1) The document provides an overview of the automobile industry in India, outlining its growth and development over time.
2) It discusses the establishment and growth of major automobile companies in India like Mahindra & Mahindra.
3) Key points covered include India becoming a major producer and exporter of automobiles, the introduction of emission standards, and joint ventures between Indian and foreign automakers that have helped develop the industry.
The document provides an overview of the history and development of the Indian automobile industry. It discusses key points:
- India is emerging as a major global hub for production and exports of passenger vehicles, commercial vehicles, and two-wheelers. Major automakers are establishing manufacturing facilities in India.
- The industry has grown significantly since liberalization in the 1990s, allowing greater foreign investment and competition. Production and sales figures have increased across all vehicle categories over the past decade.
- The government has implemented various initiatives to further develop the industry such as relaxing investment rules, improving infrastructure like highways, and adopting higher emission standards in line with international norms.
The document provides an overview of the Indian automobile industry, including its history and major players. It discusses the industry's growth since economic reforms in 1991. It then focuses on Maruti Suzuki, detailing its products, competitors, and marketing strategies. The rest of the document analyzes Maruti Suzuki's Swift model through strengths, weaknesses, opportunities, threats analysis and research methodology.
The document provides an overview of the Indian automobile industry. It discusses the industry's history, current market size and growth, major investments, government initiatives, and future outlook. Some key points:
- The Indian auto industry is one of the largest in the world, with annual production of over 23 million vehicles as of 2014-15. It accounts for 7.1% of India's GDP.
- Two-wheelers dominate the market with an 81% share. Passenger vehicles have a 13% share. Exports have also been growing steadily in recent years.
- Major global automakers like Ford, GM, and Chrysler are investing billions of dollars in India to expand manufacturing capacity and launch new models
The automotive industry in India is one of the largest in the world and fastest growing globally. India is now the 6th largest producer of passenger vehicles globally. The industry manufactures over 11 million vehicles annually and exports about 1.5 million. Two-wheelers have the largest market share of over 75%. Major players include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry provides employment to over 13 million people and has an annual turnover of over $35 billion. Tata Motors leads commercial vehicles while Maruti Suzuki leads passenger vehicles. Mahindra is expanding overseas. Hero MotoCorp leads two-wheelers while Bajaj Auto leads three-
This document provides an overview of the marketing strategies project submitted by Rohith R for their MBA degree. The project focuses on analyzing the marketing strategies of leading Indian automobile companies, with a case study on Mahindra & Mahindra Ltd. The introduction provides background on the growth of the Indian automobile industry. The literature review summarizes previous research on challenges facing the industry and strategies used by major companies like Maruti Suzuki. The research methodology explains the qualitative approach taken, including primary consumer surveys and secondary sources.
The document provides an overview of the Indian automobile industry and electronic industry. It discusses the history and evolution of the automobile industry in India since the late 19th century. It analyzes the key players in the industry such as Maruti Suzuki, Hyundai, and Tata Motors. It also examines the nature of competition in the industry and provides profiles of the top 3 players, Maruti Suzuki, Hyundai, and Tata Motors, discussing their market shares, products, revenues, and histories.
The automobile industry in India in 2017 and 2018
Industry profile
sales and growth of automobiles in India and in world
In detail about the auto industry in India in 2017
the share of different cars and car models in India
different cars and originated countries
domestic automakers in India
Automobile Industry Analysis- Indian marketRiya Aseef
• With sales of around 40,000 luxury cars in 2017, India became the 27th most attractive luxury market in the world.
• The luxury car market in India is expected to grow at 25 per cent CAGR till 2020.
• Audi is launching its luxury electric SUV in India in 2019. The electric SUV will be called e-Tron.
• Premium motorbike sales in India crossed one million units in FY18.
• As of February 2019, Lamborghini sold 45 units in the year 2018 and expects a jump in sales by 60 per cent in the year 2019.
• Volvo plans to assemble hybrid electric cars in India and also scale its market share to 10 per cent by 2020 in Indian luxury car segment.
• As of May 2019, Jaguar Land Rover launched its locally assembled Range Rover Velar making the JLR cars more affordable by quite some margin.
• BMW crosses 10,000 unit mark for the first time in a calendar year 2018. BMW along with Mini grew 13 per cent compared to 2017. Mini sales rose by a staggering 66 per cent in 2018.
The document provides an overview of the history and development of the Indian automobile industry. It discusses key points:
- India is emerging as a major global hub for production and exports of passenger vehicles, commercial vehicles, and two-wheelers. Major automakers are establishing manufacturing facilities in India.
- The industry has grown significantly since liberalization in the 1990s, allowing greater foreign investment and competition. Production and sales figures have increased across all vehicle categories over the past decade.
- The government has implemented various initiatives to further develop the industry such as relaxing investment rules, improving infrastructure like highways, and adopting higher emission standards in line with international norms.
The document provides an overview of the Indian automobile industry, including its history and major players. It discusses the industry's growth since economic reforms in 1991. It then focuses on Maruti Suzuki, detailing its products, competitors, and marketing strategies. The rest of the document analyzes Maruti Suzuki's Swift model through strengths, weaknesses, opportunities, threats analysis and research methodology.
The document provides an overview of the Indian automobile industry. It discusses the industry's history, current market size and growth, major investments, government initiatives, and future outlook. Some key points:
- The Indian auto industry is one of the largest in the world, with annual production of over 23 million vehicles as of 2014-15. It accounts for 7.1% of India's GDP.
- Two-wheelers dominate the market with an 81% share. Passenger vehicles have a 13% share. Exports have also been growing steadily in recent years.
- Major global automakers like Ford, GM, and Chrysler are investing billions of dollars in India to expand manufacturing capacity and launch new models
The automotive industry in India is one of the largest in the world and fastest growing globally. India is now the 6th largest producer of passenger vehicles globally. The industry manufactures over 11 million vehicles annually and exports about 1.5 million. Two-wheelers have the largest market share of over 75%. Major players include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry provides employment to over 13 million people and has an annual turnover of over $35 billion. Tata Motors leads commercial vehicles while Maruti Suzuki leads passenger vehicles. Mahindra is expanding overseas. Hero MotoCorp leads two-wheelers while Bajaj Auto leads three-
This document provides an overview of the marketing strategies project submitted by Rohith R for their MBA degree. The project focuses on analyzing the marketing strategies of leading Indian automobile companies, with a case study on Mahindra & Mahindra Ltd. The introduction provides background on the growth of the Indian automobile industry. The literature review summarizes previous research on challenges facing the industry and strategies used by major companies like Maruti Suzuki. The research methodology explains the qualitative approach taken, including primary consumer surveys and secondary sources.
The document provides an overview of the Indian automobile industry and electronic industry. It discusses the history and evolution of the automobile industry in India since the late 19th century. It analyzes the key players in the industry such as Maruti Suzuki, Hyundai, and Tata Motors. It also examines the nature of competition in the industry and provides profiles of the top 3 players, Maruti Suzuki, Hyundai, and Tata Motors, discussing their market shares, products, revenues, and histories.
The automobile industry in India in 2017 and 2018
Industry profile
sales and growth of automobiles in India and in world
In detail about the auto industry in India in 2017
the share of different cars and car models in India
different cars and originated countries
domestic automakers in India
Automobile Industry Analysis- Indian marketRiya Aseef
• With sales of around 40,000 luxury cars in 2017, India became the 27th most attractive luxury market in the world.
• The luxury car market in India is expected to grow at 25 per cent CAGR till 2020.
• Audi is launching its luxury electric SUV in India in 2019. The electric SUV will be called e-Tron.
• Premium motorbike sales in India crossed one million units in FY18.
• As of February 2019, Lamborghini sold 45 units in the year 2018 and expects a jump in sales by 60 per cent in the year 2019.
• Volvo plans to assemble hybrid electric cars in India and also scale its market share to 10 per cent by 2020 in Indian luxury car segment.
• As of May 2019, Jaguar Land Rover launched its locally assembled Range Rover Velar making the JLR cars more affordable by quite some margin.
