SlideShare a Scribd company logo
SUBMITTED BY:
HEMON DEY
• International marketing campaigning
• Coined By Prime Minister of India, Narendra Modi
• It was formally launched on September 25, 2014
“Come make in India. Sell anywhere, [but] make in India.” –
Prime Minister Narendra Modi said while introducing his vision about make
in India to the public
* source www.makeinindia.com
MAKE IN INDIA
WHY MAKE IN INDIA
• To create growth in manufacturing sectors
• To raise the contribution of industrial sector in nation’s GDP
•To reduce the stress on service sectors
MAKE IN INDIA : LOGO
• The make in India logo is designed by Indian branch of a foreign
company Weiden+Kennedy India Limited, The Times Of India report said:
"No tenders were invited for designing Make In India logo. In 2014-15, tenders were
invited by the ministry for appointing a creative agency. And on its basis,
Weiden+Kennedy India Limited, was chosen. And it's this company which designed
the logo for Make In India“
* Source The Ministry of Commerce
OBJECTIVES
• Ultimate objective is to make India a renowned manufacturing hub for key
sectors.
• Using India’s highly talented and skilled manpower to create world class zero
defect products.
BENEFITS
• This would help in creating job market for over 10 million people in India
• Manufacturing done here would boost India’s GDP, trade and economic growth
•125000 new jobs born in one year
• High tech technology comes in India
• Small industry plays big roll
LETS MOVE ON 25 SECTORS
ONGOING GLOBAL CAMPAIGN
Addressing the nation on India's 68th Independence Day, Hon'ble Prime Minister Shri
Narendra Modi urged the industry, especially the Micro, Small and Medium Enterprises
(MSMEs) of India, to manufacture goods in the country with "zero defects" and to
ensure that the goods have "zero effect" on the environment.
Multi-sectoral industrial event at the MMRDA from 13 February 2016 was attended by
2500+ international and 8000+ domestic, foreign government delegations from 68
countries and business teams from 72 countries and 17 Indian states also held expos
LIVE PROJECTS
EFFECTS OF MAKE IN INDIA
• Employment generation has increased 118% as 2.75 lakh new jobs have been
created between July and December, 2014
• After Samsung, HTC , Xaomi to manufacture mobile handsets in the country
• Honda plans to make India largest two wheeler hub globally
• Invest $2 billion, get residency permits and special rates for utilities
• Acer seeks to reap Make in India perks with switch to retail model and sell
• “MADE IN CHINA” campaign launched with “MAKE IN INDIA”
GOI INITIATIVE
• Digital India: Improving online infrastructure and increase internet
connectivity
• Start-up India: aimed at promoting bank financing
• Skill India: to train people in different skill
• Smart India: to make smart cities as satellite towns
ADVANTAGES OF MAKE IN INDIA
• Develop Job Opportunity
• Ameliorate the Vicinity
• Expand GDP
• Increase in Brand Value
• Up-gradation of Technology
•Availability of Young Minds
• Development of Rural Areas
DISADVANTAGES OF MAKE IN INDIA
• Negligence of Agriculture
• Depletion of Natural Resources
• Loss for Small Entrepreneurs
• Disruption of Land
• Manufacturing based Economy
• Interest in International Brands
• Pollution
• Bad Relations with China
Make in India

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Make in India

  • 2. • International marketing campaigning • Coined By Prime Minister of India, Narendra Modi • It was formally launched on September 25, 2014 “Come make in India. Sell anywhere, [but] make in India.” – Prime Minister Narendra Modi said while introducing his vision about make in India to the public * source www.makeinindia.com MAKE IN INDIA
  • 3. WHY MAKE IN INDIA • To create growth in manufacturing sectors • To raise the contribution of industrial sector in nation’s GDP •To reduce the stress on service sectors
  • 4. MAKE IN INDIA : LOGO • The make in India logo is designed by Indian branch of a foreign company Weiden+Kennedy India Limited, The Times Of India report said: "No tenders were invited for designing Make In India logo. In 2014-15, tenders were invited by the ministry for appointing a creative agency. And on its basis, Weiden+Kennedy India Limited, was chosen. And it's this company which designed the logo for Make In India“ * Source The Ministry of Commerce
  • 5. OBJECTIVES • Ultimate objective is to make India a renowned manufacturing hub for key sectors. • Using India’s highly talented and skilled manpower to create world class zero defect products. BENEFITS • This would help in creating job market for over 10 million people in India • Manufacturing done here would boost India’s GDP, trade and economic growth •125000 new jobs born in one year • High tech technology comes in India • Small industry plays big roll
  • 6. LETS MOVE ON 25 SECTORS
  • 7.
  • 8. ONGOING GLOBAL CAMPAIGN Addressing the nation on India's 68th Independence Day, Hon'ble Prime Minister Shri Narendra Modi urged the industry, especially the Micro, Small and Medium Enterprises (MSMEs) of India, to manufacture goods in the country with "zero defects" and to ensure that the goods have "zero effect" on the environment. Multi-sectoral industrial event at the MMRDA from 13 February 2016 was attended by 2500+ international and 8000+ domestic, foreign government delegations from 68 countries and business teams from 72 countries and 17 Indian states also held expos
  • 10. EFFECTS OF MAKE IN INDIA • Employment generation has increased 118% as 2.75 lakh new jobs have been created between July and December, 2014 • After Samsung, HTC , Xaomi to manufacture mobile handsets in the country • Honda plans to make India largest two wheeler hub globally • Invest $2 billion, get residency permits and special rates for utilities • Acer seeks to reap Make in India perks with switch to retail model and sell • “MADE IN CHINA” campaign launched with “MAKE IN INDIA”
  • 11. GOI INITIATIVE • Digital India: Improving online infrastructure and increase internet connectivity • Start-up India: aimed at promoting bank financing • Skill India: to train people in different skill • Smart India: to make smart cities as satellite towns
  • 12. ADVANTAGES OF MAKE IN INDIA • Develop Job Opportunity • Ameliorate the Vicinity • Expand GDP • Increase in Brand Value • Up-gradation of Technology •Availability of Young Minds • Development of Rural Areas
  • 13. DISADVANTAGES OF MAKE IN INDIA • Negligence of Agriculture • Depletion of Natural Resources • Loss for Small Entrepreneurs • Disruption of Land • Manufacturing based Economy • Interest in International Brands • Pollution • Bad Relations with China