The document provides an overview of the Indian automotive industry. It states that India has emerged as one of the fastest growing passenger car markets since economic liberalization began in 1991. India is now the fifth largest vehicle manufacturer, producing over 4.7 million vehicles in 2017. It is also becoming an export hub for SUVs to other parts of the world. The automotive industry represents a large portion of India's manufacturing GDP and impacts several related industries. The document then provides details on business development, outsourcing, and localization opportunities in India's automotive industry for international managers.

1. India
AutoBook
2019Photo: Volkswagen
PREVIEW

2. ii
WELCOME!
The Indian Automotive Industry has emerged
as one of the world’s fastest growing
passenger car markets, especially since
India’s liberalization strategy began in 1991.
In 2010, India came second after China as the
fastest growing car market.
The country is currently the fifth largest
manufacturer of vehicles, producing 4.782 million
vehicles in 2017 (passenger cars and commercial
vehicles.)
It is becoming an export hub for sports utility vehicle (SUVs) to
Europe, South Africa and Southeast Asia as the major international
automobile manufacturers are seeking to leverage the cost-
competitiveness of India’s manufacturing practices.
Business Development, Outsourcing, and
Localization
The information was compiled from personal research, the internet
and support of friends at automotive companies, automotive
organizations, industrial estates and business associates and is
intended to support:
1) Business Development - managers who seek to identify
potential customers and sales opportunities in India’s
automotive industry.
2) Outsourcing – local and international commodity managers,
buyers who are looking to source automotive components from
India.
3) Localization – international managers desiring to expand their
market and set up a footprint in India – either for distribution or
local production.
Focus on contacts
To make your work easier, the India AutoBook features QuickLinks to
access web sites, Google Maps locations and social media sites of
the featured companies and their representatives. Simply click on the
following icons to connect:
I am sure this book will give you lots of information and inspire you to
do business in India.
To your success!
Ulrich Kaiser

3. Chapter 1
Introduction
Photo: Maruti

4. Overview of India’s Automotive Industry
The Indian Automotive Industry has emerged as one of the world’s fastest growing
passenger car markets, especially since India’s liberalization strategy began in
1991. In 2010, India came second after China as the fastest growing car market.
The country is currently the six largest manufacturer of vehicles, producing over 24
million vehicles in 2015.
It is becoming an export hub for
sports utility vehicle (SUVs) to
Europe, South Africa and Southeast
Asia as the major international
automobile manufacturers are
seeking to maximize the cost-
competitiveness of India’s
manufacturing practices.
Additionally, India also has the
largest base to export compact cars
to Europe.
The automotive industry makes up
to 47.3% of Indian manufacturing
GDP, 7.1% of the country’s GDP. The
automotive industry of India impacts
several related manufacturing industries (e.g. Iron & Steel, Aluminium, Lead, Rubber,
Plastics, Glass, Machine tools, Moulds & dies, Chemicals, and Capital Goods) and
several in the Services sector (e.g. Logistics, Banking, Insurance, Sales & distribution,
Service & repair, and Fuels).
Section 1
AT A GLANCE
1. India is the firth largest manufacturer of
passenger cars, producing over 4.782
million vehicles in 2017.
2. India’s automotive components industry
has scaled three times in the last decade
to US$ 40 billion in 2017 and is expected
to reach US$ 100 billion in 2025.
3. The Government of India provides several
favorable policy and financial incentives
to investors through the ‘Make in India
Program’.
Overview
Page 4
Photo: BMW Pune

5. Chapter 2
Statistics

6. 6

7. Chapter 3
OEMs

8. Maruti Suzuki India Limited, formerly known as Maruti
Udyog Limited, is an automobile manufacturer in India. It is
India's largest passenger car company, accounting for over
50 percent of the domestic car market.
In February 2012, the company sold its ten millionth vehicle in India. It is a subsidiary of
Japanese automobile and motorcycle manufacturer Suzuki Motor Corporation.
The company offers full range of cars from entry level Maruti 800 & Alto to stylish
hatchback Ritz, A-star, Swift, Wagon R, Estillo and sedans DZire, SX4 and Sports Utility
vehicle Grand Vitara.
Section 1
AT A GLANCE
1. Subsidiary of Suzuki Motor Corporation
2. Capacity: 1.5 million cars annually
3. Over ten millions of vehicles sold in India
Maruti Suzuki
Page 8
Maruti Suzuki India Head Office
1, Nelson Mandela Marg Vasant Kunj II
Vasant Kunj, New Delhi, Delhi, 110070
Tel: +91(11) 4678 1000
Email: contact@maruti.co.in
Sarada Prasana Nayak
Vice President Operations
Mohan L
Senior Manager Manufacturing Engineering
Karthik Raja A. P. A .
Senior Manager, Sales
Gaurav Gupta
Senior Manager, Sourcing & Supply Chain