• BMW crosses 10,000 unit mark for the first time in a calendar year 2018. BMW along with Mini grew 13 per cent compared to 2017. Mini sales rose by a staggering 66 per cent in 2018.
Tata Motors is an Indian automotive manufacturing company headquartered in Mumbai, India. It was founded in 1945 and is a subsidiary of the Tata Group. Tata Motors manufactures passenger cars, trucks, buses and defense vehicles. It has automotive manufacturing plants in India as well as other countries like the UK. Some of its principal subsidiaries include Jaguar Land Rover, Tata Daewoo, and Tata Hispano. Tata Motors is a publicly traded company listed on the Bombay Stock Exchange and New York Stock Exchange.
“To Examine the Impact of Advertisement Effectiveness on Consumer”Keyur Modi
This Project is Help to the MBA Students.
Advertising is any form of paid non-personal presentation of ideas, good or services for the purpose of inducting people to buy.
Advertising is helpful to Kataria automobile towards increasing the sales of business. Advertisement helps to the automobile industry to awareness about new product to new customer and the brand.
This project focused on “To Examine the Impact of Advertisement Effectiveness on Consumer” at Kataria automobile in Bardoli.
I have used the descriptive research is descriptive research design because my research is descriptive in nature. I have use to primary data collection method through questionnaire for that I collect 200 questionnaires to Kataria automobile Bardoli employees.
I have finding many of customer are seen the advertisement of Maruti Suzuki through the TV and customers will agree with the statements that Maruti Suzuki advertisement is creative.
The document provides an overview of the automobiles sector in India. Some key points:
1) India has a large and growing automobiles market, ranking 7th largest, with established domestic and international manufacturers. Two-wheelers dominate domestic demand but passenger vehicles are growing rapidly.
2) The market is segmented into four-wheelers, three-wheelers, two-wheelers and commercial vehicles, with leaders in each segment. Exports are also increasing with two-wheelers accounting for over 67% of volumes.
3) Factors like rising incomes, a young population, government support and lower costs are driving growth in the sector. Electric vehicles and new financing options are recent trends as the market evolves
Marketing strategies of an automobile assembler company pankajPankaj7398
The document provides information about the automobile industry and major automobile companies in India. It discusses the history and growth of the automobile industry in India. It then profiles the top automobile players in India, including Maruti Suzuki, Hyundai, Tata Motors, Mahindra & Mahindra, Hero Honda Motors, Bajaj Auto, and others. It provides details on the founding, market share and board of directors for some of the major companies.
The document provides an overview of the automobile industry in India and analyzes Mahindra & Mahindra. It discusses that India has emerged as the 6th largest producer of passenger vehicles globally. The key segments in the industry are two-wheelers, passenger vehicles, and commercial vehicles. It then performs a SWOT analysis, PESTEL analysis, Porter's 5 forces analysis, and evaluates Mahindra & Mahindra using these frameworks. Key strengths of M&M highlighted are its strong brand, innovation, and ability to produce sturdy vehicles suited for Indian roads. The analysis identifies opportunities for M&M in developing new vehicle types while also noting threats from competition and rising fuel prices.
A Microeconomics focused presentation of Tata Motors - 2 Wheeler Era. Discussed in detail on how TATA can introduce a new 2 wheeler in an already existing competitive market and try to gain a market share. All strategies including Finance, Marketing and Sales have been briefly discussed with a 5-year growth plan.
The Indian automotive industry has grown at a CAGR of 14% over the last five years, making it the 11th largest in the world. It has large domestic demand and export potential due to its competitive manufacturing costs and quality standards. However, it faces challenges from increasing urbanization and pollution, as well as a lack of infrastructure. Major players like Maruti Suzuki, Hero Honda, and Tata Motors continue investing to capture more of the growing market.
The automotive industry in India is one of the largest in the world and is growing rapidly. India has become one of the top passenger and commercial vehicle producers. Two-wheelers have the largest market share followed by passenger cars. Key players in the industry include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry employs over 13 million people and has an annual turnover of over $35 billion.
Automotive Intelligence for Professionals: The India AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The India AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
The document provides an overview of the automobile industry in India. It discusses that the industry contributes 4% to India's GDP and employs over 10 million people. It summarizes that Maruti, Tata, and Mahindra & Mahindra are major players in the passenger vehicle, commercial vehicle, and tractor segments respectively. The document also outlines various career opportunities and discusses the future prospects of growth for the Indian automobile industry.
The document provides an overview of the Indian automobile industry. It discusses that the industry began in the late 19th century and is now the 9th largest globally. The key segments are two-wheelers, passenger vehicles, and commercial vehicles. Major players include Hero Honda, Bajaj Auto, Tata Motors, and Mahindra & Mahindra. The industry contributes significantly to India's GDP and industrial production. Strict emission standards are helping improve environmental performance. While the industry has grown, it still faces challenges around costs, investment in innovation, and fully achieving quality certifications.
The document summarizes the history and growth of the automobile industry in India. It discusses the key milestones from the first car in 1897 to India emerging as a major exporter of automobiles globally by 2009. It then outlines the major players in the industry, including Maruti Suzuki, Hyundai, Tata Motors, Mahindra & Mahindra, Hero Honda Motors, Bajaj Auto, General Motors India and others. The market shares and board of directors of some of the top companies are also mentioned.
Tata Motors has reached an important milestone with its mini-truck, the Ace, rolling out its 100,000th unit just 20 months after launch. The Ace is powered by a small diesel engine and has a tight turning radius, making it suitable for both urban and rural use. It has been launched in several major Indian states as well as Sri Lanka. Tata Motors is pleased that the Ace has helped generate self-employment and allowed many first-time individuals to enter the transportation industry. To meet growing demand, Tata is setting up a new dedicated plant for the Ace in Uttaranchal with an annual capacity of 250,000 units, which will begin production this year.
The Indian auto industry became the 4th largest in the world in 2017 with sales increasing 9.5% to 4.02 million units. Two-wheelers dominate the market due to India's growing middle class and young population. The government has implemented several initiatives to make India a global leader in the two-wheeler and four-wheeler markets by 2020. Marketing involves creating, communicating, delivering and exchanging offerings of value to customers. Tata Motors is India's largest automobile manufacturer, producing commercial vehicles, trucks, buses and passenger cars. It has established brand recognition and focuses on innovation, quality control, competitive pricing and dealership-based distribution.
The report provides an overview of the Indian automobile industry, including key players. It discusses the industry's structure and market share breakdown. Some of the major challenges facing the industry are meeting social and environmental expectations, managing quality, and maintaining brand value. The future of the industry is expected to involve increased production capacity, more investment from global companies, and India becoming a research and development hub for automotive technology.
Research report on Indian Automobile SectorSourabh Hirau
This document provides an overview of the Indian automobile sector:
- India is one of the largest producers and markets for automobiles in the world, particularly for two-wheelers and tractors. The sector employs millions of people and accounts for 7% of India's GDP.
- Factors driving growth include rising incomes, increased affordability of small cars, availability of skilled labor, and government support to develop India as an auto manufacturing hub.
- The sector is concentrated in four regions with major clusters in Chennai, Mumbai, and New Delhi. Two-wheelers dominate sales while passenger vehicles and commercial vehicles are also growing segments.
- Exports have grown significantly over the past five years, demonstrating the competitiveness
This document provides an overview of the passenger car industry in India. It discusses the history and evolution of the market structure from a duopoly post-independence to an oligopoly today. It analyzes key players like Maruti Suzuki, analyzing their models, pricing strategies, and SWOT. It also discusses entry barriers and competitive threats in the industry.
This document discusses the automobile market in India. It provides background on the history and growth of the automobile industry in India. The two main themes discussed are growth and consolidation in the Indian automobile market. It is predicted that India's automobile market will continue steady growth in the coming years, with two wheelers remaining the most popular vehicle type due to affordability. Some industry consolidation is expected as companies seek access to new technologies and manufacturing capabilities.
The document provides an overview of the automobile industry, including its history and structure. It discusses how the industry evolved from early steam-powered vehicles to modern cars with internal combustion engines and advanced computer-aided design. The automobile industry in India was initially dominated by a few domestic manufacturers but saw increased competition and foreign investment after economic liberalization in the 1990s. The industry is now segmented based on vehicle type (e.g. cars, commercial vehicles) and price (economy to luxury models). The Indian government has also introduced various policies to promote the growth and competitiveness of the domestic automobile sector.
