The document summarizes a presentation by postgraduate management students about their final class project - a semantic social portal called CU Online. It includes sections on the team members, vision/mission, competitors, product features, revenue model, costs, organization structure, timelines, and qualifications of employees. The presentation outlines the business plan and pitch for their proposed social networking startup.
The document provides instructions for conducting contextual inquiries on users and summarizing the findings. It outlines collecting user demographic information, taking venue photos, detailing tasks performed, noting questions asked and user responses, moments of delight/disappointment, and analyzing insights. An example is given with information collected from two user inquiries - on adding oneself to a LinkedIn group and adding a LinkedIn connection. Key findings are that search relevance could be improved and more group information would be useful before joining.
The document outlines a social media strategy to promote the Erasmus+ website in Romania. The objectives are to increase visibility of related websites in Romania and abroad, become a source for EU news, and grow the Facebook community. Key steps include developing and implementing SEO and social media strategies using Google AdWords, cornerstone content, and evergreen content. Analytics showed traffic triples around application deadlines when certain keywords are searched. The strategies led to a traffic increase to 50,000 monthly visits, over 10,000 Facebook likes, 30% of traffic from social media, and a lower bounce rate.
The document discusses design considerations for mobile systems and apps. It provides an overview of Miami University's M-Learning Center, which supports faculty, staff and students in using mobile technology for education. It discusses student projects developed by the center and important design factors for mobile apps, such as usability, location awareness and minimizing text input.
This was an assignment for my course: Fundamentals of Public Relations at Full Sail University.
The objectives for the assignment are:
-Apply the function of public relations for an organization
-Identify the tools and tactics used in a public-relations campaign and demonstrate the appropiate use of each tool
-Apply strategic communications in the creation of a PR campaign
-Create a public-relations campaign and implement communications strategies and tactics
Detail profile -_prraful_daga_ver_1.10Prafful Daga
This document contains a resume for Prraful N. Daga. It includes contact information, career summaries, objectives, technical expertise, work history, education, certificates, and details of projects completed. The resume emphasizes over 8 years of experience in IT project management and development roles, including experience with technologies like Android, Java, PHP, and content management systems.
EME Technologies is a software company managed by a team of over 30 highly skilled IT professionals. Their objectives are to empower future computer professionals by providing a good work environment, individual attention, and guidance on projects from start to finish under expert faculty supervision. The company specializes in project development, analysis, study, and implementation. Faculty provide hands-on support and guidance to help students successfully complete their projects.
The document provides tips for optimizing online advertising efficacy:
1. Consider high-frequency clickers who generate most clicks.
2. Measure impact of all ads, not just last ad, as many influence purchases.
3. Display ads have significant impact on visits, searches, users drawn in.
4. Combining search and display ads is more effective than using separately.
New Marketing & Social Network Initiatives for the Center for Civic Engagementauthors boards
has made significant progress on its charge to connect with and engage students, faculty, and staff in community-based activities and projects. The focus of CCE’s marketing and social media initiatives is twofold: to raise awareness of CCE’s services and offerings among Binghamton University (BU) students; as well as to stimulate and support campus-wide interest in service and engagement activities. Driving these efforts is the implementation of various information and communication technology (ICT) tools designed to inform students through methods they prefer, to promote interaction, ease student participation, and expand CCE’s digital visibility across various platforms. These new initiatives:
• Address evolving student preferences for information by providing services and offerings across various online and mobile platforms,
• Increase interest and make it easier for students to participate in meaningful service activities,
• Foster a spirit of service and community among students through online networks and collaborative events on and off campus,
• Present new and unique opportunities for students to interact with CCE’s offerings, and
• Raise awareness of the newly-formed CCE office and expand its reach among students
The document provides instructions for conducting contextual inquiries on users and summarizing the findings. It outlines collecting user demographic information, taking venue photos, detailing tasks performed, noting questions asked and user responses, moments of delight/disappointment, and analyzing insights. An example is given with information collected from two user inquiries - on adding oneself to a LinkedIn group and adding a LinkedIn connection. Key findings are that search relevance could be improved and more group information would be useful before joining.
