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Lux

Lux soap was launched in India in 1929 and is now the largest personal wash brand in the country with 15% market share. It was first marketed through endorsement by Bollywood film stars in the 1960s and continues to use celebrity endorsements today. Lux offers a range of products beyond soap, including body wash, shower gel, and cream bath soap. The brand aims to increase its rural market penetration and grow its market share further.

Business◦Health & Medicine◦

Branded in India as beauty soap by film stars

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Lux

1.
Lunched 1929
2.
Hul brand
3.
Branded in Indiaas beauty soap by film stars
4.
Market share XXXXXXXXXXX