Corals are animals in the phylum Cnidaria that live in colonies. They require warm, tropical waters with sufficient light, salinity, and wave action to build reef structures through calcium carbonate deposition. Reefs support high biodiversity and include zones from the reef crest at the surface down to the drop off. Corals reproduce both sexually through spawning and asexually by budding or fragmentation.
This document provides a timeline of major developments in stem cell research from 1950 to 2013. Some key events include:
- In the 1950s, the first bone marrow transplants were performed in humans and between identical twins, demonstrating that bone marrow could reconstitute the hematopoietic system.
- In the 1960s, scientists showed that stem cells can self-renew and differentiate, and developed assays to study hematopoietic stem cells.
- In the 1970s-1980s, techniques were developed to isolate and culture hematopoietic stem cells from mice and study hematopoiesis in vitro.
- In the 1990s-2000s, embryonic stem cells were derived from non-human
Tata Motors is an Indian automotive manufacturing company headquartered in Mumbai, India. It was founded in 1945 and is a subsidiary of the Tata Group. Tata Motors manufactures passenger cars, trucks, buses and defense vehicles. It has automotive manufacturing plants in India as well as other countries like the UK. Some of its principal subsidiaries include Jaguar Land Rover, Tata Daewoo, and Tata Hispano. Tata Motors is a publicly traded company listed on the Bombay Stock Exchange and New York Stock Exchange.
“To Examine the Impact of Advertisement Effectiveness on Consumer”Keyur Modi
This Project is Help to the MBA Students.
Advertising is any form of paid non-personal presentation of ideas, good or services for the purpose of inducting people to buy.
Advertising is helpful to Kataria automobile towards increasing the sales of business. Advertisement helps to the automobile industry to awareness about new product to new customer and the brand.
This project focused on “To Examine the Impact of Advertisement Effectiveness on Consumer” at Kataria automobile in Bardoli.
I have used the descriptive research is descriptive research design because my research is descriptive in nature. I have use to primary data collection method through questionnaire for that I collect 200 questionnaires to Kataria automobile Bardoli employees.
I have finding many of customer are seen the advertisement of Maruti Suzuki through the TV and customers will agree with the statements that Maruti Suzuki advertisement is creative.
The document provides an overview of the automobiles sector in India. Some key points:
1) India has a large and growing automobiles market, ranking 7th largest, with established domestic and international manufacturers. Two-wheelers dominate domestic demand but passenger vehicles are growing rapidly.
2) The market is segmented into four-wheelers, three-wheelers, two-wheelers and commercial vehicles, with leaders in each segment. Exports are also increasing with two-wheelers accounting for over 67% of volumes.
3) Factors like rising incomes, a young population, government support and lower costs are driving growth in the sector. Electric vehicles and new financing options are recent trends as the market evolves
Marketing strategies of an automobile assembler company pankajPankaj7398
The document provides information about the automobile industry and major automobile companies in India. It discusses the history and growth of the automobile industry in India. It then profiles the top automobile players in India, including Maruti Suzuki, Hyundai, Tata Motors, Mahindra & Mahindra, Hero Honda Motors, Bajaj Auto, and others. It provides details on the founding, market share and board of directors for some of the major companies.
The document provides an overview of the automobile industry in India and analyzes Mahindra & Mahindra. It discusses that India has emerged as the 6th largest producer of passenger vehicles globally. The key segments in the industry are two-wheelers, passenger vehicles, and commercial vehicles. It then performs a SWOT analysis, PESTEL analysis, Porter's 5 forces analysis, and evaluates Mahindra & Mahindra using these frameworks. Key strengths of M&M highlighted are its strong brand, innovation, and ability to produce sturdy vehicles suited for Indian roads. The analysis identifies opportunities for M&M in developing new vehicle types while also noting threats from competition and rising fuel prices.
A Microeconomics focused presentation of Tata Motors - 2 Wheeler Era. Discussed in detail on how TATA can introduce a new 2 wheeler in an already existing competitive market and try to gain a market share. All strategies including Finance, Marketing and Sales have been briefly discussed with a 5-year growth plan.
The Indian automotive industry has grown at a CAGR of 14% over the last five years, making it the 11th largest in the world. It has large domestic demand and export potential due to its competitive manufacturing costs and quality standards. However, it faces challenges from increasing urbanization and pollution, as well as a lack of infrastructure. Major players like Maruti Suzuki, Hero Honda, and Tata Motors continue investing to capture more of the growing market.
The automotive industry in India is one of the largest in the world and is growing rapidly. India has become one of the top passenger and commercial vehicle producers. Two-wheelers have the largest market share followed by passenger cars. Key players in the industry include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry employs over 13 million people and has an annual turnover of over $35 billion.
Automotive Intelligence for Professionals: The India AutoBook includes company profiles of OEM car makers, multinational and local automotive parts suppliers as well as organizations, media and exhibitions.
It also includes detailed statistics about Automotive sales, market share and OEM capacities.
The India AutoBook helps you to identify new customers in the Automotive industry and provides key contact information.
The document provides an overview of the automobile industry in India. It discusses that the industry contributes 4% to India's GDP and employs over 10 million people. It summarizes that Maruti, Tata, and Mahindra & Mahindra are major players in the passenger vehicle, commercial vehicle, and tractor segments respectively. The document also outlines various career opportunities and discusses the future prospects of growth for the Indian automobile industry.
The document provides an overview of the Indian automobile industry. It discusses that the industry began in the late 19th century and is now the 9th largest globally. The key segments are two-wheelers, passenger vehicles, and commercial vehicles. Major players include Hero Honda, Bajaj Auto, Tata Motors, and Mahindra & Mahindra. The industry contributes significantly to India's GDP and industrial production. Strict emission standards are helping improve environmental performance. While the industry has grown, it still faces challenges around costs, investment in innovation, and fully achieving quality certifications.
The document summarizes the history and growth of the automobile industry in India. It discusses the key milestones from the first car in 1897 to India emerging as a major exporter of automobiles globally by 2009. It then outlines the major players in the industry, including Maruti Suzuki, Hyundai, Tata Motors, Mahindra & Mahindra, Hero Honda Motors, Bajaj Auto, General Motors India and others. The market shares and board of directors of some of the top companies are also mentioned.
Tata Motors has reached an important milestone with its mini-truck, the Ace, rolling out its 100,000th unit just 20 months after launch. The Ace is powered by a small diesel engine and has a tight turning radius, making it suitable for both urban and rural use. It has been launched in several major Indian states as well as Sri Lanka. Tata Motors is pleased that the Ace has helped generate self-employment and allowed many first-time individuals to enter the transportation industry. To meet growing demand, Tata is setting up a new dedicated plant for the Ace in Uttaranchal with an annual capacity of 250,000 units, which will begin production this year.
The Indian auto industry became the 4th largest in the world in 2017 with sales increasing 9.5% to 4.02 million units. Two-wheelers dominate the market due to India's growing middle class and young population. The government has implemented several initiatives to make India a global leader in the two-wheeler and four-wheeler markets by 2020. Marketing involves creating, communicating, delivering and exchanging offerings of value to customers. Tata Motors is India's largest automobile manufacturer, producing commercial vehicles, trucks, buses and passenger cars. It has established brand recognition and focuses on innovation, quality control, competitive pricing and dealership-based distribution.
The report provides an overview of the Indian automobile industry, including key players. It discusses the industry's structure and market share breakdown. Some of the major challenges facing the industry are meeting social and environmental expectations, managing quality, and maintaining brand value. The future of the industry is expected to involve increased production capacity, more investment from global companies, and India becoming a research and development hub for automotive technology.
Research report on Indian Automobile SectorSourabh Hirau
This document provides an overview of the Indian automobile sector:
- India is one of the largest producers and markets for automobiles in the world, particularly for two-wheelers and tractors. The sector employs millions of people and accounts for 7% of India's GDP.