The document outlines a social media strategy to promote the Erasmus+ website in Romania. The objectives are to increase visibility of related websites in Romania and abroad, become a source for EU news, and grow the Facebook community. Key steps include developing and implementing SEO and social media strategies using Google AdWords, cornerstone content, and evergreen content. Analytics showed traffic triples around application deadlines when certain keywords are searched. The strategies led to a traffic increase to 50,000 monthly visits, over 10,000 Facebook likes, 30% of traffic from social media, and a lower bounce rate.
The document discusses design considerations for mobile systems and apps. It provides an overview of Miami University's M-Learning Center, which supports faculty, staff and students in using mobile technology for education. It discusses student projects developed by the center and important design factors for mobile apps, such as usability, location awareness and minimizing text input.
This was an assignment for my course: Fundamentals of Public Relations at Full Sail University.
The objectives for the assignment are:
-Apply the function of public relations for an organization
-Identify the tools and tactics used in a public-relations campaign and demonstrate the appropiate use of each tool
-Apply strategic communications in the creation of a PR campaign
-Create a public-relations campaign and implement communications strategies and tactics
Detail profile -_prraful_daga_ver_1.10Prafful Daga
This document contains a resume for Prraful N. Daga. It includes contact information, career summaries, objectives, technical expertise, work history, education, certificates, and details of projects completed. The resume emphasizes over 8 years of experience in IT project management and development roles, including experience with technologies like Android, Java, PHP, and content management systems.
EME Technologies is a software company managed by a team of over 30 highly skilled IT professionals. Their objectives are to empower future computer professionals by providing a good work environment, individual attention, and guidance on projects from start to finish under expert faculty supervision. The company specializes in project development, analysis, study, and implementation. Faculty provide hands-on support and guidance to help students successfully complete their projects.
The document provides tips for optimizing online advertising efficacy:
1. Consider high-frequency clickers who generate most clicks.
2. Measure impact of all ads, not just last ad, as many influence purchases.
3. Display ads have significant impact on visits, searches, users drawn in.
4. Combining search and display ads is more effective than using separately.
New Marketing & Social Network Initiatives for the Center for Civic Engagementauthors boards
has made significant progress on its charge to connect with and engage students, faculty, and staff in community-based activities and projects. The focus of CCE’s marketing and social media initiatives is twofold: to raise awareness of CCE’s services and offerings among Binghamton University (BU) students; as well as to stimulate and support campus-wide interest in service and engagement activities. Driving these efforts is the implementation of various information and communication technology (ICT) tools designed to inform students through methods they prefer, to promote interaction, ease student participation, and expand CCE’s digital visibility across various platforms. These new initiatives:
• Address evolving student preferences for information by providing services and offerings across various online and mobile platforms,
• Increase interest and make it easier for students to participate in meaningful service activities,
• Foster a spirit of service and community among students through online networks and collaborative events on and off campus,
• Present new and unique opportunities for students to interact with CCE’s offerings, and
• Raise awareness of the newly-formed CCE office and expand its reach among students
Nudge is a social media agency that specializes in creating social media campaigns for brands on platforms like Facebook, Myspace, and Bebo. They provide services like social ad buying, application design and analysis. They have engaged over 119,000 users for brand campaigns and work with clients like Sky News and The Apprentice. Their approach involves creating engaging social applications and communities to foster conversation around brands.
The document provides an overview of a proposed social media app called "Reqstr". It summarizes the company's mission to create an app that allows users to request and view live videos of events. It outlines the product vision, competitive landscape, target markets, revenue model, team, capital requirements, and risks. The company is seeking $1.1 million in funding in exchange for 39.5% equity to launch the app.
