Hearst is a premium content company that owns Hearst Magazine UK, allowing them to self-publish magazines without outsourcing. This makes the process quicker and cheaper than finding an external publisher. Magazines aim to inform, entertain, and educate audiences on different genres. Hearst produces content across multiple media like text, images, and video to reach wider audiences. Magazines target specific demographic audiences, are low-cost, and sold in many retail locations. Hearst also partners with other companies to create greater synergistic products and promote their brands on platforms like Snapchat and Twitter to attract younger audiences. Magazines employ conventions like cover designs and narratives to attract readers.