- Factors driving growth include rising incomes, increased affordability of small cars, availability of skilled labor, and government support to develop India as an auto manufacturing hub.
- The sector is concentrated in four regions with major clusters in Chennai, Mumbai, and New Delhi. Two-wheelers dominate sales while passenger vehicles and commercial vehicles are also growing segments.
- Exports have grown significantly over the past five years, demonstrating the competitiveness
This document provides an overview of the passenger car industry in India. It discusses the history and evolution of the market structure from a duopoly post-independence to an oligopoly today. It analyzes key players like Maruti Suzuki, analyzing their models, pricing strategies, and SWOT. It also discusses entry barriers and competitive threats in the industry.
This document discusses the automobile market in India. It provides background on the history and growth of the automobile industry in India. The two main themes discussed are growth and consolidation in the Indian automobile market. It is predicted that India's automobile market will continue steady growth in the coming years, with two wheelers remaining the most popular vehicle type due to affordability. Some industry consolidation is expected as companies seek access to new technologies and manufacturing capabilities.
The document provides an overview of the automobile industry, including its history and structure. It discusses how the industry evolved from early steam-powered vehicles to modern cars with internal combustion engines and advanced computer-aided design. The automobile industry in India was initially dominated by a few domestic manufacturers but saw increased competition and foreign investment after economic liberalization in the 1990s. The industry is now segmented based on vehicle type (e.g. cars, commercial vehicles) and price (economy to luxury models). The Indian government has also introduced various policies to promote the growth and competitiveness of the domestic automobile sector.
Corals are animals in the phylum Cnidaria that live in colonies. They require warm, tropical waters with sufficient light, salinity, and wave action to build reef structures through calcium carbonate deposition. Reefs support high biodiversity and include zones from the reef crest at the surface down to the drop off. Corals reproduce both sexually through spawning and asexually by budding or fragmentation.
This document provides a timeline of major developments in stem cell research from 1950 to 2013. Some key events include:
- In the 1950s, the first bone marrow transplants were performed in humans and between identical twins, demonstrating that bone marrow could reconstitute the hematopoietic system.
- In the 1960s, scientists showed that stem cells can self-renew and differentiate, and developed assays to study hematopoietic stem cells.
- In the 1970s-1980s, techniques were developed to isolate and culture hematopoietic stem cells from mice and study hematopoiesis in vitro.
- In the 1990s-2000s, embryonic stem cells were derived from non-human
Coral reefs are living structures created by colonial cnidarians like coral polyps. Coral polyps produce calcium carbonate skeletons that build the reef structure over time. Coral reefs typically form in shallow, tropical waters less than 50 meters deep and within 30 degrees of the equator. Coral reefs support tremendous biodiversity and are home to thousands of marine species, including many colorful reef fish species that have evolved symbiotic relationships or camouflage strategies important for survival on the coral reef. However, coral reefs worldwide are increasingly threatened by human impacts such as pollution, overfishing, bleaching events, and disease.
This document discusses the productivity of coral reef ecosystems. It notes that coral reefs are the most productive marine ecosystem due to the symbiotic relationship between corals and algae called zooxanthellae. The zooxanthellae live in the coral tissues and produce nutrients through photosynthesis, upon which the coral depends. Factors like light, temperature, and nutrient recycling influence the productivity of coral reefs. The high productivity supports a diversity of species and plays an important role in fisheries and coastal protection.
This document provides an overview of coral reefs, coral animals, types of corals, their symbiotic relationship with algae, and coral bleaching. It discusses the ecological, economic, and environmental importance of coral reefs and how protecting corals from threats like bleaching is important. Specific protection methods are outlined, like prohibiting physical contact and destructive fishing. The document also describes Palau's marine protected areas and long-term coral monitoring program that has seen recovery in some coral species since 2001.
Governments are increasingly using digital technologies like websites, apps, social media and chatbots to interact with citizens. However, these interactions often lack transparency, oversight and accountability. For government-citizen interactions to be truly effective, open and trustworthy, governments need to prioritize privacy, security, accessibility and civic participation when designing new digital services.
Project on Marketing Strategy of Maruti Suzuki.Ashish1004
This document provides an overview of the Indian automobile industry and Maruti Suzuki Ltd. In 3 sentences:
The automobile industry in India has grown significantly since the 1940s and liberalization in the 1990s allowed more foreign automakers to enter the market. Maruti Suzuki Ltd was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan, and was very successful with its launch of the Maruti 800. The document discusses the history and development of the automobile industry in India as well as Porter's Five Forces model, and provides details on Maruti Suzuki's history, marketing strategies, and performance.
The Indian automotive industry has experienced significant growth over the past decade. Exports of automobiles from India surged 57% in 2008-2009, led by major exporters Hyundai and Maruti Suzuki shipping more vehicles to Europe. However, domestic sales were impacted by the economic slowdown and high lending rates. Passenger vehicle sales grew only 0.13% while commercial vehicle sales declined sharply. Two-wheeler sales also grew modestly at 2.6% due to financing issues. Going forward, demand from Europe may soften and domestic sales will depend on availability of financing and new model launches.
A project report on factors affecting brand loyalty for cars in Ludhiana.Kajal Ahuja
The automotive industry in India is one of the largest in the world and had previously experienced fast growth but is now facing flat or negative growth. India is now the 6th largest producer of passenger vehicles globally, producing over 4.9 million units annually. Foreign automakers like Suzuki, Toyota, and Hyundai have established manufacturing bases in India, helping develop the domestic automotive industry. The government has implemented several policies and initiatives to promote growth in the automotive sector.
This is a ppt. on Indian Automobile Industry by Nithish Krishnan, who is an Automobile Expert/Advisor in cartoq.com... From this ppt., you will be able to know the history, current situation, entry of foreign brands, informations about the internationally acclaimed FIAT multijet engine which is being called as "The National Engine of India" & about SIAM (Society of Indian Auto Manufacturers). Also, it contains more info about Maruti Suzuki, Hyundai Motors & Tata Motors...
The automobile industry in India is large and growing rapidly. India's car manufacturing industry is the sixth largest in the world. Maruti Suzuki dominates the market with a 45% share but faces competition from Hyundai, Tata Motors, and others. Maruti, Tata, and Hyundai have all announced plans to increase production capacity and market share in response to the growing demand in India. Maruti aims to revive its popular Maruti 800 model and increase manufacturing capabilities while Hyundai targets a market share of over 20%.
The automobile industry in India is the tenth largest in the world, producing around 2 million units annually. It is expected to become one of the major global automotive industries in the coming years. Several domestic and multinational companies produce automobiles in India, leading to increased overall growth following economic reforms in 1991. The industry faces challenges from rising fuel costs and lack of skilled workers that must be addressed for continued growth.
The automobile industry in India contributes 5% to GDP and manufactures over 11 million vehicles annually. It provides direct and indirect employment to over 13.1 million people. Major players include Tata Motors, Maruti Suzuki, and Hyundai Motors. The industry has grown significantly since economic liberalization in 1991 and FDI being allowed in 1996, which led to investments from companies like Hyundai and Honda. Exports have also increased substantially over the past decade across various vehicle categories like passenger vehicles, commercial vehicles, three-wheelers, and two-wheelers. The industry faces challenges in achieving faster development cycles, developing cost-effective solutions, and meeting quality and safety requirements.
Report on summar Trainning,INTERNSHIP at lalz HYUNDAI workshop on the duration of 4 month,
by Anand pratap NSIT(Netaji subhash institute of technology).
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2. 2
INTRODUCTION
AUTOMOBILE INDUSTRY
The automotive industry in India is one of the larger
markets in the world. It had previously been one of the fastest growing
globally, but is currently experiencing flat or negative growth rates. India's
passenger car and commercial vehicle manufacturing industry is the sixth
largest in the world, with an annual production of more than 3.9 million
units in 2011. According to recent reports, India overtook Brazil and
became the sixth largest passenger vehicle producer in the world (beating
such old and new auto makers as Belgium, United Kingdom, Italy, Canada,
Mexico, Russia, Spain, France, Brazil), grew 16 to 18 percent to sell around
three million units in the course of 2011 and 2012. In 2009, India emerged
as Asia's fourth largest exporter of passenger cars, behind Japan, South
Korea, and Thailand. In 2010, India beat Thailand to become Asia's third
largest exporter of passenger cars.
