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James Yates
What you get on front covers
1. Masthead
Plug

8. Selling Line
or Banner

Web-links?
Ears?

9. Tagline

2. Kicker
Caption
3. Cover Line

10. Feature
Article Photo
11. Headline

4. Secondary Lead

12. Anchorage
13. Flash

Graphic
5. Feature or
Puff
6.

7. Menu Strip

14.
15. Bar Code
16. Date Line
How front covers are conceived and laid out
The general colour scheme for NME is white, black, red and or yellow
however in more recent issues the colour scheme can change to put an
emphasis on photography and style.
Almost all the writing on the cover of NME is in block capitals in a straight
font though there is usually some writing in lower case and occasionally
fonts that resemble handwriting.
A few years ago NME looked fun but to the extent that it lacked style and
looked quite juvenile, probably because its target market were
teenagers. Now however NME puts more focus on presenting itself as a
stylish magazine by not using too much colour, not filling the cover with
too much information and bringing a focus on the photography. This
causes NMEs layout to resemble a fashion magazine and look more
stylish and modern.
NME almost always adheres to the same convention when it comes to
use of space.
The masthead is in the top left with a banner above it. The headline will
go â…” of the way down the page and the secondary headline and
kickers down the left. The barcode always goes to the bottom right of
the cover and often there will be a menu strip running across the
bottom of the cover. NME clearly take into account the rule of thirds
when designing their cover this can be seen in the cover photograph
and the position of the writing in most issues. It seems to be very rare
that NME covers will have any white or dead space.
NME adheres to most magazine conventions in their cover, they have
gone through some style changes they used to have a much louder
and busier cover but now tend to have a more reserved but stylish
look.

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Magazine Conventions

  • 2. What you get on front covers
  • 3. 1. Masthead Plug 8. Selling Line or Banner Web-links? Ears? 9. Tagline 2. Kicker Caption 3. Cover Line 10. Feature Article Photo 11. Headline 4. Secondary Lead 12. Anchorage 13. Flash Graphic 5. Feature or Puff 6. 7. Menu Strip 14. 15. Bar Code 16. Date Line
  • 4. How front covers are conceived and laid out
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. The general colour scheme for NME is white, black, red and or yellow however in more recent issues the colour scheme can change to put an emphasis on photography and style. Almost all the writing on the cover of NME is in block capitals in a straight font though there is usually some writing in lower case and occasionally fonts that resemble handwriting. A few years ago NME looked fun but to the extent that it lacked style and looked quite juvenile, probably because its target market were teenagers. Now however NME puts more focus on presenting itself as a stylish magazine by not using too much colour, not filling the cover with too much information and bringing a focus on the photography. This causes NMEs layout to resemble a fashion magazine and look more stylish and modern. NME almost always adheres to the same convention when it comes to use of space.
  • 11. The masthead is in the top left with a banner above it. The headline will go â…” of the way down the page and the secondary headline and kickers down the left. The barcode always goes to the bottom right of the cover and often there will be a menu strip running across the bottom of the cover. NME clearly take into account the rule of thirds when designing their cover this can be seen in the cover photograph and the position of the writing in most issues. It seems to be very rare that NME covers will have any white or dead space. NME adheres to most magazine conventions in their cover, they have gone through some style changes they used to have a much louder and busier cover but now tend to have a more reserved but stylish look.