Create Your Own Success Story
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Does your property have an effective story to tell? Learn why it's important for you to create visual content and how you can use it to build a successful story that engages with travel shoppers from VP of Marketing & Customer Experience at Leonardo, Joey Egan. This presentation was delivered at CLIA, the California Lodging Expo and Conference, in December 2015.
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Create Your Own Success Story
- 1. Copyright © 2015 Leonardo Worldwide Corporation Create Your Own Success Story Tell Your Story, Your Way Joey Egan, VP, Marketing & Customer Experience, Leonardo
- 11. 11
- 16. What Do Travel Shoppers Care About? They want to “see” what is unique about your hotel, they want to “see” your rooms, and they want a deal!
- 17. 1. Guest Rooms 2. Restaurant 3. Recreation 4. Lobby 5. Map 6. Business Center 7. Pool 8. Amenity 9. Exterior 10. Bar/ Lounge Viewed Images on Travel WebsitesTop 10
- 19. 1. What’s your objective? 2. What makes your property unique? 3. What differentiates your property from the competition? 4. Who’s your ideal guest? 5. What are travelers already saying about your property? 5 Questions to Help You Find Your Story
- 25. Bring Your Story to Market
- 30. Be Authentic
- 32. JHouse Clears the Path to Purchase on Mobile
- 35. VP, Marketing & Customer Experience, Leonardo joey.egan@leonardo.com www.leonardo.com Joey Egan
Editor's Notes
- DO WE NEED TO EDIT? INCLUDE THE STATS… We process visuals 60,000 times faster than text 90% of information that gets transmitted to our brains is non-verbal 65% of us are visual learners Source: Hubspot http://blog.hubspot.com/marketing/visual-content-marketing-infographic Source http://www.forbes.com/sites/tjmccue/2013/01/08/what-is-an-infographic-and-ways-to-make-it-go-viral/
- Update based on slide
- Consumers care about 3, wait….no…..4 things What makes your hotel unique/different to make my trip more fun, comfortable or efficient What the rooms looks like (bed, desk, sitting area, bathroom, amenities) What kind of deal can I get Optimized visual experiences across devices
- Use this, but create a unique slide for each
- We probably need a different graphic to be closer in line with the scripot
- Henry Ford democratized the automobile Made available to the many, not the fortunate few That’s now happening in hospitality too. Lower barriers so that more people can participate in world class digital marketing
- Thank you