Amazon started in 1995 selling books from Jeff Bezos' garage. It now sells a huge variety of products online. Amazon uses a hybrid supply chain model, delivering some products itself and using other logistics firms to deliver marketplace products. It has a large data warehouse running on HP servers with Oracle software to store customer and product data. Amazon also prioritizes security, encrypting customer information and credit cards during checkout. It has been successful in expanding product offerings through partnerships with other retailers and sellers.

1. Operations and Supply
Chain Management
examples
- Pankaj Wagh (60)
- Udit Thakkar (58)

2. What is SCM ?
 Supply chain management (SCM) is the management of the flow of goods and
services.
 It involves the movement and storage of raw materials, of work-in-process
inventory, and of finished goods from point of origin to point of consumption.
 Amazon Uses Pull type of SCM.

3. How Amazon works

4. Introduction
 Amazon.com started in 1995. Amazon.com sold its first book from Jeff Bezos'
garage in Seattle.
 Today Amazon.com sells lots and lots of stuff.
 You can find beauty supplies, clothing, jewelry, gourmet food, sporting
goods, pet supplies, books, CDs, DVDs, computers, furniture, toys, garden
supplies, bedding and almost anything else you might want to buy.

5. Technology Used :
 The central Amazon date warehouse is made up of 28 Hewlett Packard
servers, with four CPUs per node, running Oracle 9i database software. The
data warehouse is roughly divided into three functions: query, historical data
and ETL . (Extract , Transform and Load )
 In addition to automatically encrypting credit card numbers during the
checkout process, Amazon lets users choose to encrypt every piece of
information they enter, like their name, address and gender.
 Amazon employs the Netscape Secure Commerce Server using the SSL
protocol. It stores all credit card numbers in a separate database that's not
internet-accessible, cutting off that possible entry point for hackers.
 Customers who are particularly cautions can choose to enter only a partial
credit card number over the Internet and then provide the rest by phone once
the online order is submitted.

6. E-commerce :
 Amazon essentially leases space to these retailers, who use Amazon.com as a
supplemental outlet for their online sales.
 Small sellers of used and new goods go to Amazon Marketplace, Amazon
zShops or Amazon Auctions.
 In all of these programs, Amazon gets a cut of each sale (usually about 10
percent to 15 percent) and sometimes charges additional listing or
subscription fees.

13. Evaluation of Amazon India's Supply
Chain:
 Hybrid Logistics Model :Delivers some of the products itself, while delivering
some products sold by suppliers on its marketplace using other logistics firms.
 Amazon SCOT ( Supply Chain Optimization technology ) : “Innovating to get
customers what they want, when they want it.”
 Using machine learning, data analytics, and complex simulations.

15. Conclusion :

16. Thank You.