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DRAFT QUIESTTIONARE GENERAL DETAILS: NameAge         SexEducationOccupation BRAND PERSONALITY: (CBZ XTEREME) Q1-I think CBZ-Xtreme is sincere: Ans.- Disagree1234567Agree   Q2- I think the brand is whole some: Ans.- Disagree1234567Agree   Q3-Overall I think CBZ- Xtreme is down to earth: Ans.- Disagree1234567Agree   Q4-I think the brand is cheerful: Ans.- Disagree1234567Agree   Q5-I think the brand is very daring: Ans.- Disagree1234567Agree   Q6-I think it is very spirited: Ans.- Disagree1234567Agree   Q7-I think it is imaginative: Ans.- Disagree1234567Agree   Q8-Overall the brand is very up-to-date: Ans.- Disagree1234567Agree   Q9- The brand is very reliable: Ans.- Disagree1234567Agree   Q10-It is very intelligent: Disagree1234567Agree   Q11-Overall it is a successful brand: Ans.- Disagree1234567Agree   Q12-The brand is very charming: Ans.- Disagree1234567Agree   Q12- It is a symbol of upper-class: Ans.-  Disagree1234567Agree   Q13- Is CBZ-Xtreme tough: Ans.- Disagree1234567Agree   Q14-The brand is outdoorsy: Ans.- Disagree1234567Agree   BRAND PERSONALITY: (PULSAR) Q1-I think Pulsar is sincere: Ans.- Disagree1234567Agree   Q2- I think the brand is whole some: Ans.- Disagree1234567Agree   Q3-Overall I think Pulsar is down to earth: Ans.- Disagree1234567Agree   Q4-I think the brand is cheerful: Ans.- Disagree1234567Agree   Q5-I think the brand is very daring: Ans.- Disagree1234567Agree   Q6-I think it is very spirited: Ans.- Disagree1234567Agree   Q7-I think it is imaginative: Ans.- Disagree1234567Agree   Q8-Overall the brand is very up-to-date: Ans.- Disagree1234567Agree   Q9- The brand is very reliable: Ans.- Disagree1234567Agree   Q10-It is very intelligent: Disagree1234567Agree   Q11-Overall it is a successful brand: Ans.- Disagree1234567Agree   Q12-The brand is very charming: Ans.- Disagree1234567Agree   Q13- It is a symbol of upper-class: Ans.-  Disagree1234567Agree   Q14- Is Pulsar tough: Ans.- Disagree1234567Agree   Q15-The brand is outdoorsy: Ans.- Disagree1234567Agree   BRAND PERSONALITY: (APACHE) Q1-I think Apache is sincere: Ans.- Disagree1234567Agree   Q2- I think the brand is whole some: Ans.- Disagree1234567Agree   Q3-Overall I think Apache is down to earth: Ans.- Disagree1234567Agree   Q4-I think the brand is cheerful: Ans.- Disagree1234567Agree   Q5-I think the brand is very daring: Ans.- Disagree1234567Agree   Q6-I think it is very spirited: Ans.- Disagree1234567Agree   Q7-I think it is imaginative: Ans.- Disagree1234567Agree   Q8-Overall the brand is very up-to-date: Ans.- Disagree1234567Agree   Q9- The brand is very reliable: Ans.- Disagree1234567Agree   Q10-It is very intelligent: Disagree1234567Agree   Q11-Overall it is a successful brand: Ans.- Disagree1234567Agree   Q12-The brand is very charming: Ans.- Disagree1234567Agree   Q13- It is a symbol of upper-class: Ans.-  Disagree1234567Agree   Q14- Is Apache tough: Ans.- Disagree1234567Agree   Q15-The brand is outdoorsy: Ans.- Disagree1234567Agree   BRAND AUDIT: (CBZ XTEREME) Q1-What does motivate you to buy the brand and again what will make you to buy it in the future? Q2-What unique characteristics makes the product different from others and what in future will make it differentiated from others in the future? Q3-Which characteristics that doesn’t serve ant practical purpose makes you differentiate it from others? Q4- Which personality best describes the blend of emotional and functional characteristics of the brand? BRAND AUDITCurrentProposedMotivatorsFunctional DiscriminatorsNon- Functional DiscriminatorsPersonalityPositioning
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Imc Ques.

  • 1. DRAFT QUIESTTIONARE GENERAL DETAILS: NameAge SexEducationOccupation BRAND PERSONALITY: (CBZ XTEREME) Q1-I think CBZ-Xtreme is sincere: Ans.- Disagree1234567Agree Q2- I think the brand is whole some: Ans.- Disagree1234567Agree Q3-Overall I think CBZ- Xtreme is down to earth: Ans.- Disagree1234567Agree Q4-I think the brand is cheerful: Ans.- Disagree1234567Agree Q5-I think the brand is very daring: Ans.- Disagree1234567Agree Q6-I think it is very spirited: Ans.- Disagree1234567Agree Q7-I think it is imaginative: Ans.- Disagree1234567Agree Q8-Overall the brand is very up-to-date: Ans.- Disagree1234567Agree Q9- The brand is very reliable: Ans.- Disagree1234567Agree Q10-It is very intelligent: Disagree1234567Agree Q11-Overall it is a successful brand: Ans.- Disagree1234567Agree Q12-The brand is very charming: Ans.- Disagree1234567Agree Q12- It is a symbol of upper-class: Ans.- Disagree1234567Agree Q13- Is CBZ-Xtreme tough: Ans.- Disagree1234567Agree Q14-The brand is outdoorsy: Ans.- Disagree1234567Agree BRAND PERSONALITY: (PULSAR) Q1-I think Pulsar is sincere: Ans.- Disagree1234567Agree Q2- I think the brand is whole some: Ans.- Disagree1234567Agree Q3-Overall I think Pulsar is down to earth: Ans.- Disagree1234567Agree Q4-I think the brand is cheerful: Ans.- Disagree1234567Agree Q5-I think the brand is very daring: Ans.- Disagree1234567Agree Q6-I think it is very spirited: Ans.- Disagree1234567Agree Q7-I think it is imaginative: Ans.- Disagree1234567Agree Q8-Overall the brand is very up-to-date: Ans.- Disagree1234567Agree Q9- The brand is very reliable: Ans.- Disagree1234567Agree Q10-It is very intelligent: Disagree1234567Agree Q11-Overall it is a successful brand: Ans.- Disagree1234567Agree Q12-The brand is very charming: Ans.- Disagree1234567Agree Q13- It is a symbol of upper-class: Ans.- Disagree1234567Agree Q14- Is Pulsar tough: Ans.- Disagree1234567Agree Q15-The brand is outdoorsy: Ans.- Disagree1234567Agree BRAND PERSONALITY: (APACHE) Q1-I think Apache is sincere: Ans.- Disagree1234567Agree Q2- I think the brand is whole some: Ans.- Disagree1234567Agree Q3-Overall I think Apache is down to earth: Ans.- Disagree1234567Agree Q4-I think the brand is cheerful: Ans.- Disagree1234567Agree Q5-I think the brand is very daring: Ans.- Disagree1234567Agree Q6-I think it is very spirited: Ans.- Disagree1234567Agree Q7-I think it is imaginative: Ans.- Disagree1234567Agree Q8-Overall the brand is very up-to-date: Ans.- Disagree1234567Agree Q9- The brand is very reliable: Ans.- Disagree1234567Agree Q10-It is very intelligent: Disagree1234567Agree Q11-Overall it is a successful brand: Ans.- Disagree1234567Agree Q12-The brand is very charming: Ans.- Disagree1234567Agree Q13- It is a symbol of upper-class: Ans.- Disagree1234567Agree Q14- Is Apache tough: Ans.- Disagree1234567Agree Q15-The brand is outdoorsy: Ans.- Disagree1234567Agree BRAND AUDIT: (CBZ XTEREME) Q1-What does motivate you to buy the brand and again what will make you to buy it in the future? Q2-What unique characteristics makes the product different from others and what in future will make it differentiated from others in the future? Q3-Which characteristics that doesn’t serve ant practical purpose makes you differentiate it from others? Q4- Which personality best describes the blend of emotional and functional characteristics of the brand? BRAND AUDITCurrentProposedMotivatorsFunctional DiscriminatorsNon- Functional DiscriminatorsPersonalityPositioning