9. Over 13,200 professionals are employed to turn out 15 car models
with over 150 variants. The drive is backed up by a nationwide service
network spanning over 1,500 cities and towns, with more than 3,000
outlets. The company's network is now servicing about 1.2 million
vehicles every month. Its sales network spreads across 1,471 cities
and will double by 2020. It also provides a network of training
infrastructure that imparts driving skills.
Maruti Suzuki currently has four plants in India, three located in
Gurgaon, Haryana and one located at Manesar Industrial Town,
Gurgaon, Haryana. An upcoming Gujarat plant will go on stream in
early 2017 and has acquired 600 acres of land.
Manufacturing facilities
The company’s manufacturing facilities at both location have a
combined production capacity of 1,450,000 vehicles annually.
Gurgaon, Haryana
The Gurgaon manufacturing facility has three fully integrated
manufacturing plants and is spread over 300 acres (1.2 sqkm.) The
Gurgaon Facilities manufactures the 800, Alto, WagonR, Estilo, Omni,
Gypsy, Ertiga, Ritz and Eeco. The Gurgaon facilities also manufacture
240,000 K-Series engines annually.
Maruti Suzuki India, Gurgaon Facility
Old Palam Gurgaon Road,
Palam Vihar Extension, Gurgaon
Haryana - 122016
Tel: +91 (124) 234 6721
Rajiv Agarwal
Senior Manager, Gurgaon
Page 9

10. Section 2
Automotive OEMs in India
Page 10
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11. Chapter 4
Indian Tier 1
Photo: Spark Minda

12. AVTEC Ltd is one of the largest independent manufacturers of
Powertrains and Precision Engineered Products in India. It is a part
of CK Birla Group, a leading global business house, with over
20,000 employees and a combined turnover of US$ 1.6 billion.
Although the CK Birla Group has been in the automobile components business for a
long time, AVTEC Ltd, as a new entity, was founded in 2005. The company's design and
manufacturing capabilities are focused on providing niche powertrain solutions for
passenger cars, SUVs and commercial vehicles in the automotive segment; and
construction and mining equipment, material handling, oil field, railways and windmill
application in the off-highway segment.
AVTEC has three manufacturing plants in India and two units overseas namely
Switzerland and the Netherlands.
AVTEC’s manufacturing units in Pithampur near Indore and Hosur in Tamil Nadu, are
engaged in the proprietary products and contract manufacturing of engines and
transmission aggregates for some of the renowned global OEMs’ such as GM, Ford,
Renault-Nissan, Daimler and many more
Product range:
Engine and transmission
Cylinder head
Cylinder block
Crank shaft
Cam shaft
Connecting rod
Transmission gear
Section 1
AT A GLANCE
1. Turnover of US$ 1.6 billion
2. Manufacturers of Powertrains and
Precision Engineered Products
AVTEC
Page 12
AVTEC Limited, Corporate Office
Birla Tower, 7th Floor, 25
Barakhamba Road, Connaught Place
New Delhi – 110001
Tel: +91 (11) 4209 2100
Email: corporate@avtec.in
M.Venkateshwara Rao
Vice President
Prabhakar Kadapa
Chief Executive Officer
Venkatesh Kulkarni
Head - Marketing, Sales, New Business
Development
Vinay Patwardhan
Deputy General Manager
Sales & Marketing

13. Section 2
Indian Automotive Suppliers
Page 13
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14. Chapter 5
Asian Tier 1
Photo: Automativemanufacturingsolutions

15. Bridgestone India Private Limited is a fully owned subsidiary
of Bridgestone Corporation, Japan. Founded in 1996, it has
set a benchmark with unprecedented growth within two decades of its operations
in India and has grown to become one of the biggest suppliers to almost all the
reputed OEMs in India.
In the past decade, India has seen a tremendous growth in the automobile segment.
Bridgestone has been able to contribute in this booming passenger car market and has
become one of the preferred OEM suppliers to major car manufacturers in India.
Bridgestone has a vast network of more than 1,000 dealers across India to increase this
penetration level and make the tires available even in the remotest areas.
Section 1
AT A GLANCE
1. Manufacturer of Tires
2. Founded in 1931 in Japan
Bridgestone
Page 15
Bridgestone India Private Limited
Plot No. A43, Phase - II, MIDC Chakan
Village Sawardari Taluka Khed, Pune
Maharashtra, 410501
Tel: + 91 (21) 3567 1900
Email: customercare-tbr@bridgestone.co.in
Adarsh Atre
Procurement Officer
Rajiv Sharma
General Manager, OEM Sales
Rahul Pawar
Plant Engineering

