SXSW 2015 trends
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My trends deck from SXSW Interactive 2015, including robots, flying cars, huge advances in healthcare and much more. Slide 3 taken from TMW Unlimited's Gareth James' trends overview.
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SXSW 2015 trends
- 1. © Hill + Knowlton Strategies 2015 SXSW 2015; WHAT GIVES? © Hill + Knowlton Strategies 2015
- 2. © Hill + Knowlton Strategies 2015 @vikkichowney © Hill + Knowlton Strategies 2015 +
- 3. © Hill + Knowlton Strategies 2015 SXSW = FOMO © Hill + Knowlton Strategies 2015 +
- 4. © Hill + Knowlton Strategies 2015 +
- 5. © Hill + Knowlton Strategies 2015© Hill + Knowlton Strategies 2015 +
- 6. © Hill + Knowlton Strategies 2015 +
- 7. © Hill + Knowlton Strategies 2015© Hill + Knowlton Strategies 2015 +
- 8. © Hill + Knowlton Strategies 2015 "We never set out to make a better taxi service. We want to make car ownership unnecessary, and we're relentlessly innovating to bring price down” © Hill + Knowlton Strategies 2015 +
- 9. © Hill + Knowlton Strategies 2015 +
- 10. © Hill + Knowlton Strategies 2015 500 different sensors between the car and the driver © Hill + Knowlton Strategies 2015 +
- 11. © Hill + Knowlton Strategies 2015 “Much of ISIS’s social media success can be attributed to a relatively small group of hyperactive users, numbering between 500 and 2,000 accounts, which tweet in concentrated bursts of high volume” © Hill + Knowlton Strategies 2015 +
- 12. © Hill + Knowlton Strategies 2015 +
- 13. © Hill + Knowlton Strategies 2015 "By the time today's five-year-olds are 16, they won't need a doctor to diagnose" © Hill + Knowlton Strategies 2015 +
- 14. © Hill + Knowlton Strategies 2015 Those who 'take health into their own hands' cost 31% less to treat +
- 15. © Hill + Knowlton Strategies 2015 900,000 DNA samples recorded so far © Hill + Knowlton Strategies 2015 +
- 16. © Hill + Knowlton Strategies 2015 wearables?
- 17. © Hill + Knowlton Strategies 2015© Hill + Knowlton Strategies 2015 +
- 18. © Hill + Knowlton Strategies 2015© Hill + Knowlton Strategies 2015 +
- 19. © Hill + Knowlton Strategies 2015 +
- 20. © Hill + Knowlton Strategies 2015© Hill + Knowlton Strategies 2015 +
- 21. © Hill + Knowlton Strategies 2015 +
- 22. © Hill + Knowlton Strategies 2015 WHAT WE’RE SAYING, NOT HOW WE’RE SAYING IT © Hill + Knowlton Strategies 2015 +
- 23. © Hill + Knowlton Strategies 2015 Brands must learn to edit. Tyler Brule, Monocle © Hill + Knowlton Strategies 2015 +
- 24. © Hill + Knowlton Strategies 2015 QUALITY > QUANTITY +
- 25. © Hill + Knowlton Strategies 2015 • DIVERSITY • ROBOTS © Hill + Knowlton Strategies 2015 +
- 26. © Hill + Knowlton Strategies 2015 "We need to break this obscene habit of pattern-recognition" +
- 27. © Hill + Knowlton Strategies 2015© Hill + Knowlton Strategies 2015 +
- 28. © Hill + Knowlton Strategies 2015© Hill + Knowlton Strategies 2015 +
- 29. © Hill + Knowlton Strategies 2015 +
- 30. © Hill + Knowlton Strategies 2015 + © Hill + Knowlton Strategies 2015
- 31. © Hill + Knowlton Strategies 2015
- 32. © Hill + Knowlton Strategies 2015 “I’m kind of dealing with a bit of an existential crisis here. Am I alive? Will I die?” © Hill + Knowlton Strategies 2015 +
- 33. © Hill + Knowlton Strategies 2015 +
- 34. © Hill + Knowlton Strategies 2015© Hill + Knowlton Strategies 2015 +
- 35. © Hill + Knowlton Strategies 2015 1. Hire people who know how to wrangle data +
- 36. © Hill + Knowlton Strategies 2015 Data Scientist Familiar with code and uses technology to scour data sets to create actionable intelligence – usually in the form of data vsiualisations Traditional Researcher Doesn’t necessarily use code or technology to manipulate data sets +
