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Mae Khoory
International Development
Reflection Paper 3
Dr. Indrakshi Tandon
Critique the relationship between international financial
institutions (i.e. the World Bank and the IMF) and developing
nations, and their promotion of neoliberal economic policies.
The World Bank and the International Monetary Fund has
expanded their global reach and exert a great amount of
influence when dealing with foreign countries and their internal
affairs. These financial institutions hold a lot of power when it
comes to determining the future of a developing country (or any
country whether rich or poor, that took a loan from them). A
great example of how these financial institutions utilize their
power is the in documentary watched in class, which exhibited
the IMF and the Suharto Regime, their relations, what went
wrong and the consequences suffered.
Just a brief summary of both financial institutions, the World
Bank was founded at the United Nations Monetary and
Financial Conference (also known as the Bretton Woods
Conference) in 1944. The International Monetary Fund was also
founded alongside the World Bank in 1945, which was in the
end of World War II. These financial institutions followed the
Bretton Woods system; this system was used to control the
value of money between countries. They were established in an
era where the political climate was completely different than the
current political climate. At the beginning, their aim was to help
developing countries emerge from poverty and instability, but
that slowly changed into an aggressive implementation of
neoliberal economic policies that did more harm than good to
the underdeveloped countries.
After gathering information and building up a fundamental idea
of both these financial institutions and their forceful
implementation of neoliberal policies on developing countries; I
have concluded that developing countries are the puppets of
these financial institutions, and these financial institutions are
the puppets of the neoliberal “regime”. Firstly, why do I say
neoliberal “regime”? Let us begin by defining a regime. In
politics, a regime is a form of government (or a set of rules)
that shapes the procedures of a government and its relationship
with the society. In this case, the regime consists of private and
powerful individuals who own large and powerful corporations
that permit control for their own interests in order to gain
profit; they shape the procedures of the (underdeveloped)
society. I am pointing out the fact that these financial
institutions use neoliberal policies as a form of governing on a
country.
Why do I say puppet? In regards to the developing country’s
relationship with these institutions, they fell into the hands of
these powerful entities in (most likely) the desperation of their
need for money. After being loaned the money, the IMF and the
World Bank are able to control these countries’ internal affairs
because now, they have a say in how they should use that
money. Whereas the neoliberal “regime” is using these financial
institutions as puppets in order to get what they want; private
interests, benefits and the maximization of profits.
With all the mess created, the profit made, and the harm done,
there is still something that is quite clear: all of them cannot
seem to exist without one another. If the developing country
wants to increase their output, where will they get their large
sum of money from, quickly? Increasing tax does not make
sense because their peoples’ income is not that high. They can
utilize their natural resources, but it costs something to extract
them. The IMF and the World Bank will not exist if the
developing countries did not need them. And neoliberal policies
will not be effective without a powerful entity implementing
them.
How can we improve these financial institutions’ relationship
with these underdeveloped countries? I don’t think I have a
realistic answer to that. As long as they continue to have a
capitalist “way of thinking”, no improvements can be
accomplished. As long as these financial institutions carry the
power to dominate and the control the weak, exploitation in
these countries as a result of borrowing will always exist.
Twitter
Few companies have had such a vast global impact in so short a
time as Twitter. The online social networking company was the
brainchild of Jack Dorsey, Evan Williams, Biz Snow, and Noah
Glass back in 2005. Dorsey though it would be revolutionary if
people could send a text to one number and have it broadcast to
all their friends. “I want to make something so simple, you
don’t even think about it, you just write.” The code name for
the concept was “twttr,” which eventually morphed into Twitter
message on March 21, 2006.
At the heart of Twitter are tweets, text messages limited to
140 characters. Dorsey once tweeted, “One could change the
world with 140 characters.” Registered users can send and
receive tweets, while unregistered users can only read them. In
response to users’ comments and ideas the company added more
features to help organize the ongoing communication on
Twitter, including the @ sign in front of username, direct
messages, and the retweet. Web developer Chris Messina
suggested adding a hashtag (#) symbol to help organize
categories of conversation or search for tweets on a common
topic. For example, #Grammys will bring a user to
conversations about the Grammys.
Twitter grew slowly during its first year, but things started
to heat up in 2007 when the company set up 51- inch plasma
screens around the grounds of the South by Southwest
interactive festival and broadcast tweets sent by attendees.
Overnight, activity increased from 20,000 to 60,000 tweets a
day.
Another milestone came on January 15, 2009, when US
Airways flight 1549 landed safely on the Hudson River in New
York City during an emergency. An eyewitness on a commuter
ferry broke the news worldwide when he snapped a photo of the
plane on the river, wrote a tweet, and sent it to his 170
followers. The tweet and #Flight1549 went viral within minutes
and proved that Twitter had transformed the way we get news.
Seth Mnookin, MIT’s Associate Director of Science
Writing, explained why Twitter has been so revolutionary in
media: “What the advent of television or radio did was give a
small group of people a new way to reach the masses. And this
essentially is doing the same thing, for the masses.” Twitter
captures and records history in real time with eyewitness
accounts, pictures, and thoughts.
Celebrities and sports figures started to embrace Twitter in
2009. Perhaps the most influential early adopter was Ashton
Kutcher, the first celebrity to reach 1 million followers. Katy
Perry, Barack Obama, Lady Gaga, and Justin Bieber are now
among the most followed Tweeters, with tens of millions
followers each.
By 2011, Twitter had expanded across seven different
countries and languages. The medium had a huge impact on the
Arab Spring, when millions demanded the overthrow of
oppressive Middle East regimes. Bahraini protester Maryam Al -
Khawaja explained that in many countries Twitter is about
entertainment, but in the Middle East and North Africa, it can
make the difference between life and death. Twitter gave
activists a means to share accurate and uncensored information,
connect with like accurate and uncensored information, connect
with like minded individuals, and organize street operations at
unheard-of speed. Hussein Amin, professor of mass
communication at the American University in Cairo, explained,
“[Social networks] for the first time provided activists with an
opportunity to quickly disseminate information while bypassing
government restrictions.”
During the 2012 U.S. presidential election, Twitter had
enormous impact on campaigns and communications with
voters. In fact, the most popular tweet of 2012 was “Four more
years, “posted by Barack Obama after he won the reelection. It
was retweeted almost 1 million times.
Twitter went public in November 2013 and raised $2.1
billion in the second-biggest Internet IPO in history (Facebook
raised $16 billion in 2012). Its global impact has grown so great
that it operated in 35 languages and has grown so great that it
operates in 35 languages and 70 percent of users live outside the
United States. In 2014, 500 million users were registered on
Twitter, 250 million were active, and more than 400 million
tweets were posted each day around the globe.
Today, people use Twitter for many reasons, including
promoting a brand or company, raising money for charities,
breaking news, following favorite celebrities, or, as Dorsey
said, changing the world. Twitter describes itself as a global
platform for public self-expression and conversation in real
time. Mark Burnett, the producer stated, “Twitter actually is the
real time, water cooler conversation of young America.” The
company’s ultimate goal is to reach everyone in the world.
Questions
1. Discuss Twitter’s global impact since its inception.
2. Who are Twitter’s biggest competitors? How does Twitter
differ from other social media companies?
3. What marketing challenges does Twitter face as it continues
to expand its brand globally?
Twitter
Few companies have had such a vast global impact in so short a
time as Twitter. The online social networking company was the
brainchild of Jack Dorsey, Evan Williams, Biz Snow, and Noah
Glass back in 2005. Dorsey though it would be revolutionar y if
people could send a text to one number and have it broadcast to
all their friends. “I want to make something so simple, you
don’t even think about it, you just write.” The code name for
the concept was “twttr,” which eventually morphed into Twitter
message on March 21, 2006.
At the heart of Twitter are tweets, text messages limited to
140 characters. Dorsey once tweeted, “One could change the
world with 140 characters.” Registered users can send and
receive tweets, while unregistered users can only read them. In
response to users’ comments and ideas the company added more
features to help organize the ongoing communication on
Twitter, including the @ sign in front of username, direct
messages, and the retweet. Web developer Chris Messina
suggested adding a hashtag (#) symbol to help organize
categories of conversation or search for tweets on a common
topic. For example, #Grammys will bring a user to
conversations about the Grammys.
Twitter grew slowly during its first year, but things started
to heat up in 2007 when the company set up 51- inch plasma
screens around the grounds of the South by Southwest
interactive festival and broadcast tweets sent by attendees.
Overnight, activity increased from 20,000 to 60,000 tweets a
day.
Another milestone came on January 15, 2009, when US
Airways flight 1549 landed safely on the Hudson River in New
York City during an emergency. An eyewitness on a commuter
ferry broke the news worldwide when he snapped a photo of the
plane on the river, wrote a tweet, and sent it to his 170
followers. The tweet and #Flight1549 went viral within minutes
and proved that Twitter had transformed the way we get news.
Seth Mnookin, MIT’s Associate Director of Science
Writing, explained why Twitter has been so revolutionary in
media: “What the advent of television or radio did was give a
small group of people a new way to reach the masses. And this
essentially is doing the same thing, for the masses.” Twitter
captures and records history in real time with eyewitness
accounts, pictures, and thoughts.
Celebrities and sports figures started to embrace Twitter in
2009. Perhaps the most influential early adopter was Ashton
Kutcher, the first celebrity to reach 1 million followers. Katy
Perry, Barack Obama, Lady Gaga, and Justin Bieber are now
among the most followed Tweeters, with tens of millions
followers each.
By 2011, Twitter had expanded across seven different
countries and languages. The medium had a huge impact on the
Arab Spring, when millions demanded the overthrow of
oppressive Middle East regimes. Bahraini protester Maryam Al-
Khawaja explained that in many countries Twitter is about
entertainment, but in the Middle East and North Africa, it can
make the difference between life and death. Twitter gave
activists a means to share accurate and uncensored information,
connect with like accurate and uncensored information, connect
with like minded individuals, and organize street operations at
unheard-of speed. Hussein Amin, professor of mass
communication at the American University in Cairo, explained,
“[Social networks] for the first time provided activists with an
opportunity to quickly disseminate information while bypassing
government restrictions.”
During the 2012 U.S. presidential election, Twitter had
enormous impact on campaigns and communications with
voters. In fact, the most popular tweet of 2012 was “Four more
years, “posted by Barack Obama after he won the reelection. It
was retweeted almost 1 million times.
Twitter went public in November 2013 and raised $2.1
billion in the second-biggest Internet IPO in history (Facebook
raised $16 billion in 2012). Its global impact has grown so great
that it operated in 35 languages and has grown so great that it
operates in 35 languages and 70 percent of users live outside the
United States. In 2014, 500 million users were registered on
Twitter, 250 million were active, and more than 400 million
tweets were posted each day around the globe.
Today, people use Twitter for many reasons, including
promoting a brand or company, raising money for charities,
breaking news, following favorite celebrities, or, as Dorsey
said, changing the world. Twitter describes itself as a global
platform for public self-expression and conversation in real
time. Mark Burnett, the producer stated, “Twitter actually is the
real time, water cooler conversation of young America.” The
company’s ultimate goal is to reach everyone in the world.
Questions
1. Discuss Twitter’s global impact since its inception.
2. Who are Twitter’s biggest competitors? How does Twitter
differ from other social media companies?
3. What marketing challenges does Twitter face as it continues
to expand its brand globally?
Twitter
Few companies have had such a vast global impact in so short a
time as Twitter. The online social networking company was the
brainchild of Jack Dorsey, Evan Williams, Biz Snow, and Noah
Glass back in 2005. Dorsey though it would be revolutionary if
people could send a text to one number and have it broadcast to
all their friends. “I want to make something so simple, you
don’t even think about it, you just write.” The code name for
the concept was “twttr,” which eventually morphed into Twitter
message on March 21, 2006.
At the heart of Twitter are tweets, text messages limited to
140 characters. Dorsey once tweeted, “One could change the
world with 140 characters.” Registered users can send and
receive tweets, while unregistered users can only read them. In
response to users’ comments and ideas the company added more
features to help organize the ongoing communication on
Twitter, including the @ sign in front of username, direct
messages, and the retweet. Web developer Chris Messina
suggested adding a hashtag (#) symbol to help organize
categories of conversation or search for tweets on a common
topic. For example, #Grammys will bring a user to
conversations about the Grammys.
Twitter grew slowly during its first year, but things started
to heat up in 2007 when the company set up 51- inch plasma
screens around the grounds of the South by Southwest
interactive festival and broadcast tweets sent by attendees.
Overnight, activity increased from 20,000 to 60,000 tweets a
day.
Another milestone came on January 15, 2009, when US
Airways flight 1549 landed safely on the Hudson River in New
York City during an emergency. An eyewitness on a commuter
ferry broke the news worldwide when he snapped a photo of the
plane on the river, wrote a tweet, and sent it to his 170
followers. The tweet and #Flight1549 went viral within minutes
and proved that Twitter had transformed the way we get news.
Seth Mnookin, MIT’s Associate Director of Science
Writing, explained why Twitter has been so revolutionary in
media: “What the advent of television or radio did was give a
small group of people a new way to reach the masses. And this
essentially is doing the same thing, for the masses.” Twitter
captures and records history in real time with eyewitness
accounts, pictures, and thoughts.
Celebrities and sports figures started to embrace Twitter in
2009. Perhaps the most influential early adopter was Ashton
Kutcher, the first celebrity to reach 1 million followers. Katy
Perry, Barack Obama, Lady Gaga, and Justin Bieber are now
among the most followed Tweeters, with tens of millions
followers each.
By 2011, Twitter had expanded across seven different
countries and languages. The medium had a huge impact on the
Arab Spring, when millions demanded the overthrow of
oppressive Middle East regimes. Bahraini protester Maryam Al -
Khawaja explained that in many countries Twitter is about
entertainment, but in the Middle East and North Africa, it can
make the difference between life and death. Twitter gave
activists a means to share accurate and uncensored information,
connect with like accurate and uncensored information, connect
with like minded individuals, and organize street operations at
unheard-of speed. Hussein Amin, professor of mass
communication at the American University in Cairo, explained,
“[Social networks] for the first time provided activists with an
opportunity to quickly disseminate information while bypassing
government restrictions.”
During the 2012 U.S. presidential election, Twitter had
enormous impact on campaigns and communications with
voters. In fact, the most popular tweet of 2012 was “Four more
years, “posted by Barack Obama after he won the reelection. It
was retweeted almost 1 million times.
Twitter went public in November 2013 and raised $2.1
billion in the second-biggest Internet IPO in history (Facebook
raised $16 billion in 2012). Its global impact has grown so great
that it operated in 35 languages and has grown so great that it
operates in 35 languages and 70 percent of users live outside the
United States. In 2014, 500 million users were registered on
Twitter, 250 million were active, and more than 400 million
tweets were posted each day around the globe.
Today, people use Twitter for many reasons, including
promoting a brand or company, raising money for charities,
breaking news, following favorite celebrities, or, as Dorsey
said, changing the world. Twitter describes itself as a global
platform for public self-expression and conversation in real
time. Mark Burnett, the producer stated, “Twitter actually is the
real time, water cooler conversation of young America.” The
company’s ultimate goal is to reach everyone in the world.
Questions
1. Discuss Twitter’s global impact since its inception.
2. Who are Twitter’s biggest competitors? How does Twitter
differ from other social media companies?
3. What marketing challenges does Twitter face as it continues
to expand its brand globally?
Twitter
Few companies have had such a vast global impact in so short a
time as Twitter. The online social networking company was the
brainchild of Jack Dorsey, Evan Williams, Biz Snow, and Noah
Glass back in 2005. Dorsey though it would be revolutionary if
people could send a text to one number and have it broadcast to
all their friends. “I want to make something so simple, you
don’t even think about it, you just write.” The code name for
the concept was “twttr,” which eventually morphed into Twitter
message on March 21, 2006.
At the heart of Twitter are tweets, text messages limited to
140 characters. Dorsey once tweeted, “One could change the
world with 140 characters.” Registered users can send and
receive tweets, while unregistered users can only read them. In
response to users’ comments and ideas the company added more
features to help organize the ongoing communication on
Twitter, including the @ sign in front of username, direct
messages, and the retweet. Web developer Chris Messina
suggested adding a hashtag (#) symbol to help organize
categories of conversation or search for tweets on a common
topic. For example, #Grammys will bring a user to
conversations about the Grammys.
Twitter grew slowly during its first year, but things started
to heat up in 2007 when the company set up 51- inch plasma
screens around the grounds of the South by Southwest
interactive festival and broadcast tweets sent by attendees.
Overnight, activity increased from 20,000 to 60,000 tweets a
day.
Another milestone came on January 15, 2009, when US
Airways flight 1549 landed safely on the Hudson River in New
York City during an emergency. An eyewitness on a commuter
ferry broke the news worldwide when he snapped a photo of the
plane on the river, wrote a tweet, and sent it to his 170
followers. The tweet and #Flight1549 went viral within minutes
and proved that Twitter had transformed the way we get news.
Seth Mnookin, MIT’s Associate Director of Science
Writing, explained why Twitter has been so revolutionar y in
media: “What the advent of television or radio did was give a
small group of people a new way to reach the masses. And this
essentially is doing the same thing, for the masses.” Twitter
captures and records history in real time with eyewitness
accounts, pictures, and thoughts.
Celebrities and sports figures started to embrace Twitter in
2009. Perhaps the most influential early adopter was Ashton
Kutcher, the first celebrity to reach 1 million followers. Katy
Perry, Barack Obama, Lady Gaga, and Justin Bieber are now
among the most followed Tweeters, with tens of millions
followers each.
By 2011, Twitter had expanded across seven different
countries and languages. The medium had a huge impact on the
Arab Spring, when millions demanded the overthrow of
oppressive Middle East regimes. Bahraini protester Maryam Al -
Khawaja explained that in many countries Twitter is about
entertainment, but in the Middle East and North Africa, it can
make the difference between life and death. Twitter gave
activists a means to share accurate and uncensored information,
connect with like accurate and uncensored information, connect
with like minded individuals, and organize street operations at
unheard-of speed. Hussein Amin, professor of mass
communication at the American University in Cairo, explained,
“[Social networks] for the first time provided activists with an
opportunity to quickly disseminate information while bypassing
government restrictions.”
During the 2012 U.S. presidential election, Twitter had
enormous impact on campaigns and communications with
voters. In fact, the most popular tweet of 2012 was “Four more
years, “posted by Barack Obama after he won the reelection. It
was retweeted almost 1 million times.
Twitter went public in November 2013 and raised $2.1
billion in the second-biggest Internet IPO in history (Facebook
raised $16 billion in 2012). Its global impact has grown so great
that it operated in 35 languages and has grown so great that it
operates in 35 languages and 70 percent of users live outside the
United States. In 2014, 500 million users were registered on
Twitter, 250 million were active, and more than 400 million
tweets were posted each day around the globe.
Today, people use Twitter for many reasons, including
promoting a brand or company, raising money for charities,
breaking news, following favorite celebrities, or, as Dorsey
said, changing the world. Twitter describes itself as a global
platform for public self-expression and conversation in real
time. Mark Burnett, the producer stated, “Twitter actually is the
real time, water cooler conversation of young America.” The
company’s ultimate goal is to reach everyone in the world.