Google's Chrome browser aimed to increase its market share from 14% to 30% over two years by targeting "Pragmatic" users, who use browsers primarily as tools. Its strategy involved improving perceptions of Chrome's speed, stability, and security through marketing emphasizing these factors. Tactics included free internet access booths, outdoor ads, and partnerships promoting Chrome's features to professionals and power users. The goal was to optimize first-time experiences with Chrome and encourage exploration of extensions to develop user loyalty.
The document outlines a three-tiered social media and web strategy for IBM Cloud Computing: 1) Drive awareness of IBM's cloud solutions through optimizing its website and distributing customer-centric content. 2) Differentiate IBM's messaging around security and reliability. 3) Implement a formal strategy to listen and engage through social media channels like LinkedIn, Twitter, YouTube and a cross-functional team. Key to success is a customer-centric approach and internal alignment around the strategy.
The document provides information about a university teamwork platform called LeadTeam. It includes graphs and charts from customer validation research showing that university students currently use multiple platforms for teamwork and find the process time-consuming. The document outlines LeadTeam's minimum viable product, marketing plan, and revenue models. It also compares LeadTeam to competitors like Facebook, Google Drive, Dropbox, and Evernote on features and strengths/weaknesses.
This document discusses social networking websites and provides statistics about key players and the industry. It summarizes user numbers and revenues for top social networks like Facebook, Twitter, Myspace, and LinkedIn. It also provides data on time spent on social networks in India and worldwide, the rapidly growing market in India, and the top social networking markets globally.
The document discusses social networking sites and provides statistics about key players and markets in 2010. It summarizes user numbers, revenues, and rankings of top social networking sites like Facebook, Twitter, Myspace, and LinkedIn. It also provides data on the top social networking markets and sites in India and average time spent on different Indian sites. Finally, it discusses revenue models, an external environment analysis, factors for success, and analyzing competitiveness of social media companies.
The Future for Educational Resource Repositories in a Web 2.0 Worldlisbk
Slides for a talk on "The Future for Educational Resource Repositories in a Web 2.0 World" given by Brian Kelly, UKOLN at an Edspaces workshop held at the University of Southampton on 4 November 2009.
See http://www.ukoln.ac.uk/web-focus/events/workshops/edspace-2009/
MifosX (OSCON 2014) : Bringing Banking to the poor with the help of AngularJS Vishwas Babu
Mifos is a nonprofit organization that uses AngularJS to build a single page application (SPA) for providing banking services to the poor. They chose AngularJS because it cleanly separates views from controllers, supports two-way data binding, directives for extending HTML, and dependency injection. Their SPA built with AngularJS has allowed for faster development cycles and greater contributions from designers. They plan to use Ionic and Cordova to build a tablet app and improve testing with Protractor and offline functionality with Angular 2.
Your intranet on the go - developing QUT Virtual MobileAndy McBride
The rapid acquisition of web-enabled smartphones has produced a strong demand from students and staff at the Queensland University of Technology (QUT) for core intranet functionality to be delivered any time, anywhere on their mobile devices. This presentation is a case study on the development and implementation of QUT Virtual Mobile.
Building (and Sustaining) Impact for your Web Resource lisbk
Talk on "Building (and Sustaining) Impact for your Web Resource" given at ARLIS Study Day on "Dip'ping Your Toe In The Water: Digital Image Projects,
Where To Begin And How Not To End".
See <http://www.ukoln.ac.uk/web-focus/events/workshops/arlis-2007-05/
>
The document summarizes the Microsoft Student Partner (MSP) program, which aims to engage students who are passionate about technology. It discusses the responsibilities of MSPs, which include promoting Microsoft technologies on campus through campus clubs and events. MSPs get access to free and discounted Microsoft software, opportunities to network and develop skills, and experience participating in competitions like the Imagine Cup. The document provides an overview of the MSP program from both the student and Microsoft's perspective.
