2. First Book
• In 1995, Amazon.com sold its first book,
which shipped from Jeff Bezos' garage in
Seattle. In 2006, Amazon.com sells a lot
more than books and has sites serving
seven countries, with 21 fulfillment centers
around the globe totaling more than 9
million square feet of warehouse space.
3. Amazon.com Basics
• The direct Amazon-to-buyer sales approach
is really no different from what happens at
most other large, online retailers except for its
range of products.
• You can find beauty supplies, clothing,
jewelry, gourmet food, sporting goods, pet
supplies, books, CDs, DVDs, computers,
furniture, toys, garden supplies, bedding and
almost anything else you might want to buy.
5. Amazon E-commerce
• It has always sold goods out of its own
warehouses. It started as a bookseller,
pure and simple, and over the last decade
has branched out into additional product
areas and the third-party sales that now
represent a good chunk of its revenue .
6. Amazon Tools Marketing and
Community
• Amazon's associates link to Amazon
products in order to add value to their own
Web sites, sending people to Amazon to
make their purchases.
7. Netscape Secure Commerce
Server
• It stores all credit card numbers in a
separate database that's not Internet-
accessible, cutting off that possible entry
point for hackers.
8. Amazon Advantage
• is a place where people can sell new
books, music and movies directly from the
Amazon warehouse instead of from their
home or store.
