SlideShare a Scribd company logo
1 of 15
Download to read offline
MACHINE LEARNING
FOR MARKETING
PRESENTED BY:
SUMAN KUMARI
ROLL NO. 48
MBA : 2 (B)
(MARKETING)
ID: 22262024
SUBMITTED TO:
DR. MAITRI
1
2
3
4
5
6
7
8
Table of
Contents
INTRODUCTION
PROCESS
TYPES
APPLICATION IN
MARKETING
EFFECTIVE BUSINESS
STRATEGIES
ADVANTAGES &
DISADVANTAGES
WAYS TO USE ML IN
MARKETING
REFERENCES
WHAT IS MACHINE
LEARNING?
Machine learning is a branch of
artificial intelligence that deals
with predictive modelling and
analysis based on historical data.
Process of Machine Learning
Market leaders have been using
data and machine learning to
improve their sales for years. This is
done by understanding the
customer base and making data-
driven decisions. Machine learning
has several uses in marketing
APPLICATIONS
IN
MARKETING
How machine
learning is
making business
strategies more
effective:
Deriving An Enhanced Performance
Adding Value To Marketing Campaigns
Formulating Personalized Offers &
Recommendations
Better Optimization Of Ad Campaigns
Wide Range of Applicability
Enhanced Experience
Automation
Advantages
Scope of Improvement
Disadvantages
Elimination of Human Interface
Privacy Concern
Results Interpretation
Time and Resources
Changing Nature of Jobs
HIghly Expensive
1
2
3
4
5
6
7
8
Predictive Analytics
Customer
Segmentation
Content Optimization
Sales Forecasting
Social Media
Advertising
Customer Lifetime
Value Prediction
Ad Targeting
Fraud Detection
Ways to Use
Machine
Learning for
Marketing
https://youtu.be/VvTYuQPINec
https://www.forbes.com/sites/theyec/2022/11/08/introduction-to-machine-
learning-for-marketing/?sh=2ed9b2fc17b0
https://www2.deloitte.com/us/en/insights/topics/analytics/automated-machine-
learning-predictive-insights.html
https://builtin.com/artificial-intelligence/machine-learning-marketing
https://www.owox.com/blog/articles/machine-learning-in-marketing/
https://www.analyticsvidhya.com/blog/2023/03/machine-learning-for-marketing/
https://www.mckinsey.com/capabilities/operations/our-insights/operationalizing-
machine-learning-in-processes
References
Machine learning: Application in Marketing

More Related Content

Similar to Machine learning: Application in Marketing

A study on marketing strategies in mba infosoft pvt. ltd
A study on marketing strategies in mba infosoft pvt. ltdA study on marketing strategies in mba infosoft pvt. ltd
A study on marketing strategies in mba infosoft pvt. ltdPrateek Gahlot
 
JAYA STR.docx
JAYA STR.docxJAYA STR.docx
JAYA STR.docxyash12280
 
Digital Marketing Institute In Munirka
Digital Marketing Institute In MunirkaDigital Marketing Institute In Munirka
Digital Marketing Institute In MunirkaGS Computer Education
 
The Modern Marketing Model (M3)
The Modern Marketing Model (M3)The Modern Marketing Model (M3)
The Modern Marketing Model (M3)Ashley Friedlein
 
Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...
Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...
Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...Best Practices
 
Marketing_Automation_Why_Use_Implementation_Partner
Marketing_Automation_Why_Use_Implementation_PartnerMarketing_Automation_Why_Use_Implementation_Partner
Marketing_Automation_Why_Use_Implementation_PartnerKatie Spence
 
capgemini research on cmo responsibilities with changing times in 2021
capgemini research on cmo responsibilities with changing times in 2021capgemini research on cmo responsibilities with changing times in 2021
capgemini research on cmo responsibilities with changing times in 2021Social Samosa
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planningRachit Walia
 
The Era of Cognitive Marketing
The Era of Cognitive MarketingThe Era of Cognitive Marketing
The Era of Cognitive MarketingICFAIEDGE
 
Mi0036 business intelligence & tools
Mi0036   business intelligence & toolsMi0036   business intelligence & tools
Mi0036 business intelligence & toolssmumbahelp
 
Unlocking Revenue Growth A Strategic Framework for OOS Platforms in Indonesia...
Unlocking Revenue Growth A Strategic Framework for OOS Platforms in Indonesia...Unlocking Revenue Growth A Strategic Framework for OOS Platforms in Indonesia...
Unlocking Revenue Growth A Strategic Framework for OOS Platforms in Indonesia...ardi kemara pradipta
 
Unveiling the Strategic Wizardry of a Performance Marketer in the Digital Rea...
Unveiling the Strategic Wizardry of a Performance Marketer in the Digital Rea...Unveiling the Strategic Wizardry of a Performance Marketer in the Digital Rea...
Unveiling the Strategic Wizardry of a Performance Marketer in the Digital Rea...TEWMAGAZINE
 
SEMRUSH FREE CERTIFICATE
SEMRUSH FREE CERTIFICATESEMRUSH FREE CERTIFICATE
SEMRUSH FREE CERTIFICATEABHISHEKBTRACK
 
What is Marketing Automation
What is Marketing AutomationWhat is Marketing Automation
What is Marketing Automationbasaxby
 
855 sponsor gazdak_using our laptop
855 sponsor gazdak_using our laptop855 sponsor gazdak_using our laptop
855 sponsor gazdak_using our laptopRising Media, Inc.
 
