Details of the cmpany Mahindra & Mahindra. Including the Financial details,Competitors, subsidiaries in foreign countries,Marketing techniques, key milestones etc..

1. Presented By,
NAFJAN.T
www.twitter.com/NafjanT

2. ABOUT THE COMPANY
 Founded : 1945
Ludhiana, Punjab, India
 Headquarters : Mumbai, Maharashtra, India
 Type : Public
 Industry : Automotive
 Products : Automobiles, Commercial
vehicles,
Two-wheelers
 Parent Company : Mahindra Group

3. KEY PEOPLE
 Anand Mahindra
Designation : Chairman of Mahindra
(August 2012)
Born : 1 May 1955
 Dr. Pawan Goenka
Designation : Managing Director
(Nov 2016)
Born : 23 September 1954

4. FINANCIAL DETAILS
REVENUE
 2016-2017 : ₹83,773 crore
 2015-2016 : ₹75,841 crore
 2014-2015 : ₹70,797 crore
PROFIT
 2016-2017 : ₹3,955.65 crore
 2015-2016 : ₹3,167.48 crore
 2014-2015 : ₹3,321.11 crore
[SOURCE:

5. STOCK EXCHANGE
 NSE
733.00 INR
(04-03-2018 11:11PM IST)
 BSE
732.55 INR
(04-03-2018 11:16PM IST)
[SOURCE: www.moneycontrol.com]

6. COMPETITORS
 MARUTI SUZUKI
 HINDUSTAN MOTORS
 TATA MOTORS

7. SUBSIDIARIES IN FOREIGN
COUNTRIES
 Peugeot Motocycles
Industry : Scooter
Headquarter : Mandeure, France
 SsangYong Motor
Headquarter : Seoul, South Korea
Industry : Automotive
 Bristlecone
Industry : Supply Chain Management
Headquarter : San Jose, California, US

8. MARKETING TECHNIQUE
 Advertisements featuring attractive models and
Actors
 Online Marketing
 Visual Media
 Print media

9. INTERNATIONAL ENTRY
MODE
 Joint venture with International Harvester
Company USA
COUNTRIES INTERVENED WITH
THE PRODUCT
 India
 South Korea
 USA
 France

10. KEY MILESTONES
 The Brand Trust Report ranked M&M as India's
10th Most Trusted Brand in its India Study 2014
survey (from 20,000 brands analysed)
 In 2015, Mahindra & Mahindra was recognized as
the Best Company for CSR in India in a study by
the Economic Times
[SOURCE: