This document provides an overview of Hindustan Unilever Limited (HUL), a leading consumer goods company in India. It discusses HUL's history, vision, key brands like Dove and Lux, marketing strategies, growth, and product portfolio spanning over 40 brands across 12 categories. Dove and Lux soaps are positioned as premium beauty brands targeting women. Dove educates on true beauty beyond physical appearance, while Lux offers quality products at affordable prices with strong branding. The document also briefly outlines HUL's revenue growth and concludes with references.

1. Table of Content
 Introduction
 History
 Vision and Mission
 Dove
 Lux
 Marketing Strokes
 Backstory
 Growth and Revenue
 Conclusion
 References

2. Introduction
 Hindustan Unilever Limited is the largest consumer goods
company in India, established in 1933 and is based out of
Mumbai.
 The company known for its presence across almost all
categories of consumer products, has a variety of products in
each of the categories targeted at almost all the customer
segments.
 The company has always focused on innovative product
offerings and adapting itself to the market changes, which has
helped it maintain its market leadership.

3. History
 The company was renamed in June 2007 as “Hindustan Unilever Limited”.
 Lever Brothers first commenced operations in India in the summer of
1888, when crates full of Sunlight soap bars, embossed with the words
"Made in England by Lever Brothers" were shipped to the Kolkata harbour
and it began an era of marketing branded Fast Moving Consumer Goods
(FMCG).
 In 1956 it became known as Hindustan Lever Limited, as a result of a
merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and
United Traders Ltd.
 Hindustan Lever Limited was established in 1933 as Level Brothers India
Limited by Level Brothers .
 We will develop new ways of doing business with the aim of doubling the
size of our company while reducing our environmental impact.

4. Hindustan Unilever Products
 Hindustan Unilever Limited is the company With Hindustan
Unilever Products over 40 brands across 12 distinct categories
Examples:-Fabric wash, household care, purifiers, personal wash,
skin care, hair care, colour cosmetics oral care deodorants
beverages , ice creams & frozen desserts and food etc.

5. Vision And Mission
 VISION OF THE COMPANY
The four pillars of our vision set out the long term direction for the
company – where we want to go and how we are going to get there.
 MISSION OF THE COMPANY
Unilever's mission Is “TO ADD VITALITY TO LIFE”

6. Dove

7.  Product: A combination of moisturizer and softness so as to
satisfy the particular need which was earlier not met thus
touching the market which was untouched.
 Pricing: Initially, when Dove entered the Indian market it was
priced extremely high at Rs.50 per cream bar. Since it was not
affordable to many people, Dove then decreased the prices to
Rs.28 per cream bar, and targeted the upper middle class
consumers.
 Packaging: Dove is a premium quality soap targeted on women.
Therefore, the packaging of the Dove moisturizer bar keeps
changing due to these variations the modified moisturizing bar
sustains and boosts its sales, attracting more and more
consumers.

8.  Promotion: Dove uses societal marketing concept where
they educate girls and women on the true definition of
beauty. It focuses on women especially non-models to
portray that each one is beautiful in their own way and that
beauty comes in all types of shapes, sizes and ages.
 Public Relations: The real aim of Dove is to bring the inner
hidden beauty of women outside glamorously. Thus Dove first
took a survey to understand how women define beauty, how
they are satisfied with their beauty etc.
 Locational strategies: Dove uses indirect channel of
distribution:

9. LUX

10.  Product: The Company offers this product in a different attribute
than what the competitors do. It offers improved quality of
product at an affordable price with high branding, which
ultimately helps to position the product in the buyer’s mind as the
best quality beauty soap available in the market.
 Pricing: Prices have always been very affordable.
 Packaging: Lux is a premium beauty soap which has a stylish
packaging. Lux is presented in different colours and fragrance
such as Saffron, Pink, Rose and many more.
Different Product Ranges Price (Rs.)
Lux Crystal Shine 17 per bar
Lux Festive Glow 15 per bar
Lux Purple lotus and Cream 18 per 110 gm
Lux Peach and Cream 18 per 90 gm
Lux Strawberry and Cream 18 per 110 gm

11.  Promotion :The target market for Lux is the age group
between 16-40 years women and the urban and semi-urban
area.The brand has been positioned as the favourite soap for
film stars.
 Public Relations: The Company must not only keep its
customers, suppliers and dealers happy but also keep the
public in general also happy.
 Locational Strategies:

13. Conclusion
 I have get a lot of experience from this project according to my data
collection most of the people refer LUX soap There are much user of
 Dove comparatively …But in my point of view there is no more differences
between both . I have taken study of 50 persons, in which 27 males & 23
females .In which they are classified in different ages. Same as they have
segment their ages & occupation. According to customers their own choices
they have select those product in which they see the their benefit & which
more affected….yes, customers also watched how from they purchased which
product available easily. When customers purchase these product keep
consideration on their mind.

14. References
 "Lux Industries Ltd. | India | Company
 Profile". www.securities.com. Archived from the original on 1 March 2013.
 "Sebi bans 14 entities in Lux Industries insider trading case". Business Standard
India. Press Trust of India. 25 January 2022
 Hindustan Unilever Limited website. Retrieved 10 April 2021.
 Our approach to sustainability". unilever.com.
 www.dove.com
 Lux.com