1. Carlo-GinoTenkorang
TREATMENT
Title- POW-APPLE( Energy-Smoothie TV advert)
Genre- Advert
Duration- 30 secondTV advert
Target Audience- 18-35 Female withinthe ABC2band, whoare mainlysocial climbersandsurvivors.
Outline- Beginning- Girl trainswithpersonaltrainer, whilstpunchingthe spiral pad.Middle-Gets
tired,takesa break.End- DrinksPowapple getsenergyand suddenlypunchesfaster,anddoesn’t
seemtotire. Music will be atthe start,in whichitwill be a non-diegeticsound,aswell asa voice
overwhichwill be fadedin.Iwill alsohave atag at the endof the advertwhichwill be “GET A POW!”
Character Breakdown- Name- Sadiya,Age- 22,Race- Asian, Gender- Female,Profession- Boxer.
Visual Elements- Lighting,cameramovement,editing,setting,talents, props,costume.
AudioElements- Soundtrack,Music
Rationale – I chose thisidea,as the use of a womanboxing,goesagainstthe status-quoorthe
“traditional”genderrole.Inadditiontothis,there’saGap inthe marketfor my product(PowApple)
as basedon myresearchgathered,manypeople withinthe UKandaccording to mytarget audience,
like smoothies,aswell asenergydrinks,soamixture of these two, Ibelieve will workwell withinthe
marketand survive,aswell asattract more consumers.
RequirementsandResources-
Cast & Crew: Talents-Sadiya(Girl Boxer),Sesi(Personal Trainer) Cameraman - Carlo,Director- Carlo.
Equipment- Tripod&Camera.
Location- Gym
Constraints and Contingency:
HAZARD IN WHICH
SCENE IS
THIS HAZARD
PRESENT?
PERSON WHO MAY BE
HARMED
PROPERTY
THAT COULD
BE DAMAGED
RISK
CONTROLS
ALREADY IN
PLACE
SEVERITY OF
RISK
FURTHER
ACTION TO
BE TAKEN
2. Carlo-GinoTenkorang
Falling All scenes Actor,Cameraman Camera Make sure
there aren’t
any wires on
the floor,or
any equipment
from the gym
which will be
in the way of
cameraman
and actor.
Moderate Extra
cautious
when
walking or
moving
around
location.
Making sure
to remove
any
unwanted
equipment
when
filming.
Camera
Damage
All Scenes Camerman Camera To avoid the
camera
damage we
will use the
camera strap,
so in case it
drops, it will
be fine.
High Use a tripod,
as it will be
still and
won’t need
much
movement.
Fire All Scenes Cameraman, Actor Camera, Gym
equipment
Fire
extinguisher.
Moderate Fire Exits
Legal and Ethical considerations- Ihave consideredlegal andethical issues,suchasmakingsure to
complywiththe ASA,whichisthe UK’s independentregulatorof advertisingacrossall media.They
act on complaintsandproactivelycheckingthe mediatotake actionagainstmisleading,harmfulor
offensive advertisements.Aswell asmakingsure tocomplywithEthics,andmake sure to represent
all ages,genderandrace fairly.Withoutmisrepresentingorcausingdiscrimination.Orinsome cases
have a genderlessprintortvadvert,to preventanydiscriminationormisrepresentation.
Budget-
Equipment Costs
Camera £320.00
Tripod £45.00
Photoshop £75.00
InDesign £130.00
Food & Drinks £95
Location £130
Personnel £100
