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Níamh Reilly
Two drafts?
We produced two drafts of our magazine article.
We did this in order to be able to ask our
target audience which they preferred and
would be more likely to read. We found that
they like both but preferred the title more on
one than the other so we altered the title and
went back to ask them what they thought of
the improved version.
Draft 1
Draft 2
What our target audience thought
about the titles
Our target audience preferred
this title as it was bolder and the
use of ‘and me’ made it feel
more approachable to them
making them feel included.

Our target audience felt this title
was too compact and it didn’t
appeal to them as much as draft
one. The use of only black made
it seem to serious for our target
audience.
What the target audience thought
about the main body of text
Our target audience thought the
columns were too wide in this
draft they felt that it would look
more appealing and less ‘effort to
read’ in smaller columns.

Our target audience felt audience
that these columns were a lot
better than draft 1’s but they
thought the text still looked like
too much.
What our target audience thought
about the layout
Our target audience thought the
layout of this had too many gaps
that it looked spilt up too much
and the photos were too
concentrated in the corner.

Our target audience thought the
layout of this one was good but
the title wasn’t striking enough
and there was too much text.
What our target audience thought
about the house style

Our target audience liked that
the house style was simple yet to
the point and liked how the
McDonalds box matched the red
accents.

Our target audience liked that all the
colours matched up, and that the house
style was simple yet elegant. Some
however felt the colours were too muted
and some things didn’t stand out
enough.
What the students thought…
We asked students what we could do to improve
our article and they said that draft 1 required the
text to be broken up more, so we decided to put
more pull quotes and rearrange the pictures in
order to make it more approachable. They
preferred the title on draft 2 so we decided to
change the title on draft one and incorporate it
into draft two, however the exact title was too
large and we would have had to change to much
so we decided to alter the idea and then ask our
target audience again.
Final Piece
After changing the title we asked our target
audience once again which article they would
be more likely to read and they chose Draft 3
with the new title and text broken up more.
We found that they felt because there was
pictures and pull quotes in the blocks of text
they didn’t have to read as much. They also
commented on how the use of ‘me’ in the title
intrigued them because it involved them.
Final Article
Final Article Analysis
As you can see we changed the title making it
more eye catching and added ‘me’ to address
the reader. We also mixed the pictures up and
added another pull quote to break up the text
making it look like less therefore the reader is
inclined to read on. We tried to keep the readers
eyes on the page by using social media icons in
the top right which led their view back onto the
main dominating image and back on to the title
and text keeping their eyes on the page.

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Magazine audience feedback

  • 2. Two drafts? We produced two drafts of our magazine article. We did this in order to be able to ask our target audience which they preferred and would be more likely to read. We found that they like both but preferred the title more on one than the other so we altered the title and went back to ask them what they thought of the improved version.
  • 5. What our target audience thought about the titles Our target audience preferred this title as it was bolder and the use of ‘and me’ made it feel more approachable to them making them feel included. Our target audience felt this title was too compact and it didn’t appeal to them as much as draft one. The use of only black made it seem to serious for our target audience.
  • 6. What the target audience thought about the main body of text Our target audience thought the columns were too wide in this draft they felt that it would look more appealing and less ‘effort to read’ in smaller columns. Our target audience felt audience that these columns were a lot better than draft 1’s but they thought the text still looked like too much.
  • 7. What our target audience thought about the layout Our target audience thought the layout of this had too many gaps that it looked spilt up too much and the photos were too concentrated in the corner. Our target audience thought the layout of this one was good but the title wasn’t striking enough and there was too much text.
  • 8. What our target audience thought about the house style Our target audience liked that the house style was simple yet to the point and liked how the McDonalds box matched the red accents. Our target audience liked that all the colours matched up, and that the house style was simple yet elegant. Some however felt the colours were too muted and some things didn’t stand out enough.
  • 9. What the students thought… We asked students what we could do to improve our article and they said that draft 1 required the text to be broken up more, so we decided to put more pull quotes and rearrange the pictures in order to make it more approachable. They preferred the title on draft 2 so we decided to change the title on draft one and incorporate it into draft two, however the exact title was too large and we would have had to change to much so we decided to alter the idea and then ask our target audience again.
  • 10. Final Piece After changing the title we asked our target audience once again which article they would be more likely to read and they chose Draft 3 with the new title and text broken up more. We found that they felt because there was pictures and pull quotes in the blocks of text they didn’t have to read as much. They also commented on how the use of ‘me’ in the title intrigued them because it involved them.
  • 12. Final Article Analysis As you can see we changed the title making it more eye catching and added ‘me’ to address the reader. We also mixed the pictures up and added another pull quote to break up the text making it look like less therefore the reader is inclined to read on. We tried to keep the readers eyes on the page by using social media icons in the top right which led their view back onto the main dominating image and back on to the title and text keeping their eyes on the page.