The document discusses priorities and actions around addressing Ferndale's parking deficit. It notes that the top two city priorities are city services and resolving the parking deficit to support local businesses and development. The Downtown Development Authority has taken several actions like parking studies and exploring structure sites. However, the parking system still faces issues like revenues not all going back into supporting parking. The document calls for the city to take immediate action, such as committing funds to a parking structure and redirecting parking ticket revenue, to help address the deficit.

1. COMMUNITY FORUM

2. GOAL

3. Realign City Financial Priorities #1 Priority - City Services (Police, Fire, DPW, etc.) #2 Priority - Take Immediate Action to Resolve the Parking Deficit To stimulate and support local business growth and new development for Downtown Ferndale To create a community paradigm shift in the way we view parking, use the system and how it impacts the community city-wide GOAL

4. Address Parking Deficit & Management of System to: Protect and Sustain Businesses Improve Quality of Life for Residents Stimulate Economic Growth CITY ACTION NEEDED

5. DEMAND

6. DEMAND

7. Actions the DDA has taken: Conducted a Parking Study in 2006 Conducted Parking Structure Site Analysis: Withington Parking Lot 2007 City Hall Parking Lot 2009 – joint effort Formed a DDA Parking Committee - October 2009 Reassessed Parking Deficit - December 2009 Tried Launching an Employee Shuttle Program Found More System Issues with Parking Before this could be Accomplished DDA ACTION

8. Joint Meeting with City on 12/7/09 for Parking System Improvements Needed Council Presentation on 12/14/09 for Parking System Improvements Needed DDA Parking 2010 Goals & Objectives Formally Adopted 1/22/10 DDA Resolution for Parking Priority Adopted 1/22/10 DDA ACTION

9. SOLUTIONS

10. ADDITIONAL IDEAS

11. PROPOSED PARKING DECK LOCATIONS

12. DECK FINANCING

13. City of Ferndale: Owns Public Parking Lots Owns & Manages the Auto Parking Fund which supports the Parking System Issues Permits for Development Rezones for Development CITY AUTHORITY

14. System Issue: $$$ Generated by Parking System DOES NOT ALL go into the Auto Parking Fund, therefore insufficient for building a Parking Structure Where Else Does It Go? General Fund - Court Capital Improvement Fund Parking Lots Outside of the Central Business District and DDA SYSTEM ISSUES

15. City Must Take Immediate Action on: Committing financial resources towards the parking structure to help Auto Parking Fund become self-sufficient in sustaining the annual bond debt Redirect Parking Ticket Revenue to Auto Parking Fund Adopt a Payment-in-lieu Policy for Intensification of Use in CBD City Release of an RFP for a Parking Structure and Financing Plan CITY ACTION NEEDED

16. February 8 th – Requesting Council Support of Resolution & Council Reviewing Municipal Complex Proposals February 22 nd – City Council Deadline for Decision on Municipal Complex Project IMPORTANT DATES