The document summarizes the Microsoft Student Partner (MSP) program, which aims to engage students who are passionate about technology. It discusses the responsibilities of MSPs, which include promoting Microsoft technologies on campus through campus clubs and events. MSPs get access to free and discounted Microsoft software, opportunities to network and develop skills, and experience to include on their CVs. The document provides an overview of the Imagine Cup competition and other MSP activities and resources available to participants.
Google is the dominant search engine, crawling and indexing webpages to understand their content and how they relate to each other. It then ranks pages based on over 200 factors, with the goal of displaying the most relevant results first. Search engine optimization (SEO) aims to help websites rank higher through both on-site techniques like optimizing content and design, and off-site efforts like building links and social media presence. Understanding how users behave online through search queries and on-site behavior is important for SEO success. The document provides an overview of how Google works and recommendations for an SEO best practices guideline.
This document discusses social networking sites and provides statistics about key players and markets. It analyzes the competitive environment using Porter's five forces model and identifies possible success factors. Facebook is presented as a case study with a SWOT analysis. The long term objectives and recommendations for social networking sites are also mentioned.
Welcome presentation given by Marieke Guy and Brian Kelly, UKOLN at Institutional Web Management Workshop 2009, University of Essex, 28 - 30, July 2009
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Nudge is a social media agency that specializes in creating social media campaigns for brands on platforms like Facebook, Myspace, and Bebo. They provide services like social ad buying, application design and analysis. They have engaged over 119,000 users for brand campaigns and work with clients like Sky News and The Apprentice. Their approach involves creating engaging social applications and communities to foster conversation around brands.
The document provides an overview of a proposed social media app called "Reqstr". It summarizes the company's mission to create an app that allows users to request and view live videos of events. It outlines the product vision, competitive landscape, target markets, revenue model, team, capital requirements, and risks. The company is seeking $1.1 million in funding in exchange for 39.5% equity to launch the app.
Google's Chrome browser aimed to increase its market share from 14% to 30% over two years by targeting "Pragmatic" users, who use browsers primarily as tools. Its strategy involved improving perceptions of Chrome's speed, stability, and security through marketing emphasizing these factors. Tactics included free internet access booths, outdoor ads, and partnerships promoting Chrome's features to professionals and power users. The goal was to optimize first-time experiences with Chrome and encourage exploration of extensions to develop user loyalty.
The document outlines a three-tiered social media and web strategy for IBM Cloud Computing: 1) Drive awareness of IBM's cloud solutions through optimizing its website and distributing customer-centric content. 2) Differentiate IBM's messaging around security and reliability. 3) Implement a formal strategy to listen and engage through social media channels like LinkedIn, Twitter, YouTube and a cross-functional team. Key to success is a customer-centric approach and internal alignment around the strategy.
The document provides information about a university teamwork platform called LeadTeam. It includes graphs and charts from customer validation research showing that university students currently use multiple platforms for teamwork and find the process time-consuming. The document outlines LeadTeam's minimum viable product, marketing plan, and revenue models. It also compares LeadTeam to competitors like Facebook, Google Drive, Dropbox, and Evernote on features and strengths/weaknesses.
This document discusses social networking websites and provides statistics about key players and the industry. It summarizes user numbers and revenues for top social networks like Facebook, Twitter, Myspace, and LinkedIn. It also provides data on time spent on social networks in India and worldwide, the rapidly growing market in India, and the top social networking markets globally.
The document discusses social networking sites and provides statistics about key players and markets in 2010. It summarizes user numbers, revenues, and rankings of top social networking sites like Facebook, Twitter, Myspace, and LinkedIn. It also provides data on the top social networking markets and sites in India and average time spent on different Indian sites. Finally, it discusses revenue models, an external environment analysis, factors for success, and analyzing competitiveness of social media companies.
The Future for Educational Resource Repositories in a Web 2.0 Worldlisbk
Slides for a talk on "The Future for Educational Resource Repositories in a Web 2.0 World" given by Brian Kelly, UKOLN at an Edspaces workshop held at the University of Southampton on 4 November 2009.
