Macroeconomics studies the overall economy rather than individual markets. It develops models of the relationships between factors like inflation, national income, unemployment, savings, investment, and international trade. The scope of macroeconomics includes theories of national income, employment, the general price level, economic development, international trade, money, and business fluctuations. Macroeconomics helps businesses understand trends in the domestic and foreign economic environments so they can make informed decisions about expanding or setting marketing strategies.