Questions
1. Discuss Twitter’s global impact since its inception.
2. Who are Twitter’s biggest competitors? How does Twitter
differ from other social media companies?
3. What marketing challenges does Twitter face as it continues
to expand its brand globally?

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Mae Khoory International DevelopmentReflection Paper 3 Dr. I

  • 1. Mae Khoory International Development Reflection Paper 3 Dr. Indrakshi Tandon Critique the relationship between international financial institutions (i.e. the World Bank and the IMF) and developing nations, and their promotion of neoliberal economic policies. The World Bank and the International Monetary Fund has expanded their global reach and exert a great amount of influence when dealing with foreign countries and their internal affairs. These financial institutions hold a lot of power when it comes to determining the future of a developing country (or any country whether rich or poor, that took a loan from them). A great example of how these financial institutions utilize their power is the in documentary watched in class, which exhibited the IMF and the Suharto Regime, their relations, what went wrong and the consequences suffered. Just a brief summary of both financial institutions, the World Bank was founded at the United Nations Monetary and Financial Conference (also known as the Bretton Woods Conference) in 1944. The International Monetary Fund was also founded alongside the World Bank in 1945, which was in the end of World War II. These financial institutions followed the Bretton Woods system; this system was used to control the value of money between countries. They were established in an era where the political climate was completely different than the current political climate. At the beginning, their aim was to help developing countries emerge from poverty and instability, but that slowly changed into an aggressive implementation of neoliberal economic policies that did more harm than good to the underdeveloped countries. After gathering information and building up a fundamental idea
  • 2. of both these financial institutions and their forceful implementation of neoliberal policies on developing countries; I have concluded that developing countries are the puppets of these financial institutions, and these financial institutions are the puppets of the neoliberal “regime”. Firstly, why do I say neoliberal “regime”? Let us begin by defining a regime. In politics, a regime is a form of government (or a set of rules) that shapes the procedures of a government and its relationship with the society. In this case, the regime consists of private and powerful individuals who own large and powerful corporations that permit control for their own interests in order to gain profit; they shape the procedures of the (underdeveloped) society. I am pointing out the fact that these financial institutions use neoliberal policies as a form of governing on a country. Why do I say puppet? In regards to the developing country’s relationship with these institutions, they fell into the hands of these powerful entities in (most likely) the desperation of their need for money. After being loaned the money, the IMF and the World Bank are able to control these countries’ internal affairs because now, they have a say in how they should use that money. Whereas the neoliberal “regime” is using these financial institutions as puppets in order to get what they want; private interests, benefits and the maximization of profits. With all the mess created, the profit made, and the harm done, there is still something that is quite clear: all of them cannot seem to exist without one another. If the developing country wants to increase their output, where will they get their large sum of money from, quickly? Increasing tax does not make sense because their peoples’ income is not that high. They can utilize their natural resources, but it costs something to extract them. The IMF and the World Bank will not exist if the developing countries did not need them. And neoliberal policies will not be effective without a powerful entity implementing them. How can we improve these financial institutions’ relationship
  • 3. with these underdeveloped countries? I don’t think I have a realistic answer to that. As long as they continue to have a capitalist “way of thinking”, no improvements can be accomplished. As long as these financial institutions carry the power to dominate and the control the weak, exploitation in these countries as a result of borrowing will always exist. Twitter Few companies have had such a vast global impact in so short a time as Twitter. The online social networking company was the brainchild of Jack Dorsey, Evan Williams, Biz Snow, and Noah Glass back in 2005. Dorsey though it would be revolutionary if people could send a text to one number and have it broadcast to all their friends. “I want to make something so simple, you don’t even think about it, you just write.” The code name for the concept was “twttr,” which eventually morphed into Twitter message on March 21, 2006. At the heart of Twitter are tweets, text messages limited to 140 characters. Dorsey once tweeted, “One could change the world with 140 characters.” Registered users can send and receive tweets, while unregistered users can only read them. In response to users’ comments and ideas the company added more features to help organize the ongoing communication on Twitter, including the @ sign in front of username, direct messages, and the retweet. Web developer Chris Messina suggested adding a hashtag (#) symbol to help organize categories of conversation or search for tweets on a common topic. For example, #Grammys will bring a user to conversations about the Grammys. Twitter grew slowly during its first year, but things started to heat up in 2007 when the company set up 51- inch plasma screens around the grounds of the South by Southwest interactive festival and broadcast tweets sent by attendees. Overnight, activity increased from 20,000 to 60,000 tweets a
  • 4. day. Another milestone came on January 15, 2009, when US Airways flight 1549 landed safely on the Hudson River in New York City during an emergency. An eyewitness on a commuter ferry broke the news worldwide when he snapped a photo of the plane on the river, wrote a tweet, and sent it to his 170 followers. The tweet and #Flight1549 went viral within minutes and proved that Twitter had transformed the way we get news. Seth Mnookin, MIT’s Associate Director of Science Writing, explained why Twitter has been so revolutionary in media: “What the advent of television or radio did was give a small group of people a new way to reach the masses. And this essentially is doing the same thing, for the masses.” Twitter captures and records history in real time with eyewitness accounts, pictures, and thoughts. Celebrities and sports figures started to embrace Twitter in 2009. Perhaps the most influential early adopter was Ashton Kutcher, the first celebrity to reach 1 million followers. Katy Perry, Barack Obama, Lady Gaga, and Justin Bieber are now among the most followed Tweeters, with tens of millions followers each. By 2011, Twitter had expanded across seven different countries and languages. The medium had a huge impact on the Arab Spring, when millions demanded the overthrow of oppressive Middle East regimes. Bahraini protester Maryam Al - Khawaja explained that in many countries Twitter is about entertainment, but in the Middle East and North Africa, it can make the difference between life and death. Twitter gave activists a means to share accurate and uncensored information, connect with like accurate and uncensored information, connect with like minded individuals, and organize street operations at unheard-of speed. Hussein Amin, professor of mass communication at the American University in Cairo, explained, “[Social networks] for the first time provided activists with an opportunity to quickly disseminate information while bypassing government restrictions.”