16. Section 2
Asian Automotive Suppliers in India
Page 17
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17. Chapter 6
North
American
Tier 1
Photo: Minda Stoneridge

18. AAM is a leading, global Tier-One automotive supplier of driveline and
drivetrain systems and related components for light trucks, SUVs,
passenger cars, crossover vehicles and commercial vehicles.
Globally, the company employs over 13,500 people, in more than 30
locations in over 13 countries. The company supplies a wide range of customers
including GM, Chrysler, Daimler, Volkswagen, Audi, Scania, Tata Motors, Audi, Harley-
Davidson, Mack Truck, John Deere, Mahindra Navistar and Nissan.
Product range:
Vehicle Architectures
Driveline Systems
Drivetrain systems
Powertrain Components
Chassis System Components
Metal Formed Products
Section 1
AT A GLANCE
1. US-owned Automotive parts maker
2. Founded in 1994
3. Manufactures a wide range of automotive
products
AAM
Page 19
AAM India Manufacturing Corporation Pvt
Ltd,
Pune Business Office
401-402 D Wing, Weikfield Info Park
Pune Nagar Road, Pune- 411014
Email: aamindia@aam.com
Vijay Khatavkar
Director Engineering
Senthil Kumar J
OEM Sales
Chaitanya Apte
Director (Procurement and SCM)

19. Section 2
North American Suppliers in India
Page 20
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20. Chapter 7
German
Tier 1
Photo: Knorr-Bremse

21. In India, Bosch is a leading supplier of technology and services
in the areas of Mobility Solutions, Industrial Technology,
Consumer Goods, and Energy and Building Technology.
It is the flagship company of the Bosch Group. Additionally, Bosch has in India the
largest development center outside Germany, for end to end engineering and
technology solutions.
Bosch group of companies India:
Bosch Ltd.,
Bosch Chassis Systems India Pvt. Ltd.,
Bosch Rexroth India Ltd.,
Robert Bosch Engineering and Business Solutions Pvt. Ltd.,
Bosch Automotive Electronics India Pvt. Ltd.,
Bosch Electrical Drives India Pvt. Ltd.,
BSH Home Appliances Pvt. Ltd.,
ETAS Automotive India Pvt. Ltd.,
and
Robert Bosch Automotive
Steering India Pvt. Ltd.
Section 1
AT A GLANCE
1. Employees: over 30,000 in India, 375,000
worldwide
2. Bosch Group worldwide founded in 1886
Bosch
Page 22
Bosch Limited, Corporate Headquarter
7th Block, Hosur Road, Adugodi
560030, Bangalore, Karnataka
Tel: +91 (80) 6752 1111
R.K. Shenoy
Senior Vice President
K Swaminathan
Vice President, Sales and Marketing
Panduranga Prabhu
Managing Director

22. Section 2
German Automotive Suppliers in India
Page 23
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23. Chapter 8
European
Tier 1
Photo: Valeo

24. Autoneum is a Swiss industrial group that is headquartered in
Winterthur, Switzerland. The company is an automotive
supplier that was founded in 2011 from a Rieter Holding AG spin-off.
The company employs over 9,600 people and is present in 45 locations spanning 20
countries. The company is a global leading supplier of acoustic and thermal
management systems for vehicles. The company also helps manufacture multifunctional
and lightweight components and systems for noise and heat protection.
Product range:
Engine Bay (engine covers, hood liners, outer dashes, water box shields)
Interior Floor (Inner dashes, non-woven carpets, tufted carpets, floor insulators, floor
mats)
Underbody (underfloor shields, Floor pans, heat shields, outer tunnel insulators,
wheelhouse outer liners)
Body Treatment (Dampers/stiffeners, sealant materials, other acoustics components)
Measurement Systems
Autoneum has a large global presence, two of which are located in India.
Section 1
AT A GLANCE
1. Swiss owned Tier 1
2. 2016 Sales CHF 2.053 Billion
Autoneum
Page 25
Autoneum India Pvt. Ltd.
SP-1, RIICO Industrial Area
Phase 2, 301701 - Behror
Tel: +91 (14) 9429 7603
Autoneum Nittoku
Sound-Proof Products India Pvt. Ltd.
RNS - 15, SIPCOT Industrial Growth Centre,
Vadakapattu Post, Oragadam, 603204, Chennai
Tel: +91 (44) 6712 0000
Shankar Pahari
General Manager
Chellapillai Vijayakumar
Deputy Manager-Purchase
Sunil Kumar
Head Sales & marketing
Pon Selvaraj
Senior Engineering

