The document discusses how mobile technology is driving unprecedented change and is transforming businesses and people's lives. It states that we are at an inflection point where the rapid development of mobile will lead to a continual cycle of innovation, unlike the decades of stability in the 20th century. It argues that mobile provides opportunities for businesses to engage with customers at scale through channels like apps, messaging and social media, and that consumers highly value the personalization mobile allows.
Behind the curtain secrets to mobile app wizardry - paul gelb razrofish sxswPaul Gelb
Behind the Curtain: Secrets of Mobile Application Wizardry
A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications. The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development. This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.
Admonsters OPS Mobile Keynote PresentationPaul Gelb
The pipes of the mobile ad industry aren’t broken — they are in the process of being built. At this stage in the evolution of mobile, knowing what you don’t know is just as valuable as what you do know. While there are significant challenges in mobile ad:tech, none appear insurmountable. In fact, savvy agencies and brands are more excited by the potential for mobile measurement than concerned about current limitations. This session discussed how agencies and marketers are proactively addressing issues, what unique long-term measurement opportunities have been prioritized and why storytelling about mobile ad operations will be crucial to the mobile's industry's future growth.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Behind the curtain secrets to mobile app wizardry - paul gelb razrofish sxswPaul Gelb
Behind the Curtain: Secrets of Mobile Application Wizardry
A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications. The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development. This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.
Admonsters OPS Mobile Keynote PresentationPaul Gelb
The pipes of the mobile ad industry aren’t broken — they are in the process of being built. At this stage in the evolution of mobile, knowing what you don’t know is just as valuable as what you do know. While there are significant challenges in mobile ad:tech, none appear insurmountable. In fact, savvy agencies and brands are more excited by the potential for mobile measurement than concerned about current limitations. This session discussed how agencies and marketers are proactively addressing issues, what unique long-term measurement opportunities have been prioritized and why storytelling about mobile ad operations will be crucial to the mobile's industry's future growth.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
My presentation for Enterprise 2.0 Summit 2012 (Paris) to be part of the session:
Models for the Social Business Transformation
Challenges and concepts for the social business transformation
Practical implications for the transformation and change management
Practice Talks and Discussion:
Nicolas Rolland
Social Prospective Director , Danone
Jerome Colombe
Head of Web Governance , Alcatel-Lucent
Na-Young Kwon
Chef de produit marketing, SharePoint, Microsoft
Sophie Planté
3DSwYm CEO, Dassault Systèmes
Moderator:
Luis Suarez
Social Computing Evangelist & Community Builder, IBM Spain
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
Public lecture delivered by Dr. Kelly Page on the 4th March 2009 for the Cardiff Innovation Network (Cardiff University) on the marketing implications and use of social media technologies.
Natalie Hanson, PhD. April 2011 presentation to the Philadelphia chapter of ACM-CHI (Association for Computing Machinery, special interest group on Computer Human Interaction).
People in today's on-the-go world rely on mobile devices for accessing a variety of information. Mobile consumption of Web properties is on track to overtake conventional desktop access by 2013. To achieve optimal customer engagement, enterprises need to focus on Web engagement for the mobile channel now more than ever before.
This presentation explores how mobile can be seamlessly woven into a Web engagement strategy, how to effectively deliver content across a multi-channel infrastructure with a particular emphasis on mobile devices, and how Alfresco and Crafter rivet can make it happen.
UPA 2011 - Better Usability Through VisualizationOneSpring LLC
Better Usability Through Visualization
Visualization is a requirements elicitation and documentation technique which significantly reduces or eliminates the common problems of software definition.
Practitioners of this technique can expect improved usability, increased innovation, lower development costs and faster project time lines. This workshop provides attendees with the ingredients for successful use of visualization.
My presentation for Enterprise 2.0 Summit 2012 (Paris) to be part of the session:
Models for the Social Business Transformation
Challenges and concepts for the social business transformation
Practical implications for the transformation and change management
Practice Talks and Discussion:
Nicolas Rolland
Social Prospective Director , Danone
Jerome Colombe
Head of Web Governance , Alcatel-Lucent
Na-Young Kwon
Chef de produit marketing, SharePoint, Microsoft
Sophie Planté
3DSwYm CEO, Dassault Systèmes
Moderator:
Luis Suarez
Social Computing Evangelist & Community Builder, IBM Spain
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
Public lecture delivered by Dr. Kelly Page on the 4th March 2009 for the Cardiff Innovation Network (Cardiff University) on the marketing implications and use of social media technologies.
Natalie Hanson, PhD. April 2011 presentation to the Philadelphia chapter of ACM-CHI (Association for Computing Machinery, special interest group on Computer Human Interaction).
People in today's on-the-go world rely on mobile devices for accessing a variety of information. Mobile consumption of Web properties is on track to overtake conventional desktop access by 2013. To achieve optimal customer engagement, enterprises need to focus on Web engagement for the mobile channel now more than ever before.
This presentation explores how mobile can be seamlessly woven into a Web engagement strategy, how to effectively deliver content across a multi-channel infrastructure with a particular emphasis on mobile devices, and how Alfresco and Crafter rivet can make it happen.
UPA 2011 - Better Usability Through VisualizationOneSpring LLC
Better Usability Through Visualization
Visualization is a requirements elicitation and documentation technique which significantly reduces or eliminates the common problems of software definition.
Practitioners of this technique can expect improved usability, increased innovation, lower development costs and faster project time lines. This workshop provides attendees with the ingredients for successful use of visualization.
10. Value of mobile is amplified by channel &
connective tissue duality
Potential to deliver unprecedented value to both businesses & consumers
CHANNELS
WEB APPS MESSAGING X-CHANNEL
FEATURES/BEHAVIORS
SOCIAL
LOCATION
COMMERCE
SEARCH
CONTENT
31. Evaluation metrics should be leveraged for
features, functionality and design
Prioritizes performance minimized navigation paths,
Efficient personalized and contextualized communications
Deepens relationship with consumer and provides moments
Engaging of unexpected utility/playful interactivity
Offer robust set of utilities within an intuitive interface; cross-
Experiential channel touch points become more interactive
Always On Provide a real-time, proactive and notification-driven resource
Leverage more advanced functionality of handset and new
Opportunistic consumer behaviors, with data supported iterative updates
and enhancements
Is sustainable over time, accommodating different messages
Malleable and products without sacrificing scalability