  • 5. During the 2012 U.S. presidential election, Twitter had enormous impact on campaigns and communications with voters. In fact, the most popular tweet of 2012 was “Four more years, “posted by Barack Obama after he won the reelection. It was retweeted almost 1 million times. Twitter went public in November 2013 and raised $2.1 billion in the second-biggest Internet IPO in history (Facebook raised $16 billion in 2012). Its global impact has grown so great that it operated in 35 languages and has grown so great that it operates in 35 languages and 70 percent of users live outside the United States. In 2014, 500 million users were registered on Twitter, 250 million were active, and more than 400 million tweets were posted each day around the globe. Today, people use Twitter for many reasons, including promoting a brand or company, raising money for charities, breaking news, following favorite celebrities, or, as Dorsey said, changing the world. Twitter describes itself as a global platform for public self-expression and conversation in real time. Mark Burnett, the producer stated, “Twitter actually is the real time, water cooler conversation of young America.” The company’s ultimate goal is to reach everyone in the world. Questions 1. Discuss Twitter’s global impact since its inception. 2. Who are Twitter’s biggest competitors? How does Twitter differ from other social media companies? 3. What marketing challenges does Twitter face as it continues to expand its brand globally? Twitter Few companies have had such a vast global impact in so short a time as Twitter. The online social networking company was the brainchild of Jack Dorsey, Evan Williams, Biz Snow, and Noah
  • 6. Glass back in 2005. Dorsey though it would be revolutionar y if people could send a text to one number and have it broadcast to all their friends. “I want to make something so simple, you don’t even think about it, you just write.” The code name for the concept was “twttr,” which eventually morphed into Twitter message on March 21, 2006. At the heart of Twitter are tweets, text messages limited to 140 characters. Dorsey once tweeted, “One could change the world with 140 characters.” Registered users can send and receive tweets, while unregistered users can only read them. In response to users’ comments and ideas the company added more features to help organize the ongoing communication on Twitter, including the @ sign in front of username, direct messages, and the retweet. Web developer Chris Messina suggested adding a hashtag (#) symbol to help organize categories of conversation or search for tweets on a common topic. For example, #Grammys will bring a user to conversations about the Grammys. Twitter grew slowly during its first year, but things started to heat up in 2007 when the company set up 51- inch plasma screens around the grounds of the South by Southwest interactive festival and broadcast tweets sent by attendees. Overnight, activity increased from 20,000 to 60,000 tweets a day. Another milestone came on January 15, 2009, when US Airways flight 1549 landed safely on the Hudson River in New York City during an emergency. An eyewitness on a commuter ferry broke the news worldwide when he snapped a photo of the plane on the river, wrote a tweet, and sent it to his 170 followers. The tweet and #Flight1549 went viral within minutes and proved that Twitter had transformed the way we get news. Seth Mnookin, MIT’s Associate Director of Science Writing, explained why Twitter has been so revolutionary in media: “What the advent of television or radio did was give a small group of people a new way to reach the masses. And this essentially is doing the same thing, for the masses.” Twitter
  • 7. captures and records history in real time with eyewitness accounts, pictures, and thoughts. Celebrities and sports figures started to embrace Twitter in 2009. Perhaps the most influential early adopter was Ashton Kutcher, the first celebrity to reach 1 million followers. Katy Perry, Barack Obama, Lady Gaga, and Justin Bieber are now among the most followed Tweeters, with tens of millions followers each. By 2011, Twitter had expanded across seven different countries and languages. The medium had a huge impact on the Arab Spring, when millions demanded the overthrow of oppressive Middle East regimes. Bahraini protester Maryam Al- Khawaja explained that in many countries Twitter is about entertainment, but in the Middle East and North Africa, it can make the difference between life and death. Twitter gave activists a means to share accurate and uncensored information, connect with like accurate and uncensored information, connect with like minded individuals, and organize street operations at unheard-of speed. Hussein Amin, professor of mass communication at the American University in Cairo, explained, “[Social networks] for the first time provided activists with an opportunity to quickly disseminate information while bypassing government restrictions.” During the 2012 U.S. presidential election, Twitter had enormous impact on campaigns and communications with voters. In fact, the most popular tweet of 2012 was “Four more years, “posted by Barack Obama after he won the reelection. It was retweeted almost 1 million times. Twitter went public in November 2013 and raised $2.1 billion in the second-biggest Internet IPO in history (Facebook raised $16 billion in 2012). Its global impact has grown so great that it operated in 35 languages and has grown so great that it operates in 35 languages and 70 percent of users live outside the United States. In 2014, 500 million users were registered on Twitter, 250 million were active, and more than 400 million tweets were posted each day around the globe.
