This document provides an instant course on machine learning in marketing. It distinguishes machine learning from artificial intelligence, lists several machine learning clustering techniques like logistic regression and neural networks, and encourages attendees to visit the EMC website for more information on big data marketing solutions. The document was prepared by Eddy Yansen, an expert in marketing consumer research, technology management, and digital strategy who researches artificial intelligence applications for marketing.

1. Machine Learning in Marketing
30 Mins Instant Course For EMC Team
Townhall Meeting 1 Mar 2018
Prepared by : Eddy Yansen ( eddy@emc.group )

2. AI vs Machine Learning
Machine Learning
is only part of Artificial Intelligence.

3. Data Visualization

4. Data Visualization

5. Machine Learning
Clustering Tecniques :
Logistic regression
Linear discriminant analysis
Mixture disriminant analysis
Quadratic Discriminant Analysis
Neural Network
Flexible Discriminant Analysis
Support Vector Machine
k-Nearest Neighbors
Naive Bayes
Classification and Regression Trees (CART)
C4.5
PART
Bagging CART
Random Forest
Gradient Boosted Machine

6. Looking for Big Data Marketing solutions ?
www.emc.group
Eddy Yansen
Eddy's areas of expertise include marketing consumer behaviors research, technology management, and digital
marketing strategy. He is Doctorate researcher in Artificial Intelligent for marketing field that his research and
publication in digital marketing like social media influencing factors, semantic coding in digital discussion, and
other topic have been well received among academician and professional. He is teaching research methodologies
especially experimental mix method in International University, as well as technical courses like R-Programming,
Python, SAS, Scala in London School of Technopreneur (www.lstp.id)
Reach him at : eddy@emc.group