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“ Powering an Enhanced M2M Value Chain”
Corporate Overview and Mission Headquarters in Montreal, Canada Founded in 2001 Mission to lead HLR/HSS market for multi-profile subscriber management Solution tailor-made for M2M MNOs and SPs Commercially available, field-proven solution Selected and deployed by leading mobile players in Americas, EMEA and Asia Partnerships with Comverse, Ericsson, ALU, Cisco, Oracle, Sonus, Starent 4 straight quarters of profitability
Blueslice Story: Convergence Begins At the Level of the Subscriber
5 myths about  M2M
Myth #1:   M2M Applications are very costly
Reality: Opportunities Exist to Make Cellular M2M Cheaper Concerns about ARPU Focus on quality network usage Generate revenue from underutilized GPRS networks Reconsider the M2M value chain
Reality:   A Device is Different from a Consumer Differentiate how a network views a  consumer vs a device to  make M2M cheaper Quality per device Drive quantity per user Generate usage of GPRS Demands high data rates Lower ARPU High ARPU Low traffic High Traffic
Myth 2:   MNOs need to dedicate expensive network resources for M2M
Reality: Reconsider the Value Chain Carriers    concerned about expensive network resources, ARPU eroded M2M SPs    need better device management, range of services, cost control Businesses    want wider range of M2M apps Solution? Network equipment designed for M2M volumes & a new value chain
Need to compensate for low ARPU MNO charges on “quantity” of info M2M no longer degrading ARPU Recognition of “value” of info per device Devices managed like consumer profiles Setup & usage revenue model Devices managed as per high volumes Usage-only revenue model M2M Devices M2M Reseller Mobile Network Operator (MNO) Customers Customer Interfaces Provisioning M2M DB Asset M2M Applications Charging Monitoring Mobile Applications Traditional Wireless M2M Value chain – revenue models disconnect: M2M Devices M2M BU or M2M Service Provider MNO Customers Customer Interfaces Provisioning M2M DB Asset M2M Applications Charging Monitoring Mobile Applications New Wireless M2M Value chain – better alignment of revenue models:
Myth #3:   GSM and M2M profiles must be disconnected across multiple databases
Reality: Optimize Network Management & Service Opportunities Host GSM profiles & M2M profiles on ONE box with XML access and carrier interworking Customizable fields, profile flexibility non-3GPP data, e.g. serial #s Optimal device management Adapted to M2M volumes
Reality:   Profiles Can Be Consolidated Across Multiple DBs
Myth #4:   Even though M2M business is global, it is difficult to connect services across multiple countries
Reality:   Better roaming model to reduce costs & offer consistent services in multiple markets One asset, multiple IMSIs
Myth #5:   Each device must have its own IMSI and MSISDN & these are locked 1:1
Reality: New Opportunities with Device Identities IMSI and MSISDN ranges are expensive Easier to justify costs by sharing MSISDNs and IMSIs or eliminating them
Unlock the 1:1 connection 1. A village with 1 IMSI: 2. Devices without MSISDN:
Bonus Myth: If we ignore M2M, it will go away
Reality: M2M Is Growing Steadily & Ripe For Exploitation Untapped mass market Voice markets saturated How can carriers make sums of money from it? Access to more applications? Not going away! Sources: ABI Research, The Economist
Blueslice Customers & Partners
“ Powering an Enhanced M2M Value Chain”
Backup Slides
Market Forces:  Creating multi-profile subscribers Convergence Device Diversification Global Mobile Roaming Machine-to-Machine Dual-mode & FMC VoIP Service Providers Quad-Play & MSO Truphone Global Mobile Roaming Machine-to-Machine Dual-mode & FMC VoIP Service Providers Quad-Play & MSO Growth in Mobile Profiles Multiple identities Multiple numbers Multiple devices Multiple domains Multiple applications Towards multi-profile subscribers
Subscriber Convergence For Network Simplification & FMC Opportunities Subscriber Profiles & Global Schema SIP Registrar Domain Selection Function SIP Redirect Server HLR/AuC HSS SS7/MAP DIAMETER GSM Registration Agent SIP REGISTER SIP INVITE SIP REGISTER FMC SIP-AS AAA RADIUS
Simplifying management of multi-profile subs PROBLEM Legacy platforms manage subscriber profiles in disparate silos Subscriber management costs are high Profiles distributed in many nodes No central view of customer data Profile duplication & de-synchronization Each roaming identity requires HLR entry Incompatible registration & authentication Independent call routing/mediation OSS Multi-profile subscriber GSM/ UMTS SIP/VoIP IMS WiFi,  WiMAX, 4G SIP Reg HSS HLR/ AuC M2M DB App Servers SOLUTION SIP Reg HSS HLR/ AuC M2M DB App Servers Blueslice augments HLR/HSS  with multi-profile capabilities Economically disruptive solution Profiles converged in one node Consolidated view of customer data Full synchronization across domains Unlimited roaming identities per user Converged registration & authentication Optimal call mediation across domains OSS Multi-profile subscriber GSM/ UMTS SIP/VoIP IMS WiFi, WiMAX, 4G Multi- profile
Converged Subscriber Platform Innovative, scalable & flexible Truly Next-Generation ATCA ®  high-availability &  open standard  Linux platform Extremely  flexible  data customization Simplified  operations, faster deployments  Carrier-grade  blade architecture, optimized for mobile & VoIP Unequalled Scalability & Density Scalability : from 100K to 6M subs per ATCA shelf Density : Up to 18M subs per frame (50M subs/sq.m) Pay-as-You-Grow  pricing scheme Unique Multi-Profile Features Integrated  HLR, AuC, HSS, SIP Registrar and Redirect server Low Cost  Roaming via patented Multi-IMSI & Virtual Numbers Converged  GSM/VoIP registration, authentication & mediation Consolidated  XML-based Subscriber Data Management Changing the way operators manage subscriber data