- 37. © Hill + Knowlton Strategies 2015 Collection – Utilising browsers, sensors, devices etc to collect information Loading – Taking that data in the form of excel, csv, or sql and loading it to a place where it interacts with a programme (like Wolfram Mathematica) Wrangling – Cleaning the data and resolve, corrupt, missing, and irrelevant data and starting to group related data Visualisation – Interpreting the data and presenting it in an easily digestible format Modelling – formalise understanding of the data and start to make predictions Deploying – extracting value from the data by deploying putting in the public space in some capacity © Hill + Knowlton Strategies 2015 +
- 38. © Hill + Knowlton Strategies 2015 1. Hire people who know how to wrangle data 2. Make mistakes early +
- 39. © Hill + Knowlton Strategies 2015 +
- 40. © Hill + Knowlton Strategies 2015 Talk to actual humans Don’t give up immediately Get out in the field +
- 41. © Hill + Knowlton Strategies 2015 ‘Mistakes aren’t expensive if you make them early’ © Hill + Knowlton Strategies 2015 +
- 42. © Hill + Knowlton Strategies 2015 1. Hire people who know how to wrangle data 2. Make mistakes early 3. Partner up +
- 43. © Hill + Knowlton Strategies 2015 Curiosity is the basis of all creativity Curiosity informs your taste; you have a better chance of doing something original and authentic if you look outside your bubble You never know when the dots are going to be joined, or how and what will inspire your next project © Hill + Knowlton Strategies 2015 +
- 44. © Hill + Knowlton Strategies 2015 “I look for people who can write stories I wouldn’t even be capable of imagining. And that’s because their backgrounds and their visions are so different from mine” © Hill + Knowlton Strategies 2015 +
- 45. © Hill + Knowlton Strategies 2015© Hill + Knowlton Strategies 2015 +
- 46. © Hill + Knowlton Strategies 2015 ‘La Maison’ Content distributed by Conde Nast & Google Vogue’s design director to oversee content creation Google provides trend analysis Publicis provides strategic input from LBI, Razorfish and Rosetta © Hill + Knowlton Strategies 2015 +
- 47. © Hill + Knowlton Strategies 2015 1. Hire people who know how to wrangle data 2. Make mistakes early 3. Partner up 4. Think ‘brand’, not product +
- 48. © Hill + Knowlton Strategies 2015© Hill + Knowlton Strategies 2015 +
- 49. © Hill + Knowlton Strategies 2015 +
- 50. © Hill + Knowlton Strategies 2015 + © Hill + Knowlton Strategies 2015
- 51. © Hill + Knowlton Strategies 2015 ‘AIRBNB is no longer be about where you stay, but what you do and whom you do it with while you are there. We’re reimagining the entire trip. It’s a $6 trillion travel industry.’ Brian Chesky, CEO. © Hill + Knowlton Strategies 2015 +
- 52. © Hill + Knowlton Strategies 2015 Issue One – Winter 2014 London | Seoul | San Francisco + © Hill + Knowlton Strategies 2015
- 53. © Hill + Knowlton Strategies 2015 1. Hire people who know how to wrangle data 2. Make mistakes early 3. Partner up 4. Think ‘brand’, not product 5. Distribute, don’t pull +
- 54. © Hill + Knowlton Strategies 2015 200m visitors a month to its websites 18.5 billion impressions from Facebook, Twitter and Pinterest © Hill + Knowlton Strategies 2015 +
- 55. © Hill + Knowlton Strategies 2015 DE-CENTRALISING OUR ECOSYSTEMCENTRALISED ECOSYSTEM DISTRIBUTED ECOSYSTEM +
- 56. © Hill + Knowlton Strategies 2015
- 57. © Hill + Knowlton Strategies 2015 Why create a company you hate? + © Hill + Knowlton Strategies 2015
Editor's Notes
- 1/3 of all companies
- “How is this going to make our society a little bit better & more inclusive?”
- BioBots provides plug and play desktop 3D bioprinting that allows people to easily make functional three dimensional living tissue from human cells