  • 8. Today, people use Twitter for many reasons, including promoting a brand or company, raising money for charities, breaking news, following favorite celebrities, or, as Dorsey said, changing the world. Twitter describes itself as a global platform for public self-expression and conversation in real time. Mark Burnett, the producer stated, “Twitter actually is the real time, water cooler conversation of young America.” The company’s ultimate goal is to reach everyone in the world. Questions 1. Discuss Twitter’s global impact since its inception. 2. Who are Twitter’s biggest competitors? How does Twitter differ from other social media companies? 3. What marketing challenges does Twitter face as it continues to expand its brand globally? Twitter Few companies have had such a vast global impact in so short a time as Twitter. The online social networking company was the brainchild of Jack Dorsey, Evan Williams, Biz Snow, and Noah Glass back in 2005. Dorsey though it would be revolutionary if people could send a text to one number and have it broadcast to all their friends. “I want to make something so simple, you don’t even think about it, you just write.” The code name for the concept was “twttr,” which eventually morphed into Twitter message on March 21, 2006. At the heart of Twitter are tweets, text messages limited to 140 characters. Dorsey once tweeted, “One could change the world with 140 characters.” Registered users can send and receive tweets, while unregistered users can only read them. In response to users’ comments and ideas the company added more features to help organize the ongoing communication on Twitter, including the @ sign in front of username, direct
  • 9. messages, and the retweet. Web developer Chris Messina suggested adding a hashtag (#) symbol to help organize categories of conversation or search for tweets on a common topic. For example, #Grammys will bring a user to conversations about the Grammys. Twitter grew slowly during its first year, but things started to heat up in 2007 when the company set up 51- inch plasma screens around the grounds of the South by Southwest interactive festival and broadcast tweets sent by attendees. Overnight, activity increased from 20,000 to 60,000 tweets a day. Another milestone came on January 15, 2009, when US Airways flight 1549 landed safely on the Hudson River in New York City during an emergency. An eyewitness on a commuter ferry broke the news worldwide when he snapped a photo of the plane on the river, wrote a tweet, and sent it to his 170 followers. The tweet and #Flight1549 went viral within minutes and proved that Twitter had transformed the way we get news. Seth Mnookin, MIT’s Associate Director of Science Writing, explained why Twitter has been so revolutionary in media: “What the advent of television or radio did was give a small group of people a new way to reach the masses. And this essentially is doing the same thing, for the masses.” Twitter captures and records history in real time with eyewitness accounts, pictures, and thoughts. Celebrities and sports figures started to embrace Twitter in 2009. Perhaps the most influential early adopter was Ashton Kutcher, the first celebrity to reach 1 million followers. Katy Perry, Barack Obama, Lady Gaga, and Justin Bieber are now among the most followed Tweeters, with tens of millions followers each. By 2011, Twitter had expanded across seven different countries and languages. The medium had a huge impact on the Arab Spring, when millions demanded the overthrow of oppressive Middle East regimes. Bahraini protester Maryam Al - Khawaja explained that in many countries Twitter is about
  • 10. entertainment, but in the Middle East and North Africa, it can make the difference between life and death. Twitter gave activists a means to share accurate and uncensored information, connect with like accurate and uncensored information, connect with like minded individuals, and organize street operations at unheard-of speed. Hussein Amin, professor of mass communication at the American University in Cairo, explained, “[Social networks] for the first time provided activists with an opportunity to quickly disseminate information while bypassing government restrictions.” During the 2012 U.S. presidential election, Twitter had enormous impact on campaigns and communications with voters. In fact, the most popular tweet of 2012 was “Four more years, “posted by Barack Obama after he won the reelection. It was retweeted almost 1 million times. Twitter went public in November 2013 and raised $2.1 billion in the second-biggest Internet IPO in history (Facebook raised $16 billion in 2012). Its global impact has grown so great that it operated in 35 languages and has grown so great that it operates in 35 languages and 70 percent of users live outside the United States. In 2014, 500 million users were registered on Twitter, 250 million were active, and more than 400 million tweets were posted each day around the globe. Today, people use Twitter for many reasons, including promoting a brand or company, raising money for charities, breaking news, following favorite celebrities, or, as Dorsey said, changing the world. Twitter describes itself as a global platform for public self-expression and conversation in real time. Mark Burnett, the producer stated, “Twitter actually is the real time, water cooler conversation of young America.” The company’s ultimate goal is to reach everyone in the world. Questions 1. Discuss Twitter’s global impact since its inception. 2. Who are Twitter’s biggest competitors? How does Twitter differ from other social media companies? 3. What marketing challenges does Twitter face as it continues
