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Create Your Own Success Story
The document emphasizes the importance of showcasing unique hotel features to attract travel shoppers, who prioritize visuals of guest rooms, amenities, and deals. It suggests five key questions to help hotels identify their unique story and market it effectively. The goal is to deliver an authentic narrative that enhances the guest experience and encourages bookings.
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Create Your Own Success Story
- 1. Copyright © 2015Leonardo Worldwide Corporation Create Your Own Success Story Tell Your Story, Your Way Joey Egan, VP, Marketing & Customer Experience, Leonardo
- 11.
- 16. What Do TravelShoppers Care About? They want to “see” what is unique about your hotel, they want to “see” your rooms, and they want a deal!
- 17. 1. Guest Rooms 2.Restaurant 3. Recreation 4. Lobby 5. Map 6. Business Center 7. Pool 8. Amenity 9. Exterior 10. Bar/ Lounge Viewed Images on Travel WebsitesTop 10
- 19. 1. What’s yourobjective? 2. What makes your property unique? 3. What differentiates your property from the competition? 4. Who’s your ideal guest? 5. What are travelers already saying about your property? 5 Questions to Help You Find Your Story
- 25. Bring Your Storyto Market
- 30.
- 32. JHouse Clears thePath to Purchase on Mobile
- 35. VP, Marketing &Customer Experience, Leonardo joey.egan@leonardo.com www.leonardo.com Joey Egan
Editor's Notes
- #13 DO WE NEED TO EDIT? INCLUDE THE STATS… We process visuals 60,000 times faster than text 90% of information that gets transmitted to our brains is non-verbal 65% of us are visual learners Source: Hubspot http://blog.hubspot.com/marketing/visual-content-marketing-infographic Source http://www.forbes.com/sites/tjmccue/2013/01/08/what-is-an-infographic-and-ways-to-make-it-go-viral/
- #16 Update based on slide
- #17 Consumers care about 3, wait….no…..4 things What makes your hotel unique/different to make my trip more fun, comfortable or efficient What the rooms looks like (bed, desk, sitting area, bathroom, amenities) What kind of deal can I get Optimized visual experiences across devices
- #20 Use this, but create a unique slide for each
- #32 We probably need a different graphic to be closer in line with the scripot
- #35 Henry Ford democratized the automobile Made available to the many, not the fortunate few That’s now happening in hospitality too. Lower barriers so that more people can participate in world class digital marketing
- #36 Thank you