The document outlines the genre, look, and style of a proposed rock music magazine. It discusses: 1) The magazine will focus on rock music genre because the author has experience attending festivals and knowing popular/upcoming bands. 2) Research through questionnaires showed readers are attracted to magazines based on the front cover design, colors, fonts, and images used. 3) The magazine will use an informal yet standard language tone to make readers feel at ease but also mature. 4) Additional research found readers prefer dark, vibrant colors like red, black, and blue as well as bold, easy-to-read fonts for the magazine design.

1. Magazine Pitch

2. What Genre is my
magazine?
• My magazine’s genre will be rock

3. Why have I chosen this
Genre
• I’ve chosen this as I have lots of
personal experience for this
genre. I attend various festivals
and I am aware of the popular
and up and coming bands.

4. What will my magazine look like
• The look of a magazine is vital, and I have put
great thought into the look of mine so it is
appealing to my target audience.
• I asked various people to complete a
questionnaire. One of my questions was ‘what
would attract you to a rock magazine? The
answers are shown on the next slide.

5. Questionnaire answers
What would attract you to a rock magazine?
The front cover
Musician I am interested in on the front cover
The look of the cover
Front cover - use of colours, font, images
Colours and pictures
Bold fonts
Evidently, these are all related to the look of the
magazine which once again showed me how vital it is that
I get it right.

6. Mode of address
• After doing some thorough research into the way
popular magazines currently address their
audience and how this way is perceived by them I
have a good idea of how I will address mine.
• I will use informal language so the readers feel at
ease but I will also use standard English so the
reader knows I perceive them as mature and it
doesn’t come across as patronising.

7. House style
• House style is what the reader will see at first
glance of a magazine, so if you don’t succeed
in making it appeal to your target audience,
the chances are your magazine won’t be very
popular.
• I once again asked various people questions,
this time relating to house style. The
questions and answers are on the next to
slides.

8. What colour scheme would you
like in a rock magazine?
• Dark colours - red, black, dark blue
• Red, black, grey
• dark vibrant colours e.g red and blue
• Dark colours such as black and grey
• black and red and yellow
• Black, red, white, green

9. What kind of font would you like
in a rock magazine?
• Bold and striking
• Big, clear, plain
• Big and bold
• Bold but simple
• A bold, easy to read text
• Mix of sans serif and serif

10. Colour Scheme
• After looking at the answers from my
questionnaire and other rock magazines I have
decided on my colour scheme.
• Colours I will use- black, red, white, grey,
yellow.

11. Font type
• Once again, I have taken into account the
answers to my question and my research into
similar magazines to decide upon font types.
• I will use a mix of fonts, for titles I will use bold
sans serif text, and for long chunks of texts I
will use serif.

12. Possible font types
• Sans Serif Serif
• Possible Possible
• Possible Possible
• Possible Possible
• Possible Possible

13. Who is my target audience?
• After extensive research I have pinpointed the
age range I consider my target audience to be
14-22, both male and female.