940 sponsor gazdak_using our laptop
940 sponsor gazdak_using our laptop940 sponsor gazdak_using our laptop
940 sponsor gazdak_using our laptopRising Media, Inc.
 
Temelji konkurencije
Temelji konkurencijeTemelji konkurencije
Temelji konkurencijeMario Zovko
 
Digital-Marketing-New-brochure.pdf
Digital-Marketing-New-brochure.pdfDigital-Marketing-New-brochure.pdf
Digital-Marketing-New-brochure.pdfShivaaySingh24
 

Similar to Machine learning: Application in Marketing (20)

A study on marketing strategies in mba infosoft pvt. ltd
A study on marketing strategies in mba infosoft pvt. ltdA study on marketing strategies in mba infosoft pvt. ltd
A study on marketing strategies in mba infosoft pvt. ltd
 
JAYA STR.docx
JAYA STR.docxJAYA STR.docx
JAYA STR.docx
 
Digital Marketing Institute In Munirka
Digital Marketing Institute In MunirkaDigital Marketing Institute In Munirka
Digital Marketing Institute In Munirka
 
The Modern Marketing Model (M3)
The Modern Marketing Model (M3)The Modern Marketing Model (M3)
The Modern Marketing Model (M3)
 
Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...
Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...
Growing Bio-pharma Digital Marketing Impact by Digitizing Launch, Developing ...
 
Marketing Science for the VUCA world
Marketing Science  for the VUCA worldMarketing Science  for the VUCA world
Marketing Science for the VUCA world
 
Marketing_Automation_Why_Use_Implementation_Partner
Marketing_Automation_Why_Use_Implementation_PartnerMarketing_Automation_Why_Use_Implementation_Partner
Marketing_Automation_Why_Use_Implementation_Partner
 
capgemini research on cmo responsibilities with changing times in 2021
capgemini research on cmo responsibilities with changing times in 2021capgemini research on cmo responsibilities with changing times in 2021
capgemini research on cmo responsibilities with changing times in 2021
 
Strategic marketing planning
Strategic marketing planningStrategic marketing planning
Strategic marketing planning
 
The Era of Cognitive Marketing
The Era of Cognitive MarketingThe Era of Cognitive Marketing
The Era of Cognitive Marketing
 
Ma 1
Ma  1Ma  1
Ma 1
 
Mi0036 business intelligence & tools
Mi0036   business intelligence & toolsMi0036   business intelligence & tools
Mi0036 business intelligence & tools
 
Unlocking Revenue Growth A Strategic Framework for OOS Platforms in Indonesia...
Unlocking Revenue Growth A Strategic Framework for OOS Platforms in Indonesia...Unlocking Revenue Growth A Strategic Framework for OOS Platforms in Indonesia...
Unlocking Revenue Growth A Strategic Framework for OOS Platforms in Indonesia...
 
Unveiling the Strategic Wizardry of a Performance Marketer in the Digital Rea...
Unveiling the Strategic Wizardry of a Performance Marketer in the Digital Rea...Unveiling the Strategic Wizardry of a Performance Marketer in the Digital Rea...
Unveiling the Strategic Wizardry of a Performance Marketer in the Digital Rea...
 
SEMRUSH FREE CERTIFICATE
SEMRUSH FREE CERTIFICATESEMRUSH FREE CERTIFICATE
SEMRUSH FREE CERTIFICATE
 
What is Marketing Automation
What is Marketing AutomationWhat is Marketing Automation
What is Marketing Automation
 
855 sponsor gazdak_using our laptop
855 sponsor gazdak_using our laptop855 sponsor gazdak_using our laptop
855 sponsor gazdak_using our laptop
 
940 sponsor gazdak_using our laptop
940 sponsor gazdak_using our laptop940 sponsor gazdak_using our laptop
940 sponsor gazdak_using our laptop
 
Temelji konkurencije
Temelji konkurencijeTemelji konkurencije
Temelji konkurencije
 
Digital-Marketing-New-brochure.pdf
Digital-Marketing-New-brochure.pdfDigital-Marketing-New-brochure.pdf
Digital-Marketing-New-brochure.pdf
 

Recently uploaded

obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyainfoobataborsi24
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetaninfoobataborsi24
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...ahmedjiabur940
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptxdeepushah1687
 
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Md najmul Islam
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxIngridSelk
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfMROC Japan
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfhannahcrump4
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampanginfoobataborsi24
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionbzznbyd
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀Victoria Olsina
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Areaabdullahspz0428
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaPriyaDigitalExpert
 
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxGreg Jarboe
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsCricket Betting Online
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfDIGGIT
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsJuan Pablo Ponce
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationKaushik Jaiswal
 

Recently uploaded (20)

obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di MagetanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Magetan
 
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
Valor Review – AI Transforms Any ClickBank Account Into a Money-Making Machin...
 
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptxPersonal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Area
 
Best Digital Expert Corporation of India
Best Digital Expert Corporation of IndiaBest Digital Expert Corporation of India
Best Digital Expert Corporation of India
 
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
 
Taprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cardsTaprank - Boost your Google reviews with personalized NFC cards
Taprank - Boost your Google reviews with personalized NFC cards
 
Unit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & GlobalizationUnit 3 - Liberalization, Privatization & Globalization
Unit 3 - Liberalization, Privatization & Globalization
 

Machine learning: Application in Marketing