The document discusses barriers to innovation at both the personal and organizational level. At the personal level, barriers include a loss of autonomy, mastery, purpose, lack of empathy and energy. Interpersonal barriers include being misaligned on the scale, scope and objectives of problems. Organizational barriers include a lack of understanding how innovations provide ROI, reluctance to change existing capabilities, and prioritizing opinions over assessing ideas on their merits. The document then discusses how adopting a design approach can help address these barriers by giving people control, practicing new skills, defining shared purpose, separating ideas from egos, progressively building confidence in ideas through testing, and integrating customers into the process.

1. Barriers to Innovation
Steve Baty (@docbaty)
Principal,Meld Studios
Enterprise UX,June 8-10,2016
Meld Studios | Steve Baty | @docbaty

2. Meld Studios | Steve Baty | @docbaty

3. Meld Studios | Steve Baty | @docbaty
We want to see problems
from a fresh perspective;
come up with fresh ideas;and
for the best ideas to be tried
and tested...

4. Meld Studios | Steve Baty | @docbaty
Personal barriers

5. Meld Studios | Steve Baty | @docbaty
Loss of autonomy
• innovation (and change) are
forced on the team
• I may no longer be in control

6. Meld Studios | Steve Baty | @docbaty
Loss of mastery
• the things that I’ve worked
to be good at over the years
may no longer be valued
• I may no longer be capable

7. Meld Studios | Steve Baty | @docbaty
Loss of purpose
• we’re not going to be the
same company any more
• we no longer exist to do
something I care about

8. Meld Studios | Steve Baty | @docbaty
Lack of empathy
• I just don’t care about our
customers or co-workers
enough to work through
these barriers
• It just doesn’t feel like a big
problem

9. Meld Studios | Steve Baty | @docbaty
Lack of energy
• This is not the first time
we’ve tried‘The Next Big
Thing’;
• There is more than one
‘transformation’program

10. Meld Studios | Steve Baty | @docbaty
I have a day job
• and that’s the thing that pays
the bills...
• ...and I’m good at it.

11. Meld Studios | Steve Baty | @docbaty
The turkeys don’t vote for
Thanksgiving

12. Meld Studios | Steve Baty | @docbaty
Inter-personal & team
barriers

13. Meld Studios | Steve Baty | @docbaty
Mis-aligned on scale
• The team think they’re
solving problems at different
levels of‘zoom’

14. Meld Studios | Steve Baty | @docbaty
Mis-aligned on scope
• The team think the
boundaries of their problem
are different

15. Meld Studios | Steve Baty | @docbaty
Mis-aligned on objectives
• The team have different
ideas as to what success
looks like

16. Meld Studios | Steve Baty | @docbaty
It’s not that it’s a bad idea...
• ...it’s that I don’t like you

17. Meld Studios | Steve Baty | @docbaty
It’s not that you have a bad
idea...
• ...it’s that mine is better

18. Meld Studios | Steve Baty | @docbaty
It may not be the best idea...
• ...but it’s the only one I’ve
had.

19. Meld Studios | Steve Baty | @docbaty
Organizational barriers

20. Meld Studios | Steve Baty | @docbaty
What’s our ROI?
• Project funding requires a
business case long before
ideas have been explored (or
the problem clearly defined)

21. Meld Studios | Steve Baty | @docbaty
What do you mean...
• ...you don’t know what
problem we’re solving?

22. Meld Studios | Steve Baty | @docbaty
We have invested millions
building our capability...
• ...and you want to throw it all
away.

23. Meld Studios | Steve Baty | @docbaty
That’s an awful lot of
barriers...

24. Meld Studios | Steve Baty | @docbaty
As an approach to innovation,
Design helps to:
• let people be in greater
control of their future
• practice new skills along the
way
• define a new purpose
together

25. Meld Studios | Steve Baty | @docbaty
As an approach to innovation,
Design helps to:
• separates the individual
(and their ego) from the idea,
letting ideas be combined,
refined,discarded more
readily and objectively

26. Meld Studios | Steve Baty | @docbaty
As an approach to innovation,
Design helps to:
• progressively build
confidence in an idea
through testing,and
increase investment to
match

27. Meld Studios | Steve Baty | @docbaty
As an approach to innovation,
Design helps to:
• explore multiple concepts
in parallel so that they can
be assessed on merit,rather
than opinion and politics

28. Meld Studios | Steve Baty | @docbaty
As an approach to innovation,
Design helps to:
• integrates the customer into
the process

29. Meld Studios | Steve Baty | @docbaty
http://216.70.115.200/wp-content/uploads/2013/05/BCK-951-BS_F3.jpg

30. Thank you
Steve Baty
Principal,Meld Studios
Meld Studios | Steve Baty | @docbaty