The document outlines strategies for creating viral marketing content, emphasizing the need for a compelling plan and understanding the audience's behavior on social media. It highlights various types of viral content that are effective, such as humorous or informative videos, and offers practical tips for optimizing YouTube videos. Ultimately, it underscores the importance of creativity in achieving virality.

1. 1Make Me A Viral!Viral Video & YouTubeCiarán Norris, Head of Social Media: Mindshare

2. 2Mindshare SocialMedia8: ViralTracker

3. Agenda What is a viral?

4. Why do we care?

5. Planning

6. Viral examples

7. YouTube tips3

8. What is viral marketing?Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.Wikipedia4

9. WTF?!Cool sh*t that people like to share.Ciarán Norris5

10. Why do we care?Why do companies like Toblerone or Pepperidge Farm bother having websites? As if people are going to say to themselves, “Gee, I wish I knew more about Milano cookies. I know! I’ll go to their site!”Just a thought.Ethan Jarlewski: Douglas Coupland, JPod6

11. Why do we care?7

12. First things first…8

13. First things first…YOU CAN’T MAKEA VIRAL9

14. First things first…PeopleObjectivesStrategyTechnologiesForrester Methodology10

15. First things first…Publish Web page

16. Publish or maintain blog

17. Upload video to sites like YouTube

18. Comment on blogs

19. Post ratings and reviewsCreatorsCriticsUse RSS

20. Tag Web pagesCollectors`Use social networking sitesJoinersRead blogs

21. Watch peer-generated video

22. Listen to podcastsSpectatorsNone of these activitiesInactiveSource: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery

23. First things first…12

24. The 2 Greatest Virals Of All Time?10/27/2009Sample Footer Text Here13No. Not the text. This bit.

25. The 2 Greatest Virals Of All Time?14Right here.Jurvetson on flickr

26. Types of viral Ones that are funny

27. Ones that are unbelievable

28. Ones that pose a question

29. Ones that are informative

30. Ones that piggyback15

31. Ones that are funny…16

32. 17Sales uplift: 650% in 18 months

33. Ones that are unbelievable…18

34. Ones that are unbelievable…19

35. Ones that pose a question…20

36. Ones that pose a question…21Re, re, rewind...

37. Ones that are informative…22

38. Ones that are informative…23

39. Ones that piggy-back…24

40. Ones that are piggy-back…25More popular than the original

41. YouTube Tips Headline – Make them exclusive!

42. Thumbnail – put it in the middle

43. Comments – let them roll

44. Referrers – refer them26

45. ConclusionIt’s the creative, stupid!27

46. 28Ciarán NorrisHead of Social Media, Mindshareciaran.norris@mindshareworld.com@ciaranjpsd on flickr