The document discusses different media components used in a print and video advertisement for a drink product. Several images from the print ad are described, including a midshot of the model holding the drink to convey focus, and a close-up of the product label to clearly show ingredients and promote social media interaction. Shots from the video ad are also summarized, such as a high-angle shot of the distressed model to evoke sadness before drinking, a close-up of her drinking which captures a moment of happiness, and a low-angle shot afterwards showing her in an empowered stance after feeling energized. The use of hashtags and background colors are also briefly touched on.

1. D2- Demonstrate how technical and aesthetic properties of the media components meet the client brief
Scene from Print Scene from Print Scene from Print
This image here shows a midshot of my talent
who is holding my drink, with her looking
directly at the audience or at us, this shows that
she’s serious and focused. Furthermore using this
image goes against the traditional gender roles of
This image here is key, as it made
obvious to the audience of what I am
advertising, as well as showing my
“interesting” hashtag. I believe this will
further engage the audience and attract
them to this print advert.
This image here is of the product label,
showing what is being advertised, as
well as the various ingredients within
the drink. It also shows the presence of
social media within the label, as it
provides the audience to interact with

2. D2- Demonstrate how technical and aesthetic properties of the media components meet the client brief
boxing, and I believe this is a key shot, as it will
lead to more interest to my drink.
the product, through these social
media platforms being Snapchat and
Instagram.
Scene from Video Scene from Video Scene from Video
This image chosen from the video advert, shows
the talent in distress, weak and tired, as her head
is down and the gloves are seen to be thrown on
the floor, which emphasises this further. In this
shot I decided to use a high camera angle which
evokes the emotion of the talent being sad, which
will also have an effect on the audience once they
see this.
This close-up shot, shows the talent drinking
“powapple”. This shot was chosen as I believe it
was a significant moment within video advert.
The use of natural light evokes a sense of
happiness, as compared to the previous shot
which was much darker. She then felt energised
after take “Powapple”.
This low angled shot taken, shows the talent
in a more dominant and empowered position,
after taking the drink. Her stance evokes a
sense of authority and precision, which shows
how effective the drink improved her
performance, and gave her energy.

3. D2- Demonstrate how technical and aesthetic properties of the media components meet the client brief
The use of my hashtag within this Video advert, is
to further enhance my online presence with the
audience, as using this catchy hashtag will attract
people’s attention towards the product as well as
towards the video. The use of a black background,
avoids any distractions in which the audience
may encounter.