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Uploaded byPeggy Ho
The Front Door
The document outlines the development of the entrepreneurship ecosystem in Central Virginia, initiated by local leaders to enhance experiential student learning and strategic goals. It highlights branding and user experience considerations for the digital tool www.thefrontdoorva.com, designed to support entrepreneurs at various stages and across numerous industries. The project emphasizes networking events and resources needed for startups and existing businesses in the region.
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The Front Door
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- 3. The Team Stephen SinkPeggyHoBrad Nofal Marcus Robinson Daniel Smith
- 4. How We GotHere It all began with the talented minds of our local entrepreneurial leaders... Jay Markiewicz Carrie RothCara Dickens
- 5. Project Guidelines 7 Weeksto… • Foster experiential student learning on the topic of Entrepreneurship • Accomplish strategic initiatives for the Central Virginia Entrepreneurship Ecosystem
- 6. Research Process • Branding •Identified Industries • Networking Events • Resources • Questions • Interviews & Surveys • Statistics & Amenities
- 7. Branding A strong brand… •Delivers message clearly • Confirms Credibility • Connects target prospects emotionally • Motivates the buyer or user
- 8. The Infographic ● Showcasethe Central Virginia Ecosystem ● Why start a business in Central Virginia ● Marketing tool to drive people to the digital tool: www.thefrontdoorva.com
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- 10. User Experience: BusinessStage What business stage are you in? • Idea • Start-Up • Existing Business
- 11. User Experience: EndStage Where do you see your business going? • MAIN STREET • MICRO BUSINESS • HIGH GROWTH • GROWTH BUSINESS
- 12. User Experience: Industry Whatindustry are you in? • Agriculture • Computer & Electronics • Consumer Services • Education • Energy & Utilities • Financial Services • Government • Health, Pharmaceuticals & Biotech Manufacturing • Media & Entertainment • Non-Profit • Real Estate & Construction • Retail • Software & Internet • Telecommunications • Transportation & Storage • Travel, Recreation & Leisure • Wholesale & Distribution • Other
- 13. User Experience: ResourceNeeds What are your assistance needs? • Permits & Licenses • Third Party Partners • Networking • Human Resources • Funding • Manufacturing & Supplies • Website & Marketing • Real Estate
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Editor's Notes
- #10 Interactive platform for users to easily navigate and chose the resources they need Various drop-down menus to provide an intuitive user experience; guiding the user through a series of questions, leading to specific resources that cater to their stage of business, industry, and specific needs.
- #11 Idea: Thought or plan that has not yet developed into anything physical Start-Up: A recently created business Existing Business: A business that has become financially stable
- #12 MAIN STREET: A small, independently owned business. (i.e. barber shop, retail store, restaurant) MICRO BUSINESS: A business that operates at a very small scale- independent contractor. (i.e. independent real estate agent, home based business) HIGH GROWTH: A business that sees significant increases in revenue or earnings. (i.e. SAAS, BioMedical) GROWTH BUSINESS: An established business with a positive rate of revenue or earnings.
- #15 Todd Nuckols (Interbridge/Lighthouse Labs) Carter Snipes (Real Estate/ Snipesproperties.com) Keith Middleton & Rich Reinecke (Fahrenheit Group/ Finance) Robbie Demeria (Rich Tech) Rich Lyons (Lunch/Supper) Carrie Roth (Biotech Park) Sandy Appleman (Lion’s Paw Development) Jim Cheng (New Richmond Ventures)