  • 11. to expand its brand globally? Twitter Few companies have had such a vast global impact in so short a time as Twitter. The online social networking company was the brainchild of Jack Dorsey, Evan Williams, Biz Snow, and Noah Glass back in 2005. Dorsey though it would be revolutionary if people could send a text to one number and have it broadcast to all their friends. “I want to make something so simple, you don’t even think about it, you just write.” The code name for the concept was “twttr,” which eventually morphed into Twitter message on March 21, 2006. At the heart of Twitter are tweets, text messages limited to 140 characters. Dorsey once tweeted, “One could change the world with 140 characters.” Registered users can send and receive tweets, while unregistered users can only read them. In response to users’ comments and ideas the company added more features to help organize the ongoing communication on Twitter, including the @ sign in front of username, direct messages, and the retweet. Web developer Chris Messina suggested adding a hashtag (#) symbol to help organize categories of conversation or search for tweets on a common topic. For example, #Grammys will bring a user to conversations about the Grammys. Twitter grew slowly during its first year, but things started to heat up in 2007 when the company set up 51- inch plasma screens around the grounds of the South by Southwest interactive festival and broadcast tweets sent by attendees. Overnight, activity increased from 20,000 to 60,000 tweets a day. Another milestone came on January 15, 2009, when US Airways flight 1549 landed safely on the Hudson River in New
  • 12. York City during an emergency. An eyewitness on a commuter ferry broke the news worldwide when he snapped a photo of the plane on the river, wrote a tweet, and sent it to his 170 followers. The tweet and #Flight1549 went viral within minutes and proved that Twitter had transformed the way we get news. Seth Mnookin, MIT’s Associate Director of Science Writing, explained why Twitter has been so revolutionar y in media: “What the advent of television or radio did was give a small group of people a new way to reach the masses. And this essentially is doing the same thing, for the masses.” Twitter captures and records history in real time with eyewitness accounts, pictures, and thoughts. Celebrities and sports figures started to embrace Twitter in 2009. Perhaps the most influential early adopter was Ashton Kutcher, the first celebrity to reach 1 million followers. Katy Perry, Barack Obama, Lady Gaga, and Justin Bieber are now among the most followed Tweeters, with tens of millions followers each. By 2011, Twitter had expanded across seven different countries and languages. The medium had a huge impact on the Arab Spring, when millions demanded the overthrow of oppressive Middle East regimes. Bahraini protester Maryam Al - Khawaja explained that in many countries Twitter is about entertainment, but in the Middle East and North Africa, it can make the difference between life and death. Twitter gave activists a means to share accurate and uncensored information, connect with like accurate and uncensored information, connect with like minded individuals, and organize street operations at unheard-of speed. Hussein Amin, professor of mass communication at the American University in Cairo, explained, “[Social networks] for the first time provided activists with an opportunity to quickly disseminate information while bypassing government restrictions.” During the 2012 U.S. presidential election, Twitter had enormous impact on campaigns and communications with voters. In fact, the most popular tweet of 2012 was “Four more
  • 13. years, “posted by Barack Obama after he won the reelection. It was retweeted almost 1 million times. Twitter went public in November 2013 and raised $2.1 billion in the second-biggest Internet IPO in history (Facebook raised $16 billion in 2012). Its global impact has grown so great that it operated in 35 languages and has grown so great that it operates in 35 languages and 70 percent of users live outside the United States. In 2014, 500 million users were registered on Twitter, 250 million were active, and more than 400 million tweets were posted each day around the globe. Today, people use Twitter for many reasons, including promoting a brand or company, raising money for charities, breaking news, following favorite celebrities, or, as Dorsey said, changing the world. Twitter describes itself as a global platform for public self-expression and conversation in real time. Mark Burnett, the producer stated, “Twitter actually is the real time, water cooler conversation of young America.” The company’s ultimate goal is to reach everyone in the world. Questions 1. Discuss Twitter’s global impact since its inception. 2. Who are Twitter’s biggest competitors? How does Twitter differ from other social media companies? 3. What marketing challenges does Twitter face as it continues to expand its brand globally?