See http://www.ukoln.ac.uk/web-focus/events/workshops/edspace-2009/
MifosX (OSCON 2014) : Bringing Banking to the poor with the help of AngularJS Vishwas Babu
Mifos is a nonprofit organization that uses AngularJS to build a single page application (SPA) for providing banking services to the poor. They chose AngularJS because it cleanly separates views from controllers, supports two-way data binding, directives for extending HTML, and dependency injection. Their SPA built with AngularJS has allowed for faster development cycles and greater contributions from designers. They plan to use Ionic and Cordova to build a tablet app and improve testing with Protractor and offline functionality with Angular 2.
Your intranet on the go - developing QUT Virtual MobileAndy McBride
The rapid acquisition of web-enabled smartphones has produced a strong demand from students and staff at the Queensland University of Technology (QUT) for core intranet functionality to be delivered any time, anywhere on their mobile devices. This presentation is a case study on the development and implementation of QUT Virtual Mobile.
Building (and Sustaining) Impact for your Web Resource lisbk
Talk on "Building (and Sustaining) Impact for your Web Resource" given at ARLIS Study Day on "Dip'ping Your Toe In The Water: Digital Image Projects,
Where To Begin And How Not To End".
See <http://www.ukoln.ac.uk/web-focus/events/workshops/arlis-2007-05/
>
The document summarizes the Microsoft Student Partner (MSP) program, which aims to engage students who are passionate about technology. It discusses the responsibilities of MSPs, which include promoting Microsoft technologies on campus through campus clubs and events. MSPs get access to free and discounted Microsoft software, opportunities to network and develop skills, and experience participating in competitions like the Imagine Cup. The document provides an overview of the MSP program from both the student and Microsoft's perspective.
The document summarizes the Microsoft Student Partner (MSP) program, which aims to engage students who are passionate about technology. It discusses the responsibilities of MSPs, which include promoting Microsoft technologies on campus through campus clubs and events. MSPs get access to free and discounted Microsoft software, opportunities to network and develop skills, and experience to include on their CVs. The document provides an overview of the Imagine Cup competition and other MSP activities and resources available to participants.
Google is the dominant search engine, crawling and indexing webpages to understand their content and how they relate to each other. It then ranks pages based on over 200 factors, with the goal of displaying the most relevant results first. Search engine optimization (SEO) aims to help websites rank higher through both on-site techniques like optimizing content and design, and off-site efforts like building links and social media presence. Understanding how users behave online through search queries and on-site behavior is important for SEO success. The document provides an overview of how Google works and recommendations for an SEO best practices guideline.
This document discusses social networking sites and provides statistics about key players and markets. It analyzes the competitive environment using Porter's five forces model and identifies possible success factors. Facebook is presented as a case study with a SWOT analysis. The long term objectives and recommendations for social networking sites are also mentioned.
Welcome presentation given by Marieke Guy and Brian Kelly, UKOLN at Institutional Web Management Workshop 2009, University of Essex, 28 - 30, July 2009
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
The MECE Principle, developed by Barbara Minto, an ex-consultant at McKinsey, is a foundational tool for structured thinking. Minto is also renowned for the Minto Pyramid Principle, which emphasizes the importance of logical structuring in writing and presenting ideas. This presentation includes a clear explanation of the MECE principle and its significance. It offers a detailed exploration of MECE concepts and categories, highlighting how to create mutually exclusive and collectively exhaustive segments. You will learn to combine MECE with other powerful business frameworks like SWOT, Porter's Five Forces, and BCG Matrix. Discover sophisticated methods for applying MECE in complex scenarios and enhancing your problem-solving abilities. The deck also provides a step-by-step guide to performing thorough and structured MECE analyses, ensuring no aspect is overlooked. Insider tips are included to help you avoid common mistakes and optimize your MECE applications.
The presentation features illustrative examples from various industries to show MECE in action, providing practical insights and inspiration. It includes engaging group activities designed for the practice of the MECE principle, fostering collaborative learning and application. Key takeaways and success factors for mastering the MECE principle and applying it in your professional work are also covered.
