The magazine will focus on the music genre and provide a history of different music genres and profiles of famous musicians. It will cover artists from Ed Sheeran to George Ezra, who perform different styles of music. The target audience is everyone but will focus on younger generations. Sample articles will include announcing Jack Whitehall's return to host the 2019 Brit Awards and discussing how this could draw more viewers to the event. The magazine will be released monthly at a price of £1.99.