection with CMI and tools to
deal with copyright infringement
Many 3rd party providers limit the content to
800-1000 pixels
A bucket of content with the onus on the
channel to determine when/what to update
Meta-data from 3rd parties is often limited
Typical option is limited to one way
Support is often an FAQ
Potential limitation on legal protection and
tracking of copyright information
3rd Party IssueLeonardo Value
Leonardo Vs. Other 3rd Party Providers
17. 1717
► Standard Codesets
● We include already matched industry standard codes in all
our solutions
● GDS, major OTA, NTM, plus many more
► Property File Matching (optional)
● Leonardo can match your proprietary codes supplied in a
Property File
● Automated matching performed using Leonardo’s M2
algorithm
● Manual matching done to ensure the best possible match
● Matched property file contains proprietary codes and all
Leonardo properties.
Hotel Matching
Matching of Common Hotels Between Channels and Leonardo
18. 1818
► The Property XML lists all Leonardo hotels and contains information
about each property including the name, address, lat/long, property
codes for matching, viewer details, and media location (if required).
Property XML Summary
<property id_type="DUMMYtestDIV" modification_timestamp="2013-12-18T13:37:06.0Z" property_id="1050291"
media_listing_url="/xmls/1050291.xml" property_name="HYATT house Scottsdale / Old Town" address_line1="4245 North
Drinkwater Boulevard" address_line2="" city="Scottsdale" state_province="Arizona" zip_postcode="85251"
country_code_long="USA" phone="480-946-7700" latitude="33.4979950000000" longitude="-111.9223630000000"
richMediaUrl="&lt;script charset=&quot;UTF-8&quot; type=&quot;text/javascript&quot;
src=&quot;http://www.vfmii.com/media/player/loader.min.js&quot; data-
id=&quot;vfmviewer&quot; data-ids=&quot;127874&quot; data-pid=&quot;1050291&quot;
data-app=&quot;vfmGalleryDock&quot; data-theme=&quot;default&quot;
&gt;&lt;/script&gt; &lt;div id=&quot;vfmviewer&quot;&gt;&lt;/div&gt;">
<thumbnail url="http://www.cfmedia.vfmleonardo.com/imageRepo/3/0/50/171/860/HYHY96991_Exterior_1_A.jpg"
height="70" width="70" file_size="2248" />
<alternate_property_id id_type="Sabre" property_id="044581" />
<alternate_property_id id_type="VFML" property_id="1050291" />
</property>
20. 2020
► One Media Gallery for each hotel which displays hotel images and multimedia
● Automatically updated in near real-time
● Choice of layout from 4 different templates
● Custom branding of the gallery – color palette and sizing
► One ”Signature Shot” per hotel
● A main image of the hotel at the highest resolution available
► Three Thumbnail Images per hotel
● 100x100 images that can easily be used in a search results page
► SEO Snippets Available for Viewer
● Provide additional information to make the content of the viewer visible to the search bots, thus
enhancing SEO presence
MediaConnect Complete
What You Receive
21. 2121
Example of Viewer and Implementation
Great visual presentation with the simple addition of HTML script in page.
► Example of Viewer Script
<script
data-pid="123456"
data-ids="TBD"
data-lang="en"
data-app="TBD"
data-theme="TBD"
data-id=" viewer“
type="text/javascript"
src="TBD/player/app/loader.min.js"
</script>
<div
id=" viewer"
style="width: 800px; height: 415px;
background-color: #000000">
INJECT SEO SNIPPET HERE
</div>
24. 2424
► MediaConnect Hosted
● Links to the images hosted on Leonardo cloudfront – fast and reliable without the need to download and store the images
► MediaConnect DL
● Allows channels to download the images to their own CDN.
► Feed of all available images
● Delivered in up to 13 different sizes
● Accompanied by corresponding image meta-data
► One Media Gallery for each hotel which displays the hotel digital brochure
● Automatically updated in near real-time
● Choice of layout from 4 different templates
● Custom branding of the gallery – color palette and sizing
► Delivered in one XML feed –
● a Property XML for all properties and a Media XML for each individual property
● XMLs are regenerated daily with updates and timestamps – meaning you only need to process the files that need to be
MediaConnect Hosted and DL
What You Receive
25. 2525
► The Media XML is provided for each property, and contains all of the information about the
media items for the property, including OTA Standard Category, Caption, Sequence, Image
Size and Image URLs for all format.
Media XML Summary
<property xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation=
"http://vfmii.com/xsd/vfml/VFM_MediaListing.xsd" property_id="1050291" id_type="VfmlPidOmsRepo"
modification_timestamp="2011-03-02T17:01:06.0Z"> -
<mediaItem category="Exterior" unique_id="28675149"
url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_P.jpg" height="533"
width="800" file_size="0" modification_timestamp="2010-05-10T16:12:21.0Z" category_sequence="1"
sequence="1" file_type="JPEG">
<thumbnail url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_A.jpg"
height="70" width="70" file_size="0" />
<caption language="en">Exterior</caption>
<encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_A.jpg" size="A"
width="70" height="70" />
<encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_B.jpg" size="B"
width="100" height="66" />
<encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_C.jpg" size="C"
width="150" height="100" />
<encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_P.jpg" size="P"
width="800" height="533" />
<encoding url="http://www.cfmedia.vfmleonardo.com/imageRepo/1/0/28/675/149/Exterior_R.jpg" size="R"
width="900" height="600" />
</mediaItem>
27. 2727
► The ability to deliver visual content for all of our hotel chain clients
► An easily repeatable process, preferably automated, with which to add,
modify and delete visual content from our chain clients to a channel
► A set of rules defining the process through which we deliver our chain
clients content
► An explainable set of guidelines/rules for content being accepted by a
channel that we can articulate to our chain clients
► Simplified implementation and ongoing support
● Knowledge of exactly what content is being displayed and where it is displayed
► The ability to deliver digital brochures for those property level clients of
ours who have them
● The preference is to embedding of the viewer instead of a pop-up
What Is Important To Leonardo for Visual Delivery
28. 2828
Pricing Summary and Comparison
MediaConnect Hosted
MediaConnect
Complete
MediaConnect DL
Certification Fee $7,500 $5,000 $10,000
Annual Subscription Price None $10,000 $50,000
Copyright Liability Indemnification $25,000 per year Included Included
Technical Support $5,000 per year Included Included
Automated Property Matching $5,000 per year Included Included
Support for Images in HTTPS $10,000 per year Included N/A
Exclusion of Vizlly Digital Brochure $25,000 per year N/A $50,000 per year
Before we get into more about Leonardo and the product suite, can I ask you a few questions:
Where do you get you rates and availability from?
Where/How do you currently source images?
How do you manage the content from your source(s)
How do you display those images?
What chains, regions, types of hotels are key for you?
How did you hear about us, and what made you reach out to Leonardo to discuss images?
The Most Hotels, The Most Content
100,000 hotels worth of visual content
1.5 million media items - including images, videos, virtual tours and other forms of moving media
Trusted by the Industry’s Largest
GDS (Sabre, Travelport, and Amadeus)
OTAs – Expedia, Priceline, Orbitz, Lastminute, Fareportal, Ctrip,
Meta-Searches – Trivago, Kayak, Google Hotel Finder, SkyScanner, Qunar
Travel Research – TripAdvisor, Yahoo! Travel, Frommers
Booking Technology Providers
Powering various Airline, Financial, DMO/CVB and other travel sites
Corporate TMCs – Concur, GetThere, Carlson Wagonlit, nuTravel