1. MEDIATION
James Baker voiced a concept that mediation – control – of a media
piece works in three ways. Those are selection, organisation, and
focusing. All point towards the representation within media – in the
editing process, we select particular shots so that they convey a
particular idea. We plan and edit shots into certain positions so that
we get the point across, or if we have a narrative, we want to show it
in a way that expresses our concept. And then we must consider if
our ideas have made their way across to the audience and if our
mediation has been successful.
This theory elicits that I look at my rough cuts and shots in general to
see if I’m getting across my ideas and concepts. I don’t have a
particular narrative. My main theme is independence, a wild youth
idea in which my actor will be seen alone and fine with that situation.
I also wanted to relate my shots to the lyrics of the song in location
and weather conditions to show my perception of the lyrics. Dream
pop transmits ideas of space and psychedelia to me; I am aiming to
portray these ideas in my own production.
I planned my shots with my concepts in mind: the studio footage
shows only my actor to express the idea of independence and youth
freedom. The projection in this footage is all linked to the lyrics and
overall sound of the song: hurricane footage links directly to the song
title. This allows me to represent the metaphorical idea of the girl.
The organisation of each individual shot will be carefully chosen in a
way to show my particular concept. I’ve chosen to have three
different locations in my music video and though I don’t have a
continuous narrative, the scenes will be organised in a way that
makes sense and looks good. The focus will be on the actor as if she’s
telling us about her life. The party scene too will link to this.