As of 2010, India is home to 40 million passenger vehicles. More than 3.7
million automotive vehicles were produced in India in 2010 (an increase
of 33.9%), making the country the second (after China) fastest growing
automobile market in the world in that year. According to the Society of
Indian Automobile Manufacturers, annual vehicle sales are projected to
increase to 4 million by 2015, no longer 5 million as previously projected.
The majority of India's car manufacturing industry is based around three
clusters in the south, west and north. The southern cluster consisting
of Chennai is the biggest with 35% of the revenue share. The western hub
near Mumbai and Pune contributes to 33% of the market and the northern
cluster around the National Capital Region contributes 32%. Chennai, with
the India operations of Ford, Hyundai, Renault, Mitsubishi, Nissan,
BMW, Hindustan Motors, Daimler, Caparo, and PSA Peugeot Citroën is
about to begin their operations by 2014. Chennai accounts for 60% of the
3. 3
country's automotive exports. Gurgaon and Manesar in Haryana form the
northern cluster where the country's largest car manufacturer, Maruti
Suzuki, is based. The Chakancorridor near Pune, Maharashtra is the
western cluster with companies like General Motors, Volkswagen,
Skoda, Mahindra and Mahindra, Tata Motors, Mercedes Benz, Land
Rover, Jaguar Cars, Fiat and Force Motors having assembly plants in the
area. Nashik has a major base of Mahindra and Mahindra with a SUV
assembly unit and an Engine assembly
unit. Aurangabad with Audi, Skoda and Volkswagen also forms part of the
western cluster. Another emerging cluster is in the state of Gujarat with
manufacturing facility of General Motors in Halol and further planned
for Tata Nano at their plant in Sanand. Ford, Maruti Suzuki and Peugeot-
Citroen plants are also set to come up in Gujarat. Kolkata with Hindustan
Motors, Noida with Honda and Bangalore with Toyota are some of the
other automotive manufacturing regions around the country.
In 2011, there were 3,695 factories producing automotive parts in all of
India. The average firm made US$6 million in annual revenue with profits
close to US$400 thousand.
The first car ran on India's roads in 1897. Until the 1930s, cars were
imported directly, but in very small numbers.
An embryonic automotive industry emerged in India in the
1940s. Hindustan was launched in 1942, long time competitor Premier in
1944. They built GM and Fiat products respectively. Mahindra &
Mahindra was established by two brothers in 1945, and began assembly
of Jeep CJ-3A utility vehicles. Following the independence, in 1947, the
Government of India and the private sector launched efforts to create an
automotive component manufacturing industry to supply to the
4. 4
automobile industry. In 1953 an import substitution programme was
launched, and the import of fully built-up cars began to be impeded.
The Hindustan Ambassador dominated India's automotive market from
the 1960s until the mid-80s,However, the growth was relatively slow in
the 1950s and 1960s due to Nationalization and the license raj which
hampered the Indian private sector. Total restrictions for import of
vehicles was set and after 1970 the automotive industry started to grow,
but the growth was mainly driven by tractors, commercial vehicles and
scooters. Cars were still a major luxury item. In the 1970s price
controls were finally lifted, inserting a competitive element into the
automobile market. By the 1980s, the automobile market was still
dominated by Hindustan and Premier, who sold superannuated products
in fairly limited numbers. During the eighties, a few competitors began to
arrive on the scene.
To promote the auto industry the government started the Delhi Auto
Expo which was had its debut showcasing in 1986. The Auto Expo of 1986
was a window for technology transfers showing how the Indian
Automotive Industry was absorbing new technologies and promoting
indigenous research and development for adapting these technologies for
the rugged Indian conditions. The 9 day show was marked by then Prime
Minister Rajiv Gandhi.
Liberalization
Eventually multinational automakers, such as, though not limited
to, Suzuki and Toyota of Japan and Hyundai of South Korea, were allowed
to invest in the Indian market ultimately leading to the establishment of an
automotive industry in India. Maruti Suzuki was the first, and the most
successful of these new entries, and in part the result of government
policies to promote the automotive industry beginning in the 1980s. As
India began to liberalize their automobile market in 1991, a number of
5. 5
foreign firms also initiated joint ventures with existing Indian companies.
The variety of options available to the consumer began to multiply in the
nineties, whereas before there had usually only been one option in each
price class. By 2000, there were 12 large automotive companies in the
Indian market, most of them offshoots of global companies.
Exports were slow to grow. Sales of small numbers of vehicles to tertiary
markets and neighboring countries began early, and in 1987 Maruti
Suzuki shipped 480 cars to Europe (Hungary). After some growth in the
mid-nineties, exports once again began to drop as the outmoded platforms
handed down to Indian manufacturers by multinationals were not
competitive. This was not to last, and today India manufactures low-priced
cars for markets across the globe. As of 18 March 2013 global brands such
as Proton Holdings, PSA Group, Kia, Mazda, Chrysler, Dodge and Geely
Holding Group are shelving plans for India due to the global economic
crisis.
6. 6
Emission norms
In tune with international standards to reduce vehicular
pollution, the central government unveiled the standards titled 'India
2000' in 2000 with later upgraded guidelines as 'Bharat Stage'. These
standards are quite similar to the more stringent European standards and
have been traditionally implemented in a phased manner, with the latest
upgrade getting implemented in 13 cities and later, in the rest of the
nation. Delhi(NCR), Mumbai, Kolkata, Chennai,Bangalore, Hyderabad, Ahm
edabad, Pune,
Surat, Kanpur, Lucknow, Solapur, and Agra are the 13 cities where Bharat
Stage IV has been imposed while the rest of the nation is still under Bharat
Stage III.
Exports
India's automobile exports have grown consistently and reached $4.5
billion in 2009, with United Kingdom being India's largest export market
followed by Italy, Germany, Netherlands and South Africa. India's
automobile exports are expected to cross $12 billion by 2014.
According to New York Times, India's strong engineering base and
expertise in the manufacturing of low-cost, fuel-efficient cars has resulted
in the expansion of manufacturing facilities of several automobile
companies like Hyundai, Nissan, Toyota, Volkswagen and Maruti Suzuki.
In 2008, South Korean multinational Hyundai Motors alone exported
240,000 cars made in India. Nissan Motors plans to export 250,000
vehicles manufactured in its India plant by 2011. Similarly, US automobile
company, General Motors announced its plans to export about 50,000 cars
manufactured in India by 2011.
7. 7
In September 2009, Ford Motors announced its plans to set up a plant in
India with an annual capacity of 250,000 cars for US$500 million. The cars
will be manufactured both for the Indian market and for export.
The company said that the plant was a part of its plan to make India the
hub for its global production business. Fiat Motors also announced that it
would source more than US$1 billion worth auto components from India.
In July 2010, The Economic Times reported that PSA Peugeot Citroën was
planning to re-enter the Indian market and open a production plant in
Andhra Pradesh with an annual capacity of 100,000 vehicles, investing
EUR 700M in the operation. PSA's intention to utilize this production
facility for export purposes however remains unclear as of December
2010. In 2009 India (0.23m) surpassed China (0.16m) as Asia's fourth
largest exporter of cars after Japan (1.77m), Korea (1.12m) and Thailand
(0.26m) by allowing foreign carmakers 100% ownership of factories in
India, which China does not allow.
In recent years, India has emerged as a leading center for the manufacture
of small cars. Hyundai, the biggest exporter from the country, now ships
more than 250,000 cars annually from India. Apart from Maruti Exports'
shipments to Suzuki's other markets, Maruti Suzuki also manufactures
small cars for Nissan, which sells them in Europe. Nissan will also export
small cars from its new Indian assembly line. Tata Motors exports its
passenger vehicles to Asian and African markets, and is in preparation to
launch electric vehicles in Europe in 2010. The firm is also planning to
launch an electric version of its low-cost car the Tata Nano in Europe and
in the U.S. Mahindra & Mahindra is preparing to introduce its pickup
trucks and small SUV models in the U.S. market. Bajaj Auto is designing a
low-cost car for Renault Nissan Automotive India, which will market the
product worldwide. Renault Nissan may also join domestic commercial
vehicle manufacturer Ashok Leyland in another small car project. While
the possibilities are impressive, there are challenges that could thwart
8. 8
future growth of the Indian automobile industry. Since the demand for
automobiles in recent years is directly linked to overall economic
expansion and rising personal incomes, industry growth will slow if the
economy weakens.
