The document discusses conducting an environmental analysis of the American Apparel clothing brand to understand factors that have led to declining revenues and proposes that entering the China international market could help improve sales. It notes that an environmental analysis considers both internal factors like employees, management and supply, as well as external factors like customers and demand, and how these environmental factors directly impact companies. Entering new international markets like China could help American Apparel avoid restrictions from current environmental factors and implement strategies to strengthen its business and financial performance.