The MECE Principle presentation is meticulously designed to provide you with all the tools and knowledge you need to master the MECE principle. Whether you're a business analyst, manager, or strategist, this presentation will empower you to deliver insightful and actionable analysis, drive better decision-making, and achieve outstanding results.
LEARNING OBJECTIVES:
1. Understand the MECE Principle
2. Improve Analytical Skills
3. Apply MECE Framework
4. Enhance Decision-Making
5. Optimize Resource Allocation
6. Facilitate Strategic Planning
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Adani Group Requests For Additional Land For Its Dharavi Redevelopment Projec...Adani case
It will bring about growth and development not only in Maharashtra but also in our country as a whole, which will experience prosperity. The project will also give the Adani Group an opportunity to rise above the controversies that have been ongoing since the Adani CBI Investigation.
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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Cu online finalversion
1. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 :::The semantic social portal. The 'SSP' technology:: A presentation by: The Postgraduate Management Students UCR-Extension
2. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Intro Clip “Our Nova”
3.
4. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 The “Entrepreneurs” Fabian (COO) Hoang Anh (CMO) Johannes (CFO) Luu (CEO) Sebastian Yeonzoo Natalia Olivia Alex Benjamin Will JJ Nikei Eike Linh Hoang Grace Mia
5. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Circle of Summary Customers: Convenience + Functionality Breakthrough Technology Competitors: Web 2.0 vs 3.0
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9. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Answers instead of Results!
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11. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 COO - Department
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15. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Enterprise Value Standalone Value = $ 64 Million Net Present Value is calculated with the DCF-Modell Year 2011 2012 2013 FV NetCash 1.150.000 7.249.560 16.889.787 84.448.933,26 CoC=20 % 1,20 1,44 1,73 PV 958.333,33 5.034.416,81 9.774.182,09 48.870.910,45 NPV 64.637.842,68
16.
17. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Ideal place chosen
18. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 MARKETING DEPARTMENT Hoang Anh (CMO) Alex Benjamin Will JJ Nikei
19.
20. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Market Analysis
35. Unique Selling Proposition I use cuonline.com instead of Yoono because cuonline.com is very simple to use but still includes everything I need. In short: Cuonline = Convenience + Functionality
36. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Costs & Revenues
37. Revenue Streams Three steps evolution Start-Up: Simple third party advertisments (req: none) Intermediate: Exclusive games (req: critical mass) Established: Data-mining for individualized marketing (req: trust/brand status
38. Revenue Implementation Prerequisites Simple third party advertisements: Requires building internal advertising program (negligible cost to code but will require a min 3 full time employees to maintain.). Exclusive games: Contact Zynga, Playdom (Establish relationship then ask for critical mass of users for which they would consider developing software for us). Data-mining for individualized marketing: Brand status will be considered achieved at: 60% brand recognition & 95% favorable user experience.
39. User Revenue Estimates We use Facebook (2009) as a benchmark to estimate potential revenue of social media site: 200 million users. $125 million from brand ads. = 0.625$/user $150 million from Facebook’s ad deal with Microsoft. = 0.75$/user $200 million from self-service ads. = 1$/user $75 million from virtual goods. = 0.375$/user Total: $550 Million. = 2.75$/user
40.
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42. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Organization & Timeframe
43. Organization Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 CEO COO CMO CFO Accounting HR R&D / Infrastructure Marketing Sales Processmgt. Controlling Customer Service
44. Project Start Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Customer Survey 1 Define customer needs and develope our product 2 Organizational Structure/Employees 4 Finance 3 Provide infrastructure/Rent an office/buy and install equipments 5
45. One year plan Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 3 month 12 month 9 month 6 month 40 Servers = 50,000 Visits 80 Servers = 100,000 Visits 200 Servers = 500,000 Visits 750,000 Customers 4,500,000 Customers 20,250,000 Customers 22,800,000 Customers
46.
