UK social brand report from PiQ. The hottest brands being talked about in the most influential conversations on Twitter in the UK.

1. PiQ UK Social Brand Report
September 2014
Bite of the Apple!
Tech giant takes largest share of UK brand conversations

2. Tracking the 100k "
most Influential UK Tweeters…
• We track the brands, content and topics
being talked about by the 100k most
influential UK tweeters each month.
• To find out which brands have had the
largest share of the conversation among the
most influential voices online.
• For more information on PiQ and our data
on brands in the UK and globally, visit
PeerIndex.com today!

3. PiQ UK Social Brand Report September 2014
#
Brand
PiQ
Buzz
Score
1
Apple
5552
2
Amazon
2724
3
Google
2714
4
Tesco
1399
5
Xbox
1005
6
eBay
815
7
Samsung
719
8
NeBlix
718
9
CiEbank
666
10
MicrosoI
654
11
O2
642
12
Lego
523
13
Starbucks
504
14
Asda
447
15
Nike
432
#
Brand
PiQ
Buzz
Score
16
RBS
423
17
Vauxhall
395
18
Waitrose
393
19
Sony
368
20
Ferrari
367
21
Ford
366
22
Yahoo
293
23
Topshop
272
24
IKEA
233
25
Paypal
231
26
Visa
227
27
KFC
224
28
McDonald’s
223
29
BMW
222
30
Gucci
221

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5. Brits Go Wild For Apple Live Event
• Apple held a much anticipated ‘special event’ in September
• The ensuing excitement (and some derision) put it way out of
reach of other brands this month.
• Samsung also did well by latching on to Apple’s attention with
its own social marketing.
• Tesco came 4th but probably owing to the accounting scandal
that made headlines in September.
• Meanwhile, its rival Waitrose had a particularly strong month.
• Tech, Retail and Entertainment brands are some of the most
talked about on Twitter in the UK.
• But several finance companies are also performing well among
the more ‘fun’ social brands.

6. Apple’s
Magic
• Even
without
an
official
Twiber
account,
Apple’s
presence
on
the
social
network
is
strongly
felt.
• We
recently
found
that
the
tech
brand
is
popular
across
many
demographics
as
well.
• The
new
iPhone
6
and
the
Apple
Watch
quickly
became
two
of
the
most
talked
about
things
on
social
media
when
they
were
unveiled
at
the
event.
• But
once
on
sale,
concerns
about
the
sturdiness
of
the
new
phones
also
spawned
the
criEcal
hashtag
#Bendgate

7. Samsung
Trolls
Its
Rival
• It
has
become
something
of
a
theme
for
Samsung
to
tease
Apple
whenever
a
new
product
is
released.
Perhaps
this
is
a
form
of
flabery,
but
it
does
work.
Social
media
audiences
love
these
rivalries
and
oIen
retweet
them
more
than
the
actual
‘Ads’.

8. Tesco
Has
a
Month
to
Forget
The
Supermarket
made
the
headlines
for
all
the
wrong
reasons
in
September.
Shares
have
clumped
45%
this
year
and
recently
became
embroiled
in
a
scandal
and
was
forced
to
admit
it
had
overstated
profits
by
£250m

9. While
Waitrose
is
Winning
• Waitrose
meanwhile
was
gelng
involved
with
one
of
the
UK’s
most
popular
hashtags
to
drive
engagement
on
Twiber
And
they
seem
to
be
doing
well
elsewhere
apparently…

10. Finance
is
Going
Social
Finance
companies
are
making
a
big
impact
on
Twiber,
despite
perhaps
being
seen
as
less
suited
to
the
environment
than
brands
in
other
categories.
It
goes
to
show:
Anyone
can
make
Twiber
work
for
them…
Tech
Retail
Finance
Cars
Food/Drink
Entertainment
Fashion