9. 9
COMPANY PROFILE
Mahindra & Mahindra Limited
AN Indian multi national automobile manufacturing corporation
headquartered in Mumbai. It is one of the largest vehicle manufacturers by
production in India and the largest seller of tractors across the world. It is
a part of Mahindra Group, an Indian conglomerate.
It was ranked as the 10th most trusted brand in India, by The Brand Trust
Report, India Study 2014. It was ranked 21st in the list of top companies of
India in Fortune India 500 in 2011.
Its major competitors in the Indian market include Maruti Suzuki, Tata
Motors, Ashok Leyland, Toyota, Hyundai, Mercedes-Benz (Merc) and
others.
History
Mahindra & Mahindra was set up as a steel trading company in 1945
in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C.
Mahindra and Malik Ghulam Mohammed. After India
gained independence and Pakistan was formed, Mohammed emigrated to
Pakistan. The company changed its name to Mahindra & Mahindra in
1948. It eventually saw business opportunity in expanding into
manufacturing and selling larger MUVs, starting with assembly under
licence of the Willys Jeep in India. Soon established as the Jeep
manufacturers of India, the company later commenced
manufacturing light commercial vehicles (LCVs) and agricultural tractors.
Today, Mahindra & Mahindra is a key player in the utility vehicle
manufacturing and branding sectors in the Indian automobile
industry with its flagship UV Scorpio and uses India's growing global
10. 10
market presence in both the automotive and farming industries to push its
products in other countries.
Over the past few years, the company has taken interest in new industries
and in foreign markets. They entered the two-wheeler industry by taking
over Kinetic Motors in India. M&M also has controlling stake in REVA
Electric Car Company and acquired South Korea's SsangYong Motor
Company in 2011. In the 2010-11 M&M entered in micro dripp irrigation
with the takeover of EPC Industry' Ltd, Nashik.
Operations
Automobiles
Mahindra & Mahindra, branded on its products usually as 'Mahindra',
produces SUVs, saloon cars, pickups, commercial vehicles, and two
wheeled motorcycles and tractors. It owns assembly plants
in India, Mainland China (PRC), the United Kingdom, and has three
assembly plants in the United States. Mahindra maintains business
relations with foreign companies like Renault SA, France.
M&M has a global presence and its products are exported to several
countries. Its global subsidiaries include Mahindra Europe S.r.l. based in
Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China)
Tractor Co. Ltd.
Mahindra started making passenger vehicles firstly with the Logan in April
2007 under the Mahindra Renault joint venture. M&M will make its
maiden entry into the heavy trucks segment with Mahindra Navistar, the
joint venture with International Truck, USA.
Mahindra produces a wide range of vehicles including MUVs, LCVs and
three wheelers. It manufactures over 20 models of cars including larger,
multi-utility vehicles like the Scorpio and the Bolero. It formerly had a
11. 11
joint venture with Ford called Ford India Private Limited to build
passenger cars.
At the 2008 Delhi Auto Show, Mahindra executives said the company is
pursuing an aggressive product expansion program that would see the
launch of several new platforms and vehicles over the next three years,
including an entry-level SUV designed to seat five passengers and
powered by a small turbo diesel engine. True to their word, Mahindra &
Mahindra launched the Mahindra Xylo in January 2009, and as of June
2009, the Xylo has sold over 15000 units.
Also in early 2008, Mahindra commenced its first overseas CKD
operations with the launch of the Mahindra Scorpio in Egypt, in
partnership with the Bavarian Auto Group. This was soon followed by
assembly facilities in Brazil. Vehicles assembled at the plant in Bramont,
Manaus, include Scorpio Pik Ups in single and double cab pick-up body
styles as well as SUVs.
Mahindra planned to sell the diesel SUVs and pickup trucks starting in late
2010 in North America through an independent distributor, Global
Vehicles USA, based in Alpharetta, Georgia. Mahindra announced it will
import pickup trucks from India in knockdown kit (CKD) form to
circumvent the Chicken tax. CKDs are complete vehicles that will be
assembled in the U.S. from kits of parts shipped in crates. On 18 October
2010, however, it was reported that Mahindra had indefinitely delayed the
launch of vehicles into the North American market, citing legal issues
between it and Global Vehicles after Mahindra retracted its contract with
Global Vehicles earlier in 2010, due to a decision to sell the vehicles
directly to consumers instead of through Global Vehicles. However, a
November 2010 report quoted John Perez, the CEO of Global Vehicles USA,
as estimating that he expects Mahindra’s small diesel pickups to go on sale
12. 12
in the U.S. by spring 2011, although legal complications remain, and Perez,
while hopeful, admits that arbitration could take more than a year. Later
reports suggest that the delays may be due to an Mahindra scrapping the
original model of the truck and replacing it with an upgraded one before
selling them to Americans. In June 2012, a mass tort lawsuit was filed
against Mahindra by its American dealers, alleging the company of
conspiracy and fraud.
Mahindra & Mahindra has a controlling stake in Mahindra Reva Electric
Vehicles.
In 2011, it also gained a controlling stake in South Korea's SsangYong
Motor Company.
Mahindra has launched its relatively heavily publicised SUV, XUV 500,
code named as W201 in September 2011. The new SUV by Mahindra has
been designed in-house and it is developed on the first global SUV
platform that could be used for developing more SUVs. In India, the new
Mahindra XUV 500 comes in a price range between Rs 11.40 lakh to Rs 15
lakh. Besides India, the company also targets Europe, Africa, Australia and
Latin America for this model. Mahindra President Mr Pawan Goenka
stated that the company plans to launch six new models this fiscal. The
company launched CNG version of its mini truck Maxximo on 29 June
2012.
A new version of Verito in diesel and petrol options was launched by the
company on 26 July 2012 to compete with Maruti's Dzire and Toyota
Kirloskar Motor's Etios.
Military Defence
The company has built and assembled military vehicles, commencing in
1947 with the importation of the Willys Jeep for use in World War II. Its
line of military vehicles include the Axe. It also maintains a joint venture
with BAE Systems, Defence Land Systems India.
13. 13
Energy
Mahindra & Mahindra entered the energy sector in 2002, in response to
growing demands for increased electric power in India.
Since then, more than 150,000 Mahindra Powerol engines and diesel
generator sets (gensets) have been installed in India, offering standard
proper quality power, as do most larger companies, in areas with arguably
less reliable grid electricity. The inverters, batteries, and gensets are
manufactured at three facilities in Pune (Maharastra), Chennai (Tamil
Nadu), and Delhi; and 160 service points across India offer 24-7 support to
most key markets. Powerol is present in countries across Latin America,
Africa, the Middle East, and Southeast Asia—and expanding into the
United Arab Emirates, Bangladesh, and Nepal. Mahindra Powerol's energy
services consist mostly of power leasing and telecom infrastructure
management. In 2006, it became a major market leader in the telecom
segment (and in 2011, its market share passed 45 percent). In 2007, it
won the Frost and Sullivan "Voice of the Customer" award for best
practices in telecom.
Mahindra Cleantech Ltd focuses in eco-friendly, or 'green' power. In
response to growing acceptance of Solar Power, it formed a subsidiary,
Mahindra Solar, in 2010 to offer a range of solar solutions, both off grid
and on grid, alongside Engineering, Procurement, and Construction (EPC).
Mahindra EPC is the Engineering Procurement & Construction arm of the
Mahindra group. A portfolio company under the Clean tech arm of
Mahindra Partners, they offer solar solutions spanning On-Grid solutions,
EPC (Engineering, Procurement and Construction) and Off-Grid Product
solutions. The company commenced its operations in the year 2011 and
has successfully commissioned over 60 MW worth of Solar PV projects.