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49. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Employees
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52. Wages of Employees Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Department Employees Money per person /p.a. Total CEO 1 75,000 75,000 COO, CMO, CFO 3 60,000 180,000 Process Management 2 40,000 80,000 Human Resource 2 35,000 70,000 R & D / Infrastructure 2 35,000 70,000 Marketing 2 40,000 80,000 Sales 1 35,000 35,000 Customer Service 1 30,000 30,000 Accounting 2 40,000 80,000 Controlling 1 40,000 40,000 Total before gov. exp. 17 Ø 43,000 740,000 Government expenses 11% 81,400 Total 821,400
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54. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Equipment & Infrastructure
58. Overview Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Start Need of 40 Server 4 month Need of 80 Server Need of 200 Server Handle ~22 million customers, 500.000 visitors at one time 1 year Need of 200 high performance server Investment in Own-Server-Room 10 month
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64. Server Connection Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Fiber-to-the-Home (FTTH) Speed per Line 50 Mbps Cost per month $140 Need of 2000 Mbps Costs per month $140 x 20 = $2.800
65. Further Investments Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Investment Server – Locker $20.000 Switches, Router $100.000 Aggregate $20.000 Wiring $50.000 Misc $10.000 ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- Total $200.000
66. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Johannes (CFO) Eike Linh Hoang Grace Mia FINANCIAL DEPARTMENT
67. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Founding CUonline Bahrain Bahamas Bermuda Cayman Islands California, USA
68. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Investment Environment
69. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Cash Flow Forecast
70. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Cash Flow Forecast
71. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Break even analysis Break even will be reached in the end of the first year starting with investments and monthly costs High risk in this time frame
72. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Enterprise Value Standalone Value = $ 64 Million Net Present Value is calculated with the DCF-Modell Year 2011 2012 2013 FV NetCash 1.150.000 7.249.560 16.889.787 84.448.933,26 CoC=20 % 1,20 1,44 1,73 PV 958.333,33 5.034.416,81 9.774.182,09 48.870.910,45 NPV 64.637.842,68
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74. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Ideal place chosen
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76. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Transaction freedom Bahrain Bahamas Bermuda Cayman Islands
77. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Investment Environment
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82. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Bahamas
83. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Bahrain
84. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Bermuda
85. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Cayman Islands
86. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Banking Options
87. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Checking
88. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Saving
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90. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Lending Options Small Business Administration Loans Business Line of Credit This Solution Offers Secured funds, backed by the Small Business Administration, to use for business start-up, working capital, business acquisition and real estate. Loan terms up to 25 years. An unsecured revolving line of credit, backed by the Small Business Administration, to use for invoices, payroll or any other short-term business need with no cash advance fees. Line of credit terms of 5 years. Ideal For New and emerging businesses. New and emerging businesses. Credit Amount $50,000 to $5,200,000 $10,000 to $200,000 Rate 6 – 7.5% 6 – 13% Collateral Bank will take a secured interest in the business assets. None — it's unsecured A signed loan contract is the banks guarantee of repayment of startup funding.
91. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Banking
92. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Current Funding Requirements Amount: $ 1.500.000 Timing: $ 750.000 in front 3 x $ 250.000 splitted over the next 3 months Type a. Equity = $ 200.000 b. Angel = $ 1.800.000
93. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Prospective Financial Data (2011) Income Expected profit in 2011= $ 947.473
95. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected revenues in the first 8 months The high expected growth rates after the first half year are due to the marketing activities and especially word of mouth.
96. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected expenses in the first 8 months
97. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected Traffic and Revenues in 2012 (by quarter) Revenues from online ads increase due to more personalized advertisments.
98. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected Traffic and Revenues in 2013 (by quarter) Revenues will reach $ 20 Mio due to continuous growth in traffic.
99. Final Class Project Presentation Postgraduate Management UCR – Extension June 9, 2010 Expected Profit in 2012 Expected profit in 2012 = $ 4.134.558