25. Section 2
European Automotive Suppliers in India
Page 26
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26. Chapter 9
Organizations
Photo: ACMA

27. The Society of Indian Automobile Manufacturers (SIAM) is the
leading association in India representing automotive companies.
This society helps to create communication channels for the Automobile Industry with
the Government as well as National and International organizations. The society
collaborates with stake holders and takes part in forming rules, regulations and policies
related to the Automobile Industry. SIAM organizes the biennial Auto Expo Series, The
Motor Show of trade fairs in co-operation with Confederation of Indian Industry (CII) and
Automotive Component Manufacturers Association of India (ACMA).
Section 1
AT A GLANCE
1. Automotive Manufacturers Society
2. Based in New Delhi
SIAM
Page 28
Society of Indian Automobile Manufacturers
(SIAM)
Core 4-B, 5th Floor, India Habitat Centre
Lodhi Road, New Delhi 110003
Tel: +91 (11) 2464 7810
Email: siam@siam.in
Mr Vinod K. Dasari
President SIAM
Atanu Ganguli
Senior Director
Jasleen Kaur
Executive Officer

28. Section 2
Automotive Organizations in India
Page 30
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You can order your subscription to India AutoBook here.

29. Chapter 10
Events
Photo: Audi

30. The Auto Expo is a biennial automotive show held in New
Delhi, India. It is Asia's largest and the world's second-
largest motor show.
It is organized jointly by the Automotive Component
Manufacturers Association (ACMA), Confederation of Indian
Industry (CII) and Society of Indian Automobile Manufacturers
(SIAM). The latest edition, Auto Expo 2016 was held between 5 -
9 February 2016.
The Auto Expo was conceived in the year 1985 and had its debut showcasing in 1986.
The Auto Expo 1986 was a window for technology transfers showing how the Indian
Automotive Industry was absorbing new technologies and promoting indigenous
research and development for adapting these technologies for the rugged Indian
conditions. The 9 day show was marked by then Prime Minister Rajiv Gandhi. The Auto
Expo is accredited by the Organisation Internationale des Constructeurs d'Automobiles.
Section 1
AT A GLANCE
1. Date: 6-9 February 2020
2. Pragati Maidan, New Delhi
Auto Expo
Page 32
Society of Indian Automobile Manufacturers
Core4-B, 5th Floor, India Habitat Center
Lodi Road, New Delhi-110 003
Tel: +91 (11) 4710 3010/ 2464 7810-12
Email: delhimotorshow@siam.in
Event Location
India Expo Mart, Greater Noida, Delhi, NCR
Roy Jacob
Director, Confederation of Indian Industry
Tel: +91 (12) 4401 4060-67
Email: roy.jocob@cii.in, rachna.jindal@cii.in

31. Section 2
Automotive Events in India
Page 33
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You can order your subscription to India AutoBook here.

32. Chapter 11
Media
Photo: ANAND

33. Automotive India news is a premium auto sector B2B online daily
news portal, delivering news to global readers on the Indian
automotive industry.
Their news coverage span across auto sectors including auto components, vehicle
manufacturing, technology, aftermarket, shop floor practice, raw material & supply
chain management, sales & marketing, service station equipments and other latest
trends in the auto segment. Apart from India specific news, they also provide analytical
news items on auto components and emerging vehicle technologies, primarily on the
connected car industry across the world.
Their in-depth news analysis can be useful for
decision makers, vehicle manufacturers and
component producers and auto R&D houses
across the world. Also, they regularly publish
special articles on the pros and cons of
government policies pertaining to the Indian
automobile industry. In addition, the readers can
find exclusive reports on auto sales and marketing
trends in India. We are the only online publication
in India widely covering the Indian auto dealership
industry too.
Section 1
AT A GLANCE
1. A news outlet that covers all aspects of
the Auto industry.
Automotive India News
Page 35
Automotive India News
JMC Publications
F-51, Fifth FLR, Manish Complex,
10, Convent Road, Richmond Town
Bangalore – 560 025
Tel: +91 80 2210 7045
Email: editor@automotiveindianews.com

34. Section 2
Automotive Media in India
Page 36
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35. Acknowledgements
Photo: Land Rover

36. about this book
xxxviii
© 2018 Kaiser International Limited
Publisher: Uli Kaiser
uli@autobook.biz
Editorial Contact: Tilmann Kaiser
tilmann@autobook.biz
Thanks to everyone supporting this publication with resources, information, data,
feedback.
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