Meanwhile, its off-grid products include power packs and rooftop setups
for business organisations and public institutions alongside rural
14. 14
electrification through lanterns and home and street lighting systems. The
company works closely with Mahindra’s farm equipment division to offer
lighting products to some of the more rural areas in India. It also works
with Mahindra Powerol to offer solar power backup to telecom sites in
India. In 2011, Mahindra Solar received a CRISIL rating of SP1A in 2011,
the highest rating for any solar photovaltaic off-grid company.
Farm equipment
Mahindra began manufacturing tractors for the Indian market during the
early '60s. It is the top tractor company in the world (by volume) with
annual sales total more than 200,000 tractors. Since its inception, the
company has sold over 2.1 million tractors. Mahindra & Mahindra’s farm
equipment division (Mahindra Tractors) has over 1,000 dealers servicing
approx. 1.45 million customers.
Mahindra tractors are available in 40 countries, including India, the United
States, China, Australia, New Zealand, Africa (Nigeria, Mali, Chad, Gambia,
Angola, Sudan, Ghana, and Morocco), Latin America (Chile, Argentina,
Brazil, Venezuela, Central America, and the Caribbean), South Asia (Sri
Lanka, Bangladesh, and Nepal), the Middle East (Iran and Syria) and
Eastern Europe (Serbia, Turkey, and Macedonia. Mahindra Tractors
manufactures its products at four plants in India, two in Mainland China,
three in the United States, and one in Australia. It has three major
subsidiaries: Mahindra USA, Mahindra (China) Tractor Company, and
Mahindra Yueda (Yancheng) Tractor Company (a joint venture with the
Jiangsu Yueda Group).
In 2003, the Farm Equipment Sector of Mahindra & Mahindra won
the Deming Application Prize and in 2007 it received the Japan Quality
Medal for implementing Total Quality Management in its entire business
operations. The company has garnered the highest customer satisfaction
index (CSI) in the industry at 88 percent. It earned a 2008 Golden Peacock
15. 15
Award in the Innovative Product/Services category for its in-house
development of a load car. In its 2009 survey of Asia’s 200 most admired
and innovative companies, the Wall Street Journal named Mahindra &
Mahindra one of the 10 most innovative Indian companies.
In addition to tractors, Mahindra sells other farm equipment. It has
expanded its product-line to include farm-support services via Mahindra
AppliTrac (farm mechanisation products), Mahindra ShubhLabh (seeds,
crop protection, and market linkages and distribution), and the Samriddhi
Initiative (farm counselling and information services).
Automotive models
Mahindra CJ500D
Mahindra MM540DP
Mahindra Armada
Mahindra Commander
Mahindra e2o, electric car
Mahindra Marshal
Mahindra Majar
Mahindra Legend
Mahindra Thar
Mahindra Invader
Mahindra Bolero
Mahindra Xylo
Mahindra Scorpio(Mahindra Goa in Europe)
Mahindra Verito
Mahindra XUV500
Mahindra Rexton
Mahindra Rodeo RZ
16. 16
Mahindra Duro DZ
Mahindra Centuro
Mahindra Pantero
Mahindra Flyte
Mahindra Kine
Mahindra Phanthom
Mahindra Quanto
Mahindra VeritoVibe
Mahindra Maxximo
Employees
As on 31 March 2013, the company had 34,612 employees, out of which
699 were women (2%). It also had around 16,000 temporary employees
on the same date.
Awards and recognitions
Bombay Chamber Good Corporate Citizen Award for 2006-07.
Business world FICCI-SEDF Corporate Social Responsibility Award
2007.
The Brand Trust Report ranked M&M as India's 10th Most Trusted
Brand in its India Study 2014 survey (from 20,000 brands analyzed).
Its Farm Equipment division received the Deming Prize in 2003.
Its Farm Equipment division received the Japan Quality Medal in 2007.
The US based Reputation Institute ranked M&M amongst the top Ten
Indian companies in its 'Global 200: The World's Best Corporate
Reputations' list for 2008.
Blue bytes News rated M&M as India's second Most Reputed Car
Company (reported in their study titled Reputation Benchmark Study)
conducted for the Auto (Cars) Sector in 2012
18. 18
REVIEW OF LITERATURE
DR.N.NAGARAJA
The state of satisfaction depends on a number of both psychological
and physical variables which correlate with satisfaction behaviour such as
return and recommend rate. The level of satisfaction can also vary
depending on other options the customer may have and other products
against which the customer can compare the organization's products. A
business ideally is continually seeking feedback to improve customer
satisfaction. "Customer satisfaction provides a leading indicator of
consumer purchase intentions and loyalty. "Customer satisfaction data are
among the most frequently collected indicators of market perceptions.
Their principal use is twofold:" "Within organizations, the collection,
analysis and dissemination of these data send a message about the
importance of tending to customers and ensuring that they have a positive
experience with the company’s goods and services." Secondly, "Although
sales or market share can indicate how well a firm is performing currently,
satisfaction is perhaps the best indicator of how likely it is that the firm’s
customers will make further purchases in the future.
19. 19
A Work done by Parasuraman between 1985 and 1988 provides the basis
for the measurement of customer satisfaction with a service by using the
gap between the customer's expectation of performance and their
perceived experience of performance. This provides the measurer with a
satisfaction "gap" which is objective and quantitative in nature. Work done
by Cronin and Taylor propose the "confirmation/disconfirmation" theory
of combining the "gap" described by Parasuraman, Zeithaml and Berry as
two different measures (perception and expectation of performance) into
a single measurement of performance according to expectation.
21. 21
TYPE OF RESEARCH
The type of research used in this study is descriptive quantitative research.
Quantitative research generally involves collecting and converting data into
numerical form so that statistical calculations can be made and conclusions
drawn. The type of research used is Quantitative research. This type of
research methods requires quantifiable data involving numerical and statistical
explanations. Quantitative analysis hinges on researchers understanding the
assumptions inherent within different statistical models. Systematic empirical
investigation of quantitative properties and phenomena and their relationships
Asking a narrow question and collecting numerical data to analyze
utilizing statistical methods. The quantitative research designs are
experimental, correlation, and survey (or descriptive). Statistics derived from
quantitative research can be used to establish the existence of associative or
causal relationships between variables. Quantitative research is linked with the
philosophical and theoretical stance of positivism.
The Quantitative data collection methods rely on random sampling and
structured data collection instruments that fit diverse experiences into
predetermined response categories. These methods produce results that are
easy to summarize, compare, and generalize. Quantitative research is
concerned with testing hypotheses derived from theory and/or being able to
estimate the size of a phenomenon of interest. Depending on the research
question, participants may be randomly assigned to different treatments .If this
is not feasible, the researcher may collect data on participant and situational
characteristics in order to statistically control for their influence on the
dependent, or outcome, variable. If the intent is to generalize from the research
participants to a larger population, the researcher will employ probability
sampling to select participants.
22. 22
Quantitative research aim to measure the quantity or amount and compares it
with past records and tries to project for future period. In social sciences,
“quantitative research refers to the systematic empirical investigation of
quantitative properties and phenomena and their relationships”. The objective
of quantitative research is to develop and employ mathematical models,
theories or hypothesis pertaining to phenomena. The process of measurement
is central to quantitative research because it provides fundamental connection
between empirical observation and mathematical expression of quantitative
relationships. Statistics is the most widely used branch of mathematics in
quantitative research. Statistical methods are used extensively with in fields
such as economics and commerce. Quantitative research involving the use of
structured questions, where the response options have been Pre-determined and
large number of respondents is involved.
23. 23
OBJECTIVE OF THE STUDY
The objectives of the study are as follows:
• The main objective is to find out the customer satisfaction level on
post-sales service of TVS-MAHINDRA
• To identify whether services of TVS-MAHINDRA are up to the
customers expectations or not;
• To identify the areas for improvement so that the quality of TVS-
MAHINDRA’S post sales service is enhanced.
TIME PERIOD COVERED:
The duration of the project is 12 weeks. The organization is studied for
a period of 12 weeks and data is collected using a structured questioner. Those
data’s are used for further analyses.
DATA AND SOURCES OF DATA
Primary Data
Primary data was collected through structured questionnaires distributed
among the customers who purchased the four wheelers of Mahindra
automobiles.
The questionnaire was designed to identify the customers satisfaction
level before and after the service is provided. It is a five point scale
questionnaire.
24. 24
Secondary data
Secondary information is collected from the different journals, internet
and periodicals, car manufacturers websites and the employees.
STATISTICAL TOOL
The statistical tools to be used for the study are correlation, one way ANOVA,
regression and descriptive.
Analysis of variance (ANOVA) is a collection of statistical models used to
analyze the differences between group means and their associated procedures
(such as "variation" among and between groups), developed by R.A. Fisher. In
ANOVA setting, the observed variance in a particular variable is partitioned
into components attributable to different sources of variation. In its simplest
form, ANOVA provides a statistical test of whether or not the means of several
groups are equal, and therefore generalizes the t-test to more than two groups.
Doing multiple two-sample t-tests would result in an increased chance of
committing a type I error. For this reason, ANOVAs are useful in comparing
(testing) three or more means (groups or variables) for statistical significance.
Regression : It is used when we want to predict the value of a variable based
on the value of two or more other variables. The variable we want to predict is
called the dependent variable (or sometimes, the outcome, target or criterion
variable). The variables we are using to predict the value of the dependent
variable are called the independent variables (or sometimes, the predictor,
explanatory or regressor variables).
In order to find the interrelation between the service quality variables and
customer satisfaction, correlation is used. One way ANOVA is used to analyse
how customers perceive about service quality based on their area of residence.
Regression analysis helps to find out the level of satisfaction that customers
acquired. Rank correlation was used to identify the most faced problems by the
customers and to suggest measures to the problem.
25. 25
METHODOLOGY
The study is exploratory in nature and based on primary and secondary
information. Secondary information is collected from the different
journals, internet and periodicals, car manufacturers‟ websites. Primary
information is gathered using questionnaires. To elicit the responses, a
detailed questionnaire has been designed. Information is obtained from
the customers visiting the showroom and service centre . A preliminary
questionnaire is developed using 5 point Likert scales. The questionnaire
is pre-tested several times to arrive at appropriate wording, format, length
and sequencing of the questions.
Post-Sales Service: Key to Growth
According to the many business gurus and many more successful
companies, the key to success lies not only in having a good product, but
also in being able to provide the customer with the level of service they
desire. Customer service is defined as “a function of how well an
organization meets the needs of its customers”. Post-sales service is a
concern area for customers as their expectations on the overall quality
continue to go higher. Moreover, the increasingly growing demand for
after sales support and better services has compelled the manufacturers
to focus and invest more on R&D, reaching the customer, and satisfaction.
26. 26
Because of increasing competitiveness in the Indian automotive
industry, almost all the automotive manufacturers have invested valuable
resources on customer satisfaction as a tool to understand the needs and
expectations of their customers. All manufacturers are taking efforts for
highest level of customer satisfaction by taking care of service and
maintenance through a vast network of more dealers and service outlets
spread across the country
28. 28
DEMOGRAPHIC PROFILE
The demographic variables used in this study are gender, age, profession , income,
marital status.
Gender
The following table shows the distribution of customers’ gender:
Statistics
gender
N
Valid 100
Missing 0
gender
Frequency Percent Valid
Percent
Cumulative
Percent
Valid
male 97 97.0 97.0 97.0
female 3 3.0 3.0 100.0
Total 100 100.0 100.0
About 97% of samples comprise of male and 3% are of females. This shows that
maximum customers are male.
29. 29
Marital status
The following table shows the distribution of customers’ Marital Status :
Statistics
Marital status
N
Valid 100
Missing 0
Marital status
Frequency Percent Valid
Percent
Cumulative
Percent
Valid
married 89 89.0 89.0 89.0
single 11 11.0 11.0 100.0
Total 100 100.0 100.0
30. 30
About 89% of customers married and 11% of customers are single. This shows that
maximum customers are Married.
Age
For the study, customers of different age groups where considered. The following table
shows the distribution of customers’ across various age groups:
Statistics
age
N
Valid 100
Missing 0
31. 31
age
Frequency Percent Valid
Percent
Cumulative
Percent
Valid
under 20 10 10.0 10.0 10.0
21-30 51 51.0 51.0 61.0
31-40 35 35.0 35.0 96.0
41-50 4 4.0 4.0 100.0
Total 100 100.0 100.0
51 % of customers belonged to the age group of 21- 30 years, 35% of customers
belonged to the age group of 31 - 40 years, 4% of customers belonged to the age group
of 41 - 50 years and. This shows that most of the customers fall under group of 21-30
years.
32. 32
Income
The following table shows the distribution of customers’ Income :
Statistics
income
N
Valid 100
Missing 0
income
Frequency Percent Valid
Percent
Cumulative
Percent
Valid
20001-
30000
18 18.0 18.0 18.0
30001-
40000
82 82.0 82.0 100.0
Total 100 100.0 100.0
About 82% of customers belong to income group of 30001-40000 and 18% belong to
20001-30000. This shows that maximum customers belong to 30001-40000 Income
group
33. 33
Profession
For the study, customers of different occupation where considered. The following table
shows the distribution of customers’ across various occupation:
Statistics
profession
N
Valid 100
Missing 0
35. 35
Regression
Model Summary
Model R R Square Adjusted R
Square
Std. Error of
the Estimate
1 .340a .116 .088 .47598
a. Predictors: (Constant), examining the vehicle,
reminder from dealer, use of customer waiting area
ANOVAa
Model Sum of
Squares
df Mean Square F Sig.
1
Regression 2.840 3 .947 4.179 .008b
Residual 21.750 96 .227
Total 24.590 99
a. Dependent Variable: satisfied with service
b. Predictors: (Constant), the vehicle, reminder from dealer, use of customer
waiting area.
36. 36
Coefficientsa
Model Unstandardized
Coefficients
Standardized
Coefficients
t Sig.
B Std. Error Beta
1
(Constant) 4.106 2.008 2.045 .044
Reminder from dealer .194 .079 .241 2.471 .015
Use of customer
waiting area
.342 .162 .216 2.106 .038
Examining the vehicle -.519 .513 -.104 -1.011 .0315
a. Dependent Variable: satisfied with service
There is association between two variables as the significance is < 0.05
Oneway
ANOVA
Sum of
Squares
df Mean Square F Sig.
Satisfied with
ambience
Between
Groups
.074 3 .025 .410 .746
Within Groups 5.766 96 .060
Total 5.840 99
Satisfied with
service
Between
Groups
10.697 3 3.566 24.639 .000
Within Groups 13.893 96 .145
Total 24.590 99
37. 37
Price of service
Between
Groups
.076 3 .025 .435 .729
Within Groups 5.564 96 .058
Total 5.640 99
Test ride after
service
Between
Groups
.000 3 .000 . .
Within Groups .000 96 .000
Total .000 99
Satisfied with space
Between
Groups
.124 3 .041 .815 .489
Within Groups 4.866 96 .051
Total 4.990 99
Location of outlet
Between
Groups
.464 3 .155 3.467 .019
Within Groups 4.286 96 .045
Total 4.750 99
There is homogeneity between the variables as the significance is > 0.05
39. 39
FINDINGS
The main aim of the study is to analyse customer satisfaction on post sales service . The
findings of the study are as follows:
The output or results are given below:
Level of satisfaction
Strongly agree
Agree
NA OR ND 1% customers require better service
Disagree
Strongly disagree
Percentage of satisfaction
97% customers are satisfied with the service provided
2% customers are happy
wittheserviceserservice
40. 40
Suggestions:
Customers require reminders about service intervals
Customers require information on cost of service via e-mails
Customers require a much bigger waiting area
Customers wants to be asked for test drive vehicle after service
As the outcome of the survey conducted the customers are satisfied with the service
provided and they require their suggestions to be looked into and proper changes to be
made.
CONCLUSION
The customer satisfaction is an important aspect of marketing. The organisations or
firms my always try their level best to satisfy the customers. The post sales service
should be done properly in order to maintain good customer relation.