This document discusses lessons learned from marketing campaigns. It recommends making experiences personal by leveraging media and technology, lowering barriers to creating digital content, and truly understanding the target audience to develop imaginative materials that are critical for any marketing campaign.
Informe de los programas que usamos durante el año
Hotel 626 Case Study
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20. Lessons Learned
• Make the experience personal by harnessing the
potential of media and technology.
• Going digital lowers the barriers to entry for
creating compelling, tailored and interactive
content significantly.
• Really understanding your target audience and
creating imaginative content is a critical element
in any marketing campaign.