M2 Roadshow Mark Curtis Flirtomatic

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Flirtomatic is a pioneer in digital flirting and monetizing mobile users. It allows users to create profiles, search for others, flirt and buy premium services for "social fun on mobile." Between 2007 and 2008, Flirtomatic grew from 500,000 to over 1 million UK users and increased revenues four-fold. It generates revenue through premium services, advertising, and is profitable in the UK market while pursuing international expansion in the US, Germany, and Australia using its own technology across multiple platforms like Java, Flash, and web-based apps.

Business Technology

Dislocation of Expectation: The Business of Mobile Social Networks Mobile Squared November 2009

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The WhatsApp Business Messaging Forecasts Databook are the world’s first projections on WhatsApp’s big push into business messaging. This is also the first report to split out WhatsApp’s 2 billion users in 180+ markets and then projected this forward to 2024. The WhatsApp user base has formed the basis of our WhatsApp Business messaging forecasts, which we have split out by WhatsApp for Business App and WhatsApp Business API. We have then split out these use cases by engagement type, where applicable (A2P broadcast messages / P2A chat messages / P2A chats / total messages), and spend.

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M2 Roadshow Mark Curtis Flirtomatic

1. Dislocation of Expectation: The Business of Mobile Social Networks Mobile Squared November 2009

3. Cross Platform

5. A brief history so far… Platform refinement java app flash wap web java UI refinement Marketing wap pay for access web Revenue model premium stuff ads Product dvpt. International Recognition Critical mass Launch trad media “ rss” complexity content

8. Platforms

9. Billing

10. CRM

11. Customer Care

12. Creativity and Design

13. Marketing

14. Advertising

15. The Funnel